Creating a company page on LinkedIn can be a great way to establish your business’s presence on the largest professional networking platform. A LinkedIn company page allows you to promote your products/services, engage with prospective customers, attract talent and build your brand. Here are the key steps to create your business’s LinkedIn page:
1. Sign Up for a LinkedIn Account
First things first, you need a LinkedIn account to create a company page. If you don’t already have a personal LinkedIn profile, sign up for a new account at www.linkedin.com. Use an email address associated with your business so that you can easily manage the company page.
Quick Answers:
– You must have a LinkedIn account to create a Company Page. Use a business email address when signing up.
– Go to www.linkedin.com to register for a new LinkedIn account if you don’t have one already.
2. Upgrade to a Premium Account
To create a LinkedIn Company Page, you need to upgrade to one of LinkedIn’s premium business solutions: Career, Business Plus, Sales Navigator Team or Recruiter Lite. These paid plans provide additional features like customized analytics, post boosting and talent searching capabilities.
Quick Answers:
– A premium LinkedIn account is required to create a Company Page. Options include Career, Business Plus, Sales Navigator Team or Recruiter Lite.
– Upgrading unlocks extra features like analytics, post boosting and talent searching.
3. Select a Page Category
When setting up your Company Page, you’ll need to choose a category that best describes your business from LinkedIn’s list of options. This helps users quickly understand what your company does. Categories include: Computer Software, Internet, Financial Services, Hospital & Health Care, Marketing & Advertising, etc.
Quick Answers:
– Pick a Company Page category that aligns with your business when creating the page.
– LinkedIn provides categories like Software, Financial Services, Marketing & Advertising to choose from.
4. Enter Company Information
Next, you’ll enter key details about your company like name, size, website, location, etc. You’ll also need to upload a logo that will represent your brand on the Company Page. Make sure to use a high-quality image with a transparent background for best results.
Quick Answers:
– When setting up the page, provide company information like name, size, website, location.
– Upload a quality logo image with a transparent background to represent your brand.
5. Personalize the Company Page URL
LinkedIn will generate a unique URL for your page, but you can customize this to include your company name or other keywords. For example: www.linkedin.com/company/yourbusiness. This makes your page easier to find and share.
Quick Answers:
– Customize your Company Page URL with your business name or relevant keywords.
– A customized URL makes it easier for people to find and share your page.
6. Fill Out the Company Overview
The company overview section is where you can tell visitors all about your business. Include details like a brief history, products/services, mission statement, achievements, team members, etc. Optimize this content with relevant keywords to help drive traffic.
Quick Answers:
– The company overview section lets you describe what your business does, its history, mission, products, team, etc.
– Optimize the overview content with keywords to help drive traffic to your page.
7. Showcase Products and Services
Make use of the products and services tab on your Company Page. Here you can feature and describe what your business offers. You can add logos, images, videos, PDFs and more to showcase your offerings.
Quick Answers:
– Use the products/services tab to highlight what your company provides.
– Upload logos, images, videos, PDFs and other visuals to showcase offerings.
8. Display Company Life Content
Bring your page to life by sharing photos, videos and posts that offer an inside look at your company culture. Show employees at work, company events, community outreach, awards and milestones. This gives visitors a window into your brand.
Quick Answers:
– Share engaging photos, videos and posts that showcase your work culture.
– Give viewers a behind-the-scenes look at employees, events, community outreach and milestones.
9. Connect Social Media Profiles
Integrate your other social media accounts like Twitter, Facebook, Instagram, YouTube and Pinterest with your Company Page. This cross-promotion allows visitors to easily follow your brand on other networks.
Quick Answers:
– Link your social media accounts like Twitter, Facebook, Instagram to your LinkedIn page.
– Integration allows cross-promotion across multiple networks.
10. Encourage Followers
Once your page is ready, start building up your followers! Promote your LinkedIn Company Page on your website, email signatures, business cards and social networks. Offer incentives for current employees and customers to follow the page.
Quick Answers:
– Promote your page on your website, emails, business cards, and other social networks.
– Offer incentives to encourage employees and customers to follow your page.
11. Engage with Followers
Post interesting and valuable content regularly to provide followers with a reason to visit your page. Respond promptly to comments and messages. Send customized LinkedIn messages to build relationships with prospects.
Quick Answers:
– Post engaging content consistently to build an active following.
– Respond quickly to follower comments/messages to boost engagement.
– Send customized messages to build relationships with prospects.
12. Analyze Performance
Take advantage of LinkedIn’s analytics to gain insights into your Company Page performance. Track metrics like follower growth, post engagement, website visits, and page visitor demographics. Use these insights to refine your content strategy.
Quick Answers:
– Use LinkedIn analytics to understand page performance and engagement.
– Important metrics include follower growth, engagement, website visits, demographics.
– Leverage insights to improve your LinkedIn content approach.
Conclusion
Creating a compelling LinkedIn Company Page takes time and effort, but is well worth it for promoting brand awareness and visibility. Focus on providing valuable content that engages your target audience. Integrate the page with your other marketing initiatives for maximum impact. With a thoughtful strategy, your LinkedIn presence can become a key driver of leads and sales.
Step | Details |
---|---|
Sign Up for a LinkedIn Account | Use a business email address to register for LinkedIn if you don’t already have an account |
Upgrade to a Premium Account | A paid account like Career or Business Plus is required to create a Company Page |
Select a Page Category | Choose a category like Software, Retail, Financial Services that aligns with your business |
Enter Company Information | Provide details like name, location, website, logo, etc. |
Personalize the Company Page URL | Customize with your business name or keywords to improve discoverability |
Fill Out the Company Overview | Describe your history, products/services, culture, team, etc. |
Showcase Products and Services | Use logos, photos, videos, PDFs to highlight your offerings |
Display Company Life Content | Post photos/videos of culture, events, employees to engage visitors |
Connect Social Media Profiles | Link accounts like Twitter, Facebook for cross-promotion |
Encourage Followers | Promote your page and offer incentives to build followers |
Engage with Followers | Post consistently, respond to comments, send messages to build relationships |
Analyze Performance | Use LinkedIn analytics to understand engagement and refine strategy |
In summary, creating a stellar Company Page on LinkedIn does require an investment of time, but the payoff can be immense in terms of brand visibility, leads, recruitment, and sales. Follow the steps above to establish your business on the world’s top professional networking platform.