What brands are Otto GmbH?

Otto GmbH is one of the largest e-commerce companies in Germany. It operates over 100 different online shops and marketplaces, selling everything from fashion and sports equipment to home furnishings and electronics. Some of Otto’s most well-known brands include:

Fashion Brands

Otto has an extensive portfolio of popular fashion brands on its sites. Some of the biggest names include:

• Bonprix – Affordable women’s, men’s and children’s fashion
• Frankonia – Outdoor and sportswear brand
• Gerry Weber – Sophisticated women’s fashion and accessories
• Guido Maria Kretschmer – High-end designer fashion by German designer Guido Maria Kretschmer
• Lascana – Lounge, underwear and swimwear for women
• Schiesser – Underwear and loungewear brand for men, women and children
• Selected – Trendy Scandinavian fashion brand for men and women
• Tom Tailor – Contemporary fast fashion brand

Home & Living Brands

Otto has a wide selection of quality home and living brands on its sites. Some popular names include:

• alive – Modern, minimalist furniture and home decor
• Dänisches Bettenlager – Affordable furniture, mattresses and home accessories
• Manufactum – Sophisticated household items and furniture
• Mirapodo – Rugs, lamps and furnishings
• My Home – Furniture and accessories

Electronics & Technology Brands

Otto carries all the top electronics and tech brands you would expect. Some of the biggest names are:

• Acer – Laptops, desktops, monitors and accessories
• Apple – iPhones, iPads, MacBooks, Apple Watches and more
• Asus – Laptops, tablets, desktop PCs, routers and peripherals
• Bosch – Home appliances and power tools
• Canon – Cameras, printers and imaging equipment
• Dell – Laptops, desktops, monitors and IT infrastructure
• Grundig – Consumer electronics including TVs, audio equipment, small appliances
• Huawei – Smartphones, tablets, wearables, networking equipment
• Lenovo – Laptops, tablets, desktops, servers and accessories
• LG – TVs, home theater systems, home appliances
• Medion – Affordable laptops, tablets and electronics
• Microsoft – Surface tablets and laptops, Xbox gaming consoles and accessories
• Philips – Lighting, audio, small kitchen appliances, personal care
• Samsung – Phones, tablets, TVs, home appliances
• Siemens – Home appliances including ovens, dishwashers, washing machines
• Sony – TVs, audio equipment, cameras, gaming consoles and accessories

Sports & Outdoor Brands

Otto has all the top sports apparel and gear brands. Some favorites include:

• Adidas – Athletic apparel, shoes and accessories
• Asics – Running shoes, athletic clothing and gear
• The North Face – Outdoor clothing, shoes and gear
• Nike – Athletic clothing, shoes and equipment
• Puma – Athletic and casual apparel, shoes and accessories
• Reebok – Athletic clothing, footwear and accessories
• Wilson – Sporting goods including balls, rackets, clubs, equipment

Auto & Motorcycle Brands

Otto provides auto parts, accessories and gear from the top brands. Some examples:

• Bosch – Auto parts including batteries, spark plugs, windshield wipers
• Castrol – Motor oils and lubricants
• Continental – Tires and automotive parts
• Hella – Auto lighting and parts
• K&N – Performance air filters and intake systems
• Michelin – Car, truck and motorcycle tires
• Motul – Motorcycle oils and lubricants
• Schaeffler – Auto parts including belts, hoses, tensioners

Kids & Baby Brands

Otto has all the top brands for kids’ clothing, furniture, toys, and baby care products. Some top names include:

• Chicco – Strollers, high chairs, toys, baby monitors and more
• Finkid – Cribs, changing tables, and kids’ furniture
• Hauck – Strollers, car seats, playpens and baby gear
• LEGO – Blocks, playsets, figures and STEM toys
• Mattel – Toys including Barbie, Hot Wheels, Fisher-Price
• Nanu Nana – Strollers, car seats, feeding products, safety products
• Nike – Kids’ athletic shoes and apparel
• Playmobil – Playsets, figures and roleplay toys
• Ravensburger – Puzzles, games and activity toys

Popular Marketplaces

In addition to its brand shops, Otto also operates large online marketplaces. Some of the most popular include:

• OTTO Market – Massive marketplace with millions of fashion, sports, home, tech and auto products
• Mirapodo – Specialized shoe and accessory marketplace
• comnplay – Marketplace for toy brands like Playmobil, LEGO, Ravensburger
• Quelle – Marketplace focused on home goods, furniture and fashion
• Schwab – Tech marketplace with computers, accessories, electronics

Private Label Brands

Otto has also developed its own private label brands exclusive to its sites. Some of the most popular private brands include:

• Otto Kern – men’s and women’s fashion basics
• Ottesan – natural care and beauty products
• Otto NOW! – fun, trendy fast fashion
• Otto Office Style – workwear essentials for men and women
• Otto Living – modern, affordable furniture and home goods
• Otto Kids – children’s clothing, shoes, and accessories

Global Reach

While Otto’s business is centered in Germany, the company has expanded internationally over the years. Some of Otto’s sites and brands also have a presence in:

• France
• Switzerland
• Austria
• Poland
• Czech Republic
• Hungary
• Russia
• China

This global reach allows Otto to make its portfolio of brands and products available to over 100 million customers worldwide.

Category Breakdown

To summarize, here is a breakdown of Otto’s major online product categories and some of the top brands in each:

Conclusion

In summary, Otto GmbH operates over 100 popular online shops and marketplaces spanning categories like fashion, home goods, electronics, sports, autos, kids products and more. Its portfolio includes famous global brands like Apple, Adidas, Bosch and LEGO as well as its own private labels. While focused in Germany, Otto has also expanded internationally to serve over 100 million customers around the world. This diverse brand portfolio and global scale make Otto one of the largest and most influential e-commerce companies in Europe.