LinkedIn has become one of the top resources for both job seekers and employers. With over 740 million members worldwide, LinkedIn is the largest professional network and continues to grow. This makes LinkedIn an excellent platform for companies to post job openings and connect with qualified candidates.
When posting a job on LinkedIn, it’s important to craft compelling content that presents your company in a positive light and attracts suitable applicants. An effective LinkedIn hiring post should provide key details about the role, requirements, and company culture while using persuasive language to encourage applications.
In this comprehensive guide, we will explore what information to include in a LinkedIn hiring post and provide tips for writing compelling content.
Overview of Key Sections
A LinkedIn hiring post generally contains the following key sections:
- Job title and company name
- Location
- Job description
- Requirements and qualifications
- Company description
- Compensation and benefits
- Call-to-action
Let’s explore each of these sections in more detail:
Job Title and Company Name
The job title should be listed first and capture the essence of the role in a few concise, descriptive words. This allows candidates to quickly determine if the position matches their experience and interests.
After the job title, state the name of the company. On LinkedIn, your company name, logo, and page information will populate automatically when posting from an admin account.
Here is an example of a good job title and company name:
Digital Marketing Manager – ABC Company
Location
The job post should clearly state the work location or mention if it is open to remote. Specifying the location upfront allows candidates to assess if they are willing and able to commute or relocate for this role.
For example:
Location: New York, NY (onsite)
Or
Location: Remote
If the role is open to both onsite and remote candidates, you can state:
Location: New York, NY or Remote
Job Description
The job description is one of the most critical sections of your LinkedIn hiring post. This overview should provide candidates with a clear picture of the position’s core responsibilities, day-to-day duties, and role within the company.
When writing the description, focus on:
- Primary responsibilities – What are the main tasks and objectives of this role?
- Functions – What functions and departments will this role interact with?
- Qualifications – What experience, skills, certifications are required for success?
- Company fit – How does this role contribute to the company’s mission and goals?
Use concise, energetic language and avoid generic, overused terms. The job description should get candidates excited to apply.
Here are some examples of compelling job descriptions:
Digital Marketing Manager
As our Digital Marketing Manager, you will own the development and execution of our digital marketing campaigns across paid search, social media, SEO, email, and our company website. Your goal will be to drive qualified web traffic, leads, and customers. You will manage our marketing budgets and analyze campaign performance to optimize results. To thrive in this role, you must be data-driven, detail-oriented, and passionate about all things digital marketing.
Software Engineer
We are looking for a talented Software Engineer to join our industry-leading product team. In this role, you will collaborate with product managers and UX designers to build innovative solutions that solve complex problems for our customers. You will design, implement, test, deploy, and maintain new features and applications. If you have a solid background in software engineering and enjoy creating cutting-edge products, we want to hear from you!
Requirements and Qualifications
The requirements and qualifications section outlines the must-have skills, abilities, credentials, and experience needed for the role. This gives candidates a clear picture of the expected background and helps them self-assess if they may be a good fit before applying.
When listing requirements, include:
- Education level
- Years of experience
- Specific skills and knowledge needed
- Technical proficiencies
- Certifications
- Any other must-haves for candidates
For example:
Requirements:
- Bachelor’s degree in Computer Science or related field
- 3+ years experience with Python and Java
- Experience building scalable web applications
- Understanding of cloud computing (AWS preferred)
- Strong verbal and written communication skills
Keep the list focused on the most critical qualifications needed for success in the role. Avoid an overly extensive list of every possible skill – this may discourage qualified candidates from applying.
Company Description
The company description is your chance to sell candidates on your company culture and get them excited to join your team.
Include details on:
- Company mission and values
- Products or services offered
- Size and history of the company
- Growth and achievements
- Industry and competitors
- Office environment and facilities
- Remote work options
- Diversity, equity and inclusion initiatives
Focus on the aspects of your company that set you apart and convey the personality of your organization. Keep the tone lively and engaging.
Here’s an example:
Company Description
ABC Company is an award-winning SaaS company that provides tools to help businesses optimize their marketing efforts. Headquartered in Austin, TX, we have a fun, dynamic culture fueled by creativity and innovation. Our modern downtown office has a fully-stocked kitchen, game room, and dog-friendly policy.
As a high-growth company, we empower employees at all levels to drive initiatives forward. Our core values are quality, transparency, and growth. Join our team to gain valuable experience launching new products in a collaborative, fast-paced environment!
Compensation and Benefits
Providing clear information on compensation and benefits can give your company a competitive edge in attracting top talent.
For the compensation, you should list:
- Salary range or starting pay
- Bonus or commission structure (if applicable)
- Equity options for management/leadership roles
When describing benefits, highlight standouts like:
- Health, dental, vision insurance
- 401k matching
- Flexible vacation/PTO policy
- Remote work options
- Professional development/education stipends
- Perks like gym discounts, cell phone allowance, etc
If you have an exceptional compensation and benefits package, this can sway passive candidates to apply for your open position.
Here are some examples:
Compensation
Competitive salary plus performance bonuses. Equity offered for Director+ level roles.
Benefits
We offer a comprehensive benefits package including 401k matching up to 5%, unlimited PTO, 100% coverage of health/dental/vision premiums, gym membership reimbursement, and generous professional development stipends. We also provide catered lunches every Friday and monthly happy hours!
Call-to-Action
Close out your LinkedIn job post with a strong call-to-action (CTA) to apply for the role.
Some examples of effective CTAs include:
- “Click below to submit your application and resume today!”
- “If this role excites you, we want to hear from you! Apply now.”
- “Are you up for this challenging and rewarding opportunity? Submit your application here.”
- “Apply today to join our incredible team!”
The CTA is your final pitch to get qualified, interested candidates to apply for your open position. Make it compelling!
Formatting Best Practices
In addition to compelling content, proper formatting will make your LinkedIn hiring post easy to scan and digest for candidates. Follow these best practices:
- Break up long sections into shorter paragraphs for easier reading.
- Use bullet points and lists instead of big blocks of text.
- Bold key information like job title, headers, company name for fast scanning.
- Use whitespace between sections to improve readability.
- Craft a clear, attention-grabbing headline that highlights the role.
An example of well-formatted content:
Digital Marketing Manager – ABC Company
Location: Austin, TX
Company Overview
ABC Company is a leading software company headquartered in Austin, TX. We providetools to help businesses optimize their online marketing efforts. Our culture focuses on innovation, transparency, and delivering value to customers.
Job Summary
As our Digital Marketing Manager, you will drive the execution of digital marketing campaigns across channels like paid search, email, social media, and our website. You will own campaign performance, manage budgets, and work cross-functionally to help achieve marketing KPIs.
Responsibilities
- Plan and execute digital marketing campaigns
- Manage campaign budgets and track ROI
- Perform in-depth analysis on campaign performance
- Identify and implement optimization opportunities
Requirements
- Bachelor’s degree in Marketing or related field
- 5+ years experience with digital marketing campaigns
- Expert knowledge of Google Ads, social ads, email marketing, SEO, etc
- Strong analytical skills
- Excellent project management abilities
Interested in joining our team? Click below to apply.
Additional Tips
Here are some final tips for creating compelling, effective LinkedIn hiring posts:
- Use action-oriented language – Focus on what the candidate will do versus more passive language.
- Showcase your employer brand – Weave in what makes your company culture and values unique.
- Get creative – Consider videos, graphics, carousels to make your post stand out.
- Check for errors – Proofread closely for any typos or formatting issues.
- Promote the post – Share on social media, employee networks, etc. to boost visibility.
- Analyze performance – Track views, clicks, applications to optimize future posts.
Conclusion
An effective LinkedIn hiring post is essential for attracting qualified candidates for your open roles. By including the right information and using compelling language, you can create an engaging post that persuades applicants to apply.
Focus on highlighting the responsibilities, must-have qualifications, and impressive aspects of your company culture. Follow LinkedIn’s formatting best practices and tips provided in this guide to develop creative, polished posts that get results. With a well-crafted hiring post that targets the right audience, you can ensure your LinkedIn recruitment strategy connects you to your next great hire.
