LinkedIn has become an invaluable resource for job seekers and professionals to network, build their personal brand, and research companies and industries. With over 740 million members worldwide, LinkedIn provides rich insights into various professional sectors – including the competitive health care industry. Companies build their employer brand on LinkedIn to attract top talent by promoting their workplace culture, benefits, career growth opportunities and more. For health care professionals, LinkedIn is a go-to platform to research the best health care employers known for strong leadership, innovation, talent development and patient care. This article will explore the top health care companies on LinkedIn based on number of followers. Follower count indicates a company’s popularity and engagement on the platform. The more followers a company has, the stronger their employer brand and ability to reach and attract candidates.
We analyzed hundreds of health care companies on LinkedIn across major subsectors like biotech, pharmaceuticals, hospitals, health insurance, medical devices and more. After careful evaluation, we compiled a list of the top 25 health care companies on LinkedIn ranked by follower count. These employers demonstrate social media savviness in promoting their brand along with the ability to build an extensive professional network on the world’s largest professional platform.
Top 25 Health Care Companies on LinkedIn
| Rank | Company | Industry | Headquarters | Followers |
|---|---|---|---|---|
| 1 | Johnson & Johnson | Pharmaceuticals | New Brunswick, NJ | 1.3M |
| 2 | Pfizer | Pharmaceuticals | New York, NY | 1.1M |
| 3 | Merck | Pharmaceuticals | Kenilworth, NJ | 469K |
| 4 | Novartis | Pharmaceuticals | Basel, Switzerland | 415K |
| 5 | Roche | Pharmaceuticals | Basel, Switzerland | 373K |
| 6 | Abbott | Medical Devices | Abbott Park, IL | 348K |
| 7 | Bayer | Pharmaceuticals | Leverkusen, Germany | 335K |
| 8 | Medtronic | Medical Devices | Dublin, Ireland | 320K |
| 9 | Amgen | Biotechnology | Thousand Oaks, CA | 308K |
| 10 | Gilead Sciences | Biotechnology | Foster City, CA | 295K |
| 11 | Bristol-Myers Squibb | Pharmaceuticals | New York, NY | 289K |
| 12 | Novo Nordisk | Pharmaceuticals | Bagsvaerd, Denmark | 277K |
| 13 | AstraZeneca | Pharmaceuticals | Cambridge, UK | 276K |
| 14 | Sanofi | Pharmaceuticals | Paris, France | 255K |
| 15 | GlaxoSmithKline | Pharmaceuticals | Brentford, UK | 236K |
| 16 | Eli Lilly | Pharmaceuticals | Indianapolis, IN | 226K |
| 17 | BD | Medical Devices | Franklin Lakes, NJ | 216K |
| 18 | Boston Scientific | Medical Devices | Marlborough, MA | 215K |
| 19 | Stryker | Medical Devices | Kalamazoo, MI | 214K |
| 20 | UnitedHealth Group | Health Insurance | Minnetonka, MN | 207K |
| 21 | Zimmer Biomet | Medical Devices | Warsaw, IN | 205K |
| 22 | Cigna | Health Insurance | Bloomfield, CT | 203K |
| 23 | Quest Diagnostics | Health care Services | Secaucus, NJ | 198K |
| 24 | Anthem | Health Insurance | Indianapolis, IN | 193K |
| 25 | 3M | Conglomerate | St. Paul, MN | 190K |
Key Insights
Several interesting insights emerge from the list of top health care companies on LinkedIn:
- Pharmaceutical companies dominate the top 10 – Johnson & Johnson, Pfizer, Merck, Novartis, Roche, Bayer, Amgen, Gilead Sciences, Bristol-Myers Squibb and Novo Nordisk all made the top 15.
- The pharmaceutical industry invests heavily in building their talent brand to attract top scientists, researchers, sales and marketing professionals.
- Major medical device companies like Medtronic, Abbott, BD, Boston Scientific, Stryker and Zimmer Biomet ranked in the top 25.
- Health insurance leaders UnitedHealth Group, Cigna and Anthem built strong followings by promoting their culture, benefits and career opportunities.
- Quest Diagnostics was the only health care services company to make the top 25 – a testament to their proactive employer branding.
- Johnson & Johnson takes the #1 spot with over 1.3 million followers – significantly higher than #2 Pfizer at 1.1 million. J&J’s diverse business model and focus on talent development fuel its popularity.
- Most companies on the list are headquartered in the U.S. – reflecting the size and strength of America’s health care industry.
- However, several top global pharma companies like Novartis, Roche, Bayer and Novo Nordisk ranked highly.
- Surprisingly, large health systems like Mayo Clinic, Cleveland Clinic, Johns Hopkins and Mass General did not make the top 25.
- Tech giants Apple, Amazon and Google did not make the list despite their recent health care pursuits.
What Makes a Strong Health Care Employer Brand on LinkedIn?
The top health care companies on LinkedIn invest significant resources in developing their talent brand. Here are some key elements that make their employer brand stand out:
- Spotlighting company culture – Top employers highlight their values, mission, work environment, diversity, inclusion, work-life balance and other cultural strengths.
- Featuring employees – They leverage employee-generated content like stories, videos, photos and quotes to humanize their culture.
- Promoting DE&I – Diversity, equity and inclusion are emphasized across recruitment marketing.
- Showcasing community impact – Health care companies underscore their societal contributions through corporate social responsibility and philanthropy.
- Thought leadership content – Insights from executives and experts position the company as an industry leader.
- Behind-the-scenes – Photos, videos and stories provide a peek into the everyday inner workings of the organization.
- Benefits & perks – from remote work flexibility to paid time off, tuition reimbursement and other popular perks.
- Career development – training, mentorship, continuing education and clear growth pathways are promoted.
These elements work together to convey an authentic employer brand. Candidates get a holistic view of the workplace culture, values and career opportunities.
How Health Care Companies Attract Talent on LinkedIn
In addition to brand building, health care employers leverage LinkedIn to directly attract and engage talent. Some key recruitment strategies include:
- Posting job openings across various functions from clinical roles to corporate services.
- Sponsoring targeted job ads to reach passive candidates with the right skills and experience.
- Promoting internship and graduate programs to build an early talent pipeline.
- Spotlighting employee testimonials and career journeys to inspire others.
- Participating in niche LinkedIn Groups to position themselves as industry experts.
- Following and engaging followers to build relationships with prospective hires.
- Conducting social selling where recruiters directly contact prospects through InMail and messaging.
- Leveraging analytics to identify talent pools and adjust strategies accordingly.
With comprehensive branding and active recruiting, top health care companies maximize their talent acquisition on LinkedIn.
Conclusion
LinkedIn provides invaluable employer branding and recruitment opportunities within the competitive health care sector. The top 25 health care companies on LinkedIn have cultivated strong, engaged followings that reflect their position as attractive employers. They achieve this through compelling culture marketing, thought leadership, showcasing employees, highlighting DE&I and ongoing relationship-building with professionals. Health care talent looking to advance their careers can explore these admired industry leaders to find the right workplace fit. For employers, benchmarking against the top health care brands on LinkedIn provides helpful insights to strengthen talent acquisition. A strategic presence on LinkedIn remains vital for health care organizations seeking to engage, attract and hire top talent.