When hiring for a role, what you write in a LinkedIn post can make a big difference in the quantity and quality of applicants you receive. A well-written, engaging LinkedIn post allows you to communicate key details about the role and get the right candidates excited about applying. Here are some tips for crafting effective LinkedIn posts to support your hiring efforts:
Highlight the key details
Be sure to include the most important information about the role upfront – job title, location, company name, etc. This helps potential applicants determine if they might be a fit before diving into the details. Use clear section headings like “Role” and “Requirements” so readers can skim and find what they need quickly.
Describe the role and responsibilities
Go beyond just a basic job description. Share interesting details about day-to-day responsibilities, projects the hire will work on, and opportunities to learn and grow in the role. This helps paint a picture of what the work is really like.
List must-have qualifications
Be clear about the required hard skills, years of experience, education, certifications, knowledge, or other qualifications. This helps set expectations upfront so only qualified candidates apply.
Mention any nice-to-have capabilities
While not strictly required, note if certain skills, attributes or experience are preferred or would be beneficial for the role. This gives applicants insight into what would make a candidate more competitive.
Highlight company culture fit
Giving a sense of the personalities, values and working style at your company helps attract candidates who will thrive there. Share a bit about the team, mission, and culture.
Include logistical information
Provide details like whether the role is onsite or remote, travel requirements, and full-time or contract status. This practical information helps determine fit.
Crafting the Post Content
Once you’ve gathered all the key details about the role, it’s time to actually write the LinkedIn post. Here are some tips for crafting compelling, informative content:
Keep it concise
Aim for Between 300 – 600 words for a LinkedIn post. You want enough detail to inform, but not so much that readers lose interest. Focus on the most critical information.
Use an eye-catching headline
The title of your post will show up prominently in LinkedIn feeds. Use keywords relevant to the role along with compelling phrasing like “Seeking Digital Marketing Wizard” to grab attention.
Highlight urgency or exclusivity
Note if it’s a newly created role or short application timeframe to prompt timely responses from qualified candidates. Exclusivity also builds desire.
Address the ideal candidate directly
Use “You” statements as if speaking directly to your perfect hire. This draws them in and helps them imagine themselves in the role.
Leave off company jargon
Avoid overusing internal acronyms, lingo or other terminology an external audience won’t understand. Keep it simple and straightforward.
Use lists and headers
Break up long blocks of text with headers, lists, and bullets to improve skimmability for the busy LinkedIn audience. White space improves readability.
Close with a clear call to action
End by directing interested applicants where/how to apply and setting next steps. Let them know if they should send a resume to an email, apply through your website, etc.
Post Length and Frequency
When posting LinkedIn job listings, you’ll also want to consider:
Post length
As mentioned above, aim for 300-600 words per post – enough to inform but not overwhelm. If you have a lot of details to share, consider breaking into a series of posts.
Post frequency
Posting too frequently can dilute your message, but too rarely means missing potential applicants. Aim for 1-2 posts per week highlighting the role.
Comment responses
Stay engaged by responding to any comments or questions on your posts in a timely manner. This builds connections.
Update existing posts
Revive previous posts by adding new details, an FAQ section, or noting urgency to keep driving interest.
Measuring Effectiveness
To determine if your LinkedIn recruitment posts are successful, look at:
| Metric | Goal |
|---|---|
| Impressions | 100+ per post |
| Clicks | 5-10% click-through rate |
| Reactions | 5+ per post |
| Comments | 1-2 per post |
| Shares | 1-5 per post |
| Candidate Quality | Meets requirements |
Analyze this LinkedIn post data regularly to optimize content. Higher impressions, engagement and conversions to quality applicants mean your posts are working.
Conclusion
Crafting compelling LinkedIn posts for hiring requires highlighting exciting role details, matching content to the ideal candidate, using engaging copy, measuring results and optimizing frequently. With the right strategy, your LinkedIn posts can yield qualified applicants and make hiring faster and easier. The key is knowing what details to highlight, maintaining concise but informative content, and speaking directly to your dream candidate.