LinkedIn is the world’s largest professional network with over 800 million members worldwide. LinkedIn allows professionals to connect with each other, search for jobs, follow companies, and gain industry insights. LinkedIn offers several premium subscriptions that unlock additional features and benefits beyond the free version. This article will examine the costs of LinkedIn’s premium offerings and what you get with each tier.
LinkedIn Premium Career
LinkedIn Premium Career is the most basic paid version and costs $29.99 per month when billed monthly. You can save money by paying annually at $239.88 per year, which comes out to $19.99 per month. Here’s an overview of the key features you get with LinkedIn Premium Career:
- See who’s viewed your profile
- Get insights on how you rank for profile views compared to peers
- Get help from LinkedIn’s Career Expert to optimize your profile and land your next job
- Unlimited InMail messages for directly contacting anyone on LinkedIn
- 30 InMail credits per month to message LinkedIn members you’re not connected to
- Know the right time to follow up with hiring managers and recruiters
- View profiles anonymously without others being notified
The main benefits of Premium Career are getting insights on your profile views, being able to send unlimited messages to your network, and receiving career coaching to improve your profile. This makes LinkedIn Premium Career most ideal for job seekers looking to maximize their LinkedIn presence and connect with more professionals and recruiters during a job search.
LinkedIn Premium Business
LinkedIn Premium Business costs $49.99 per month on a monthly plan or $419.88 per year paid annually, which equals about $34.99 per month. Here are the key features included with a LinkedIn Premium Business subscription:
- All the features of Premium Career
- Advanced search filters to target prospects and candidates
- See unlimited member profiles
- Post targeted job listings to reach the right applicants
- Access over 15,000 LinkedIn Learning courses
- Get insights on competitors’ Company Pages and employee moves/growth
- Compare your social media presence to competitors
- Get ideas for engaging content to post based on your target audience
Premium Business has everything from the Career tier plus advanced tools for recruiting, advertising job openings, gaining competitor insights, and attracting more visitors. It’s designed for business owners, team managers, recruiters, and sales/marketing professionals actively using LinkedIn to reach prospects and candidates.
LinkedIn Sales Navigator Professional
LinkedIn Sales Navigator Professional is the next step up with more sales-focused features. It costs $64.99 per month billed monthly or $539.88 annually at $44.99 per month. Here’s what you get with Sales Navigator Professional:
- All Premium Business benefits
- Uncover contact info for anyone on LinkedIn to reach out directly
- Get reminders on when to follow up with prospects
- See how you rank against other sales reps
- Track leads and monitor deal progress
- Sync LinkedIn activity and messages with Outlook
- Let prospects know the best time to meet or call
- Get real-time alerts when prospects interact with your LinkedIn content
Sales Navigator Professional takes LinkedIn premium to the next level for active sales reps by integrating LinkedIn with popular CRM and sales tools. Lead and contact management, notifications, and sales analytics make this the premium LinkedIn product designed for sales teams.
LinkedIn Sales Navigator Team
The last tier is LinkedIn Sales Navigator Team for larger teams and enterprise sales organizations. Pricing is customized based on your team size and needs. In general, Sales Navigator Team costs around $120-$260 per user per month when billed annually. Here are some highlights of what’s included at the Team level:
- Everything in Sales Navigator Professional
- Compare sales team performance using custom analytics
- Manage team member roles and access to features
- Get custom suggestions for prospecting and engaging accounts
- Integrate with Salesforce and Microsoft Dynamics
- Chatbot assistant for individual sales coaching
- Higher profile, message, and search limits based on team needs
With Sales Navigator Team, managers can track their whole team’s LinkedIn activity and sales performance in one place. It’s the premium solution scaled for sales teams who heavily rely on LinkedIn for connecting with prospects and generating leads.
Premium Subscription Comparison
Here is a breakdown comparing the key features across LinkedIn’s premium offerings:
| Feature | Premium Career | Premium Business | Sales Navigator Pro | Sales Navigator Team |
|---|---|---|---|---|
| Profile views insights | ✔️ | ✔️ | ✔️ | ✔️ |
| Unlimited profile searches | ✔️ | ✔️ | ✔️ | |
| Advanced filters for searching | ✔️ | |||
| Post targeted job listings | ✔️ | ✔️ | ✔️ | |
| See contact info for prospects | ✔️ | ✔️ | ||
| Sync with CRM and sales tools | ✔️ | ✔️ | ||
| Sales analytics and reporting | ✔️ |
Additional Paid Offerings from LinkedIn
In addition to premium subscriptions, LinkedIn also offers these paid products:
LinkedIn Learning
Get unlimited access to 15,000+ online courses in business, technology, design, and more. Costs $19.99/month billed annually.
LinkedIn Recruiter
Specialized tools for recruiters to manage candidates and make hires faster. Price depends on number of users.
LinkedIn Talent Solutions
Suite of paid tools for employers to manage hiring including job advertising, applicant tracking, and branding. Custom pricing.
LinkedIn Marketing Solutions
Paid advertising options on LinkedIn including sponsored content, messaging ads, and more. Packages start at $50/month.
LinkedIn Sales Solutions
Tools to find prospects on LinkedIn, send targeted emails, and generate more leads. Starts at $64.99/month per user.
So in summary, LinkedIn offers premium subscriptions at four tiers depending on your needs. Sales teams and recruiters get the most value from higher levels like Sales Navigator Pro and Sales Navigator Team. But job seekers, business owners, and professionals can benefit from Premium Career and Premium Business.
Conclusion
LinkedIn premium subscriptions range from $19.99-$260 per month depending on the tier and team size. The main benefits include insights on profile views, unlimited InMail messages, advanced searching, ad targeting, lead and contact management, and sales analytics. While LinkedIn is very useful in its free version, premium unlocks more capabilities for searching profiles, messaging contacts, posting jobs, and tracking sales prospecting efforts. Companies reliably getting ROI can justify upgrading to Sales Navigator or Talent/Recruiting solutions.
