LinkedIn Premium Business subscriptions provide a range of useful tools and features for businesses and professionals looking to grow their networks, find new opportunities, and increase their visibility on the platform. Here we’ll explore the key benefits of LinkedIn Premium Business and how the paid offerings can help take your presence and marketing efforts to the next level.
Increased profile visibility
One of the main advantages of LinkedIn Premium Business is the ability to boost your personal profile’s visibility in search results. With a Premium Business account, you can ensure your profile shows up at the top of results when people search for keywords related to your industry, skills, experience etc. This makes it much easier for prospective customers, partners, and talent to find and connect with you.
Premium Business members get up to 30 profile views per month – compared to just 15 for free members. So twice as many people will be viewing your profile and learning about your capabilities. Premium also provides analytics on who has viewed your profile, making it possible to identify and target key decision makers and influencers.
Expanded network reach
Growing your professional network is crucial for generating new opportunities and expanding visibility. LinkedIn Premium Business helps take networking to the next level by letting you connect with knowledge professionals outside of your network.
The premium account enables you to send 30 InMail messages per month to anyone on LinkedIn, even if they’re not already connected. This makes it possible to directly contact and build relationships with highly targeted prospects, subject matter experts in your industry, and other influential individuals.
You also get access to the full list of people who have viewed your profile in the past 90 days, unlocking more networking and engagement opportunities.
Advanced search capabilities
LinkedIn Premium Business unlocks advanced search filters that help you pinpoint the right people and companies to target.
For example, you can search for second degree connections at specific employers, narrow results by seniority, location, and more. The premium job search allows filtering by date posted, company size, salary range and other criteria.
These advanced search features make it possible to identify and connect with highly targeted professionals who meet very specific criteria aligned with your goals.
Post and article analytics
Understanding the performance and engagement of your posts, articles, and other content is key for refining your social media and content strategy. Premium Business accounts on LinkedIn include analytics on your posts and long-form articles.
The analytics provide data on views, likes, comments, clicks, top followers who engaged, and more. You can also see how your post or article performed relative to others in your industry. These insights help you create more relevant and higher-performing content.
Learning and development resources
LinkedIn Premium Business includes access to an extensive range of professional development resources through LinkedIn Learning. Members get unlimited access to over 16,000 expert-led courses covering business, technology, and creative skills.
Popular course topics include leadership and management, marketing, accounting and finance, graphic design, web development, and much more. Premium members can follow curated Learning Paths tailored to specific goals like improving marketing skills or becoming a better leader.
This on-demand virtual training resource makes it easy and affordable to keep yourself and your team developing new capabilities and skills.
Company and showcase pages
Premium Business members can create Company Pages on LinkedIn to establish an official presence and connect with customers. Company Pages let you share key details like services, mission, culture, and open jobs in a dedicated hub.
You can also publish Company Updates to broadcast news, announcements, blog articles, and events to your followers. This owned media channel helps drive greater brand awareness and engagement.
In addition, individuals can create professional Showcase Pages to highlight their services, portfolio, resume, and more. Showcase Pages function like customizable landing pages for conveying your personal brand and expertise.
Expanded team account options
For larger teams and organizations, LinkedIn Premium Business also provides more advanced account options compared to free teams access.
Premium Business Team accounts support larger team sizes – up to 50 members rather than 25. You also get more powerful analytics capabilities built-in, like tracking engagement across employee posts.
There are also options tailored for enterprise-level teams and organizations. These include features like unlimited team members, additional administrative controls, and API integrations.
This makes it possible to effectively manage LinkedIn presence, networking, and engagement at much higher volumes as part of larger sales and marketing programs.
Ad targeting, campaigns and insights
For businesses looking to advertise on LinkedIn, Premium Business unlocks additional options and insights to make your campaigns more effective.
You can target ads beyond your first-degree network, expanding the potential audience. Advanced campaign targeting by job role, company size, and other criteria is also included.
Premium Business also provides more detailed campaign reporting and analytics. You can view metrics on campaign views, click rates, follower growth, lead generation, pipeline generation, and ROI to optimize performance.
Premium branded content
Premium Business members have access to tools that make it simple to publish polished, branded posts and content.
You can easily add images, infographics, presentation slides, videos and other multimedia when posting on LinkedIn. This catches the eye and makes your posts stand out.
The premium offering also lets you A/B test content to figure out what resonates most with your audience. You can test variants of headlines, text, images, call-to-action and more.
With the ability to quickly create professional, visually engaging branded content, you can establish stronger positioning and thought leadership.
Table: LinkedIn Premium Business Plan Options and Pricing
| Plan | Price Per Month | Key Features |
|---|---|---|
| Premium Business | $79.99 | 30 profile views, 30 InMail messages, advanced search filters, post analytics, Company Page, Learning access for individuals |
| Premium Business Plus | $119.99 | 75 profile views, 75 InMail messages, Company Page analytics, Learning access for teams |
| Sales Navigator Professional | $64.99 per user/month | Advanced Lead Builder search, TeamLink collaboration, custom role-based insights |
| Sales Navigator Team | $97.99 per user/month | Features of Professional plus expanded team access to search, collaboration tools, and insights |
| Recruiter Lite | $359.88 per user/month | Limited access to Recruiter platform and InMail, Pipeline Builder, candidate insights |
Is LinkedIn Premium Business worth it?
For many professionals, business owners, and organizations, investing in a paid LinkedIn Premium Business account can deliver significant value and return on investment.
The expanded networking reach, discovery capabilities, branded content tools, and platform analytics unlocked by the premium offerings enable more targeted and effective engagement on LinkedIn.
Premium Business plans are reasonably priced relative to the business opportunities and visibility they can help generate. For sales professionals who rely heavily on LinkedIn for leads and connections, the advanced capabilities often pay for themselves quickly in pipeline and revenue growth.
However, Premium Business is not necessarily a fit for every user or company. Individuals who only occasionally use LinkedIn for basic networking or job searching may not find enough value to justify the cost. Bigger organizations may need enterprise-level plans to support more users and capabilities.
Conclusion
LinkedIn Premium Business subscriptions empower professionals, businesses, and organizations to expand their reach, deepen engagement, and gain insights to maximize the impact of their LinkedIn presence and activities.
Key benefits like increased profile visibility, larger network reach, branded content tools, and analytics help drive more qualified connections, leads, and opportunities on the platform.
While Premium Business costs more than LinkedIn’s free offerings, the capabilities unlocked are well worth the price for serious professionals and companies active on LinkedIn. Investing in the right premium plan can take your brand, career, and business relationships to exciting new levels.
