LinkedIn Business Premium is LinkedIn’s premium subscription plan for businesses. It includes a variety of features beyond the free LinkedIn account to help businesses connect with more clients, showcase their brand, and hire talent.
Messaging
Business Premium includes additional messaging capabilities to help businesses connect with more people.
- Send InMail messages to anyone on LinkedIn, even if you’re not connected. InMail messages have high open and response rates compared to basic LinkedIn messages.
- See read receipts on InMail and basic messages so you know if your messages have been read.
- Get notified when messages are opened to follow up at just the right time.
Search
Enhanced search features help businesses find and connect to their ideal clients and candidates.
- Advanced search filters let you target your search by geography, company size, job function, and more.
- See how closely a candidate matches your job description with matched profiles.
- Search member profiles by specific skills using Boolean search.
- Uncover contact information for non-connections with Lead Builder.
Brand Building
Amplify your brand through Company Pages, Showcase Pages, and improved ad targeting.
- Create a Company Page to showcase products, culture, jobs, and more.
- Build custom Showcase Pages to highlight products, projects, content, events, and more with visually engaging designs.
- Target Sponsored Content and Sponsored InMail ads with precision based on location, job role, skills, and interests.
Insights
Gain data and insights to better identify, understand, and engage your target audience.
- See real-time Company Page analytics including page views, follower growth, updates, and visitor demographics.
- Gain insights from curated professional news and post analytics with LinkedIn News.
- Get real-time alerts when selected prospects view your profile or content.
Learning
Help your team develop skills through more than 16,000 expertly curated courses with LinkedIn Learning.
- Access more than 16,000 on-demand courses covering business, technology, and creative skills.
- Fuel employee development with personalized expert suggestions based on professional goals.
- Stay on top of the latest skills with new courses added daily.
Support
Take advantage of premium support resources to help optimize your use of LinkedIn.
- Message support 24/7 to get help from LinkedIn specialists.
- Access live workshops and best practice webinars to boost results.
- Get real-time recommendations from LinkedIn specialists.
Who can use Business Premium?
Business Premium is available for small and large teams. Here’s how it works for different business needs:
For individuals
- Help for salespeople, recruiters, executives and more
- Only one license needed per person
For small businesses
- Scales from 1-100 employees
- Annual contract
- Centralized billing and license management
For enterprise
- Customized for 101+ employees
- Volume discounts
- Premium support
LinkedIn Business Premium Plans and Pricing
Business Premium is available with several plan options to meet the needs of different businesses.
| Plan | Price per user/month* | Key Features |
|---|---|---|
| Business Plus | $34.99 | Messaging, Search, Branding |
| Professional | $59.99 | Business Plus + Insights + Learning |
| Sales Navigator Professional | $64.99 | Messaging, Search, Insights for sales professionals |
| Sales Navigator Team | $79.99 | Sales Navigator Pro + Team collaboration |
| Recruiter Lite | $99.95 | Messaging, Search, Branding to find and engage talent |
*Volume and annual subscription discounts available. Contact LinkedIn Sales for details and customized pricing.
Top Business Premium Benefits
Here is a quick overview of some of the key benefits LinkedIn Business Premium provides across messaging, search, brand building, insights and learning:
Messaging
- Send InMail to anyone with high open rates
- See read receipts and open notifications
Search
- Advanced filters and Boolean search
- Lead Gen contact info for non-connections
Brand Building
- Company and Showcase Pages
- Targeted Sponsored Content
Insights
- Company Page analytics
- Real-time alerts on profile views
Learning
- 16,000+ expert courses
- Personalized recommendations
Who Gets the Most Value From Business Premium?
While any business or individual can benefit, those who get the most value include:
- Sales professionals – Gain insights on prospects and send targeted InMail.
- Recruiters – Source, engage, and connect with highly qualified talent.
- Marketers – Build brand awareness and generate leads.
- Business developers – Identify and connect with clients.
- HR professionals – Promote company culture and recruit great fits.
- Executives – Promote thought leadership and find business partners.
Conclusion
LinkedIn Business Premium provides a powerful set of tools to boost sales, recruiting, and overall business results. Key benefits include:
- Messaging capabilities like InMail to connect with more people
- Robust search to find ideal clients, candidates and business partners
- Brand building through Company Pages, Showcase Pages, and Sponsored Content
- Data insights to better understand your audience
- Learning courses to develop employee skills
With several plan options available, Business Premium can meet the needs of various team sizes and budgets. Sales professionals, recruiters, marketers and executives often get the most value from upgrading to Business Premium. However, any business or individual can benefit from its abilities to reach, engage and build relationships with the LinkedIn audience of over 750 million members.