Being found on LinkedIn through a company page can signify different things depending on the context. Here are some common scenarios:
- Someone is interested in learning more about the company and came across your profile while viewing the company page. This indicates you are an active representative of the company on LinkedIn.
- The viewer works for a recruiting firm and is identifying candidates at your company for open positions. Getting found this way means your LinkedIn presence aligns well with potential opportunities.
- A business prospect is researching your company and looking for the right people to connect with. Finding you on the company page shows you are accessible for outreach.
- A current or former colleague came across your profile again while looking at the company page. This is a chance to reconnect.
Overall, having your profile viewed from the company page means you are successfully associating yourself with your employer in a professional context on LinkedIn.
Being Found for Your Company Representation
When someone finds you through your company’s LinkedIn page, it often means they were taking a broad look at the company itself and came across employee profiles along the way. Getting found this way indicates you are representing the company well with your profile and activity.
Some specific scenarios where this type of discovery occurs:
- Job seekers evaluating your company as a potential workplace and wanting to see who works there.
- Prospects researching the company’s offerings and team.
- Industry professionals interested in the company for research purposes.
- Alumni networking by connecting with former colleagues.
In each of these cases, you were on their radar purely due to your association with the company itself. By having an informative profile that clearly states your role,you are showcasing yourself as an engaged representative of the employer brand.
Being found this way means your profile gives viewers insight into the type of talent the company attracts and retains. You serve as a model for what employees look like there. Your own personal brand aligns well with the company’s brand.
Tips for Company Representation
Here are some tips to ensure your LinkedIn presence attracts this type of discovery:
- Summarize your role and key responsibilities in your title and headline.
- Make sure your employment at the company is up-to-date.
- Showcase work projects and accomplishments at the company in your experience section.
- Use a professional profile photo that represents you and the company well.
- Share company content and join relevant company groups.
The more your own brand identity aligns with that of your employer, the more that impression gets reinforced when people find you through the company page.
Being Found for Open Positions
Another common scenario is when a recruiter is scouting for candidates on LinkedIn and finds you through your company’s page. In this case, you have a LinkedIn presence indicating you may be a match for job openings requiring similar skills and experience.
Some key indicators this is the context:
- The viewer works for a staffing or recruiting firm.
- Your company has recently posted job listings.
- You are contacted by recruiters following the profile view.
Being discovered by a recruiter in this manner means your LinkedIn profile gives the impression you would be a viable candidate. You likely have a detailed experience summary, list of relevant skills, and endorsements or recommendations that reinforce your capabilities.
Getting found through the company tab this way serves as a signal that your profile is attracting opportunities matching your background. The visibility suggests you have built a personal brand aligned with career progression.
Tips for Discovery by Recruiters
Here are some ways to boost your potential for being identified by recruiters browsing your company’s LinkedIn page:
- Use keywords in your profile that match current job postings.
- List all relevant skills and get colleagues to endorse you.
- Ask managers and colleagues for recommendations.
- Follow companies and groups related to new opportunities.
- Expand your network with leaders in your field.
Making these types of enhancements to your profile allows recruiters to more easily match you with open roles requiring your capabilities and experience.
Being Found for Business Outreach
When someone from a partner organization, prospect company, or vendor views your profile from your company page, it indicates they see you as a potentially helpful contact for business engagement.
Examples could include:
- A current partner looking for your team’s latest contact info.
- A sales prospect researching your company’s customer service reps.
- A vendor seeking product support contacts.
This discovery path means you are perceived as approachable and knowledgeable concerning your company and role. Your profile gives the impression you are a relevant point of contact.
Making these types of external connections expands your own professional network as well as your company’s reach. Being findable as an approachable representative enables business relationship development.
Tips for Being Found for Outreach
Here are some ways to increase the chances of being discovered by prospective business connections on LinkedIn:
- Clearly list your contact information and job title.
- Show you are open to conversations by listing “Open to networking” in your headline.
- Share industry news and post status updates demonstrating expertise.
- Join LinkedIn Groups related to your role and company.
- Connect with those outside your company who you meet at events.
Proactively building your professional network and sharing credible content makes you more approachable for lead generation.
Being Found to Enable Reconnecting
Getting discovered through an old company’s LinkedIn page often signals someone you know is looking to get back in touch. Maybe it’s a former colleague, a past manager, or an old client.
Scenarios where this occurs include:
- A former coworker joined a new company and wants to establish a contact.
- A previous manager is looking to recruit for openings at their new organization.
- A past customer has a new role and needs your product knowledge again.
This type of discovery means your profile gives the impression you are open to rekindling past professional relationships.
Enabling these former connections facilitates potential new opportunities as people move between companies and roles. Maintaining findability on LinkedIn allows you to retain these valuable relationships over time.
Tips for Cultivating Alumni Connections
Here are some ways to boost alumni rediscovery:
- Keep past company affiliations and roles on your profile.
- Proactively follow former managers and colleagues.
- Share career updates former peers may find interesting.
- Congratulate old connections on new roles.
- Post throwback photos that colleagues can relate to.
Nurturing your alumni visibility cultivates opportunities for collaboration as people move throughout their careers.
Measuring LinkedIn Company Page Discovery
LinkedIn provides metrics allowing you to track how often your profile gets viewed from a company’s page. Monitoring this can reveal:
- Spikes indicating recruiting activity or event outreach.
- New followers driven by corporate page visibility.
- Expanded network reach through company association.
You can also segment profile views by industry, location, or relationship to analyze patterns.
Here are some potential metrics to assess:
Metric | Details |
---|---|
Page Views | How many times you appear in company page search results. |
New Followers | Growth of followers attributable to company page. |
Industry Profile Visits | Views from people in your company’s industry. |
Analyzing this data over time can reveal the business impact of your company page visibility. Are views converting to connections? Does visibility fluctuate around certain events? The insights can inform profile optimization.
Conclusion
Being discovered through your company’s LinkedIn page can be a positive indicator of how well you showcase yourself as a representative of your employer’s brand. With the right mix of professional presentation and approachability, your profile can drive productive engagement from networking, recruitment, and business relationship perspectives. Pay attention to the patterns of how viewers are finding you to make the most of the opportunities company association offers.