Apptech is a leading technology company that develops innovative software solutions for businesses. Founded in 2005, Apptech has grown to become one of the most well-known and trusted names in enterprise software. But what exactly does Apptech do? In this article, we’ll take a closer look at Apptech’s products, services, and business model to understand what makes them a leader in their field.
Apptech’s Products
At its core, Apptech is a software company. Their main offering is a suite of enterprise applications designed to optimize key business processes and workflows. Apptech’s products are organized into four main categories:
Business Intelligence & Analytics
Apptech offers advanced business intelligence and data analytics tools to help companies gather, analyze, and visualize data. Their BI platform integrates data from across the organization and provides real-time insights through interactive dashboards and reports. This enables faster and more informed business decision making.
Customer Relationship Management
Apptech’s CRM software helps manage the entire customer lifecycle from lead generation to retention. Features include sales force automation, marketing automation, customer service, and more. The CRM provides a unified 360-degree customer view and equips staff with the tools they need to deliver personalized service.
Enterprise Resource Planning
Apptech offers complete ERP systems designed for medium and large enterprises. Their ERP software covers core business functions including accounting, supply chain management, project management, manufacturing, and inventory. It connects finance, HR, sales, procurement, and operations on a unified platform.
IT Management & Security
This suite helps IT teams manage enterprise infrastructure and security more efficiently. Solutions include IT service management, infrastructure monitoring, password management, endpoint security, and more. Apptech’s IT management and security tools boost productivity and keep data safe.
In addition to these core product categories, Apptech offers various integrations and add-ons to extend the capabilities of their software based on each client’s unique needs.
Apptech’s Services
As a full-service technology partner, Apptech does more than just sell software products. They offer a range of professional and managed services designed to help their clients get the maximum value from Apptech’s solutions.
Consulting Services
Apptech provides consulting services to help organizations identify areas for improvement, select the right technologies, and implement solutions tailored to their environment and goals. Their consultants leverage industry best practices to advise clients on how to optimize their systems and processes.
Implementation & Training
Apptech’s teams handle all aspects of implementing their solutions including configuration, data migration, integration, testing, deployment, and end-user training. Their phased approach ensures a smooth transition and adoption across the organization.
Managed Services
For clients that need ongoing management support, Apptech offers managed services plans. This includes hosting solutions in the cloud, managing infrastructure, monitoring system health, troubleshooting issues, and providing regular software updates. Managed services provide optimized performance and reduced IT workload.
Support & Maintenance
Apptech provides comprehensive support services to keep systems running smoothly. Clients have access to technical support engineers who can troubleshoot issues and service requests. Apptech also handles maintenance like upgrades, patches, and enhancements so the software is always up to date.
By providing end-to-end services and support, Apptech ensures clients get the most out of their software investment long after implementation is complete.
Apptech’s Business Model
Apptech employs a mixed business model incorporating both traditional software licensing and subscription-based SaaS models. Let’s examine the key aspects of their business model:
Sales Model
Apptech sells through a direct sales force focused on targeted outreach to midmarket and enterprise accounts. The sales team engages prospective clients to assess needs and match solutions to their requirements. They also partner with resellers and service providers to extend reach.
Pricing Model
For traditional licenses, Apptech uses perpetual licenses paid upfront with additional charges for maintenance and support. For SaaS solutions, Apptech employs a subscription model billed monthly or annually based on the number of users and applications deployed.
Hosting Options
Clients can opt to host Apptech solutions in the cloud or on-premises. Cloud hosting enables faster deployment, lower upfront costs, and reduced IT overhead for clients. On-premises hosting allows custom configuration and gives clients more control over systems.
Investment Areas
Apptech invests heavily in R&D to continuously enhance their products. They also invest in sales, marketing, and services to support their growth. Acquisitions are made periodically to expand their capabilities and enter new markets.
Revenue Streams
Apptech generates revenue in several ways:
- Software licenses and subscription fees
- Recurring managed services fees
- Professional services for consulting, implementation, etc.
- Ongoing customer support and maintenance fees
This diversified revenue model provides stability and predictability while allowing Apptech to deliver ongoing value to clients.
Competitive Differentiation
Operating in the highly competitive enterprise software market, Apptech stands out from competitors in a few key ways:
Vertical Expertise
Apptech has deep expertise in core verticals like financial services, manufacturing, retail, healthcare and government. Solutions are tailored to industry-specific processes and regulations.
Cloud Architecture
The company’s products are built on modern cloud-native architectures that deliver speed, scalability, reliability and a lower TCO.
Investment in R&D
Apptech invests over 20% of revenue back into R&D each year. This fuels constant innovation and enhancement of their solutions.
Integrated Suites
Rather than disjointed applications, Apptech offers integrated suites that connect key business processes end-to-end.
Customer Success Focus
Apptech has a strong customer success program, ensuring each client achieves their desired outcomes and ROI from the software.
By leveraging these strengths, Apptech delivers high value for their clients and maintains a competitive edge.
Conclusion
In summary, Apptech is an enterprise software leader delivering transformative solutions for core business functions like BI, CRM, ERP and IT management. Their specialized products, extensive services, and customer-centric approach help organizations streamline processes, boost productivity, and make data-driven decisions. With their continued investment in innovation and focus on customer success, Apptech is well-positioned as a strategic technology partner enabling businesses to thrive in the digital age.