LinkedIn Talent Insights is a recruiting analytics tool that provides recruiters and hiring managers with data-driven insights to make smarter talent acquisition decisions. It leverages LinkedIn’s massive professional network and recruitment database to uncover rich insights about the talent landscape, helping recruiters identify, attract, and hire qualified candidates more efficiently.
What insights does LinkedIn Talent Insights provide?
Here are some of the key insights LinkedIn Talent Insights can provide:
Talent pool analysis
- Size and growth of talent pools for specific skills, titles, companies, locations etc.
- Composition of talent pools by seniority, industry, education, experience etc.
- Historical hiring and turnover trends within talent pools.
This helps recruiters identify rich talent pools to source qualified candidates from.
Competitive intelligence
- Skills overlap between your company and competitors.
- Turnover rates at competing companies.
- Hiring trends and recruitment funnel benchmarks for competitors.
This provides intelligence to benchmark recruitment KPIs and make strategic decisions.
Candidate demographics
- Age, gender, education level, seniority distribution of potential candidates.
- Geography, industry experience, skills breakdown of talent pools.
- Diversity metrics within talent pools and competitor workforces.
This gives recruiters a detailed understanding of available talent demographics.
Company brand benchmarks
- Employer brand awareness and perception amongst talent pools.
- Follower growth and engagement metrics on company LinkedIn page.
- Page view and job view conversion rates compared to competitors.
This provides data to benchmark and optimize employer brand strength.
Candidate engagement metrics
- InMail response rates for recruiters and hiring managers.
- Click-through rates on InMails and job postings.
- Source of hire reporting by channel (InMail, Jobs, recruiter searches etc).
This identifies the most effective candidate engagement channels to optimize recruiting funnel efficiency.
Hiring metrics
- Time to hire and cost per hire benchmarks.
- Quality of hire data based on turnover rates for sources.
- Recruiting funnel conversion rates by department, location and seniority.
This provides data to benchmark and improve end-to-end hiring performance.
How does LinkedIn Talent Insights work?
LinkedIn Talent Insights leverages LinkedIn’s massive professional database and recruitment platform data to generate insights. Here is an overview of how it works:
Data Sources
Talent Insights taps into LinkedIn’s extensive data assets:
- Profiles – 600M+ LinkedIn member profiles provide rich data on skills, education, experience etc.
- Jobs Data – Millions of jobs posted on LinkedIn provide insights on hiring demand.
- Engagement Data – InMails, page views, recruiter searches, and more provide talent engagement signals.
- Company Pages – 130M+ followers help benchmark employer brand strength.
Analysis Engine
LinkedIn uses advanced analytics and machine learning algorithms to analyze and uncover insights from the data. This includes:
- Statistical analysis to identify trends and patterns in hiring and talent mobility.
- Predictive modeling to forecast talent pool growth and hiring demand.
- Segmentation to slice and dice data by skills, titles, geography etc.
- Benchmarks to compare metrics across companies of similar size and industry.
Insights Dashboard
The analyzed insights are presented in an interactive dashboard that allows recruiters to:
- Explore pre-built views like talent pool reports, competitive intelligence, and recruiting analytics.
- Filter data by location, title, skills, company size and other parameters.
- Visualize data trends in charts, graphs and tables.
- Export data to share reports with stakeholders.
Privacy Controls
LinkedIn has robust privacy controls in place while generating insights:
- Insights are aggregated and anonymized so no personal data is revealed.
- Members can opt-out of having their data used for analytics in account settings.
- Companies can only access insights related to their own recruiting activities.
What are the key benefits of LinkedIn Talent Insights?
Here are some of the main ways LinkedIn Talent Insights can benefit recruiters and talent acquisition leaders:
Optimize sourcing strategy
- Identify niche talent pools with hard-to-find or emerging skills.
- Uncover untapped passive talent at competitor or industry companies.
- Benchmark sourcing channel effectiveness to double down on what works.
Refine recruitment planning
- Forecast hiring demand based on historical trends.
- Project talent supply using pipeline and turnover data.
- Model the impact of compensation, brand awareness and other factors on hiring.
Benchmark performance
- Compare recruiting costs, funnel conversion and other KPIs to peers.
- Analyze quality of hire for different sources of candidates.
- Identify areas of competitive advantage and weakness.
Understand talent landscape
- Monitor location, seniority, skills mix of available talent.
- Gain visibility into diversity representation within talent pools.
- Track talent migration patterns and trends in skills emergence.
Improve employer brand
- Benchmark follower growth and engagement on LinkedIn.
- Measure job post performance compared to competitors.
- Identify employer value proposition gaps to close.
What types of reports and dashboards are available?
LinkedIn Talent Insights provides a variety of pre-built reports and dashboards to provide insights. Some examples include:
Talent reports
- Talent pool analysis – Size, growth, composition, concentration, mobility
- Competitor benchmarking – Skills overlap, recent hires, current talent
- Diversity insights – Gender, age, ethnicity breakdowns
- emerging skills – Fast growing skills by region and industry
- Turnover analysis – Voluntary and involuntary turnover rates
Recruiting reports
- InMail effectiveness – Response rates, accept rates, source of hire
- Job post performance – Applicants, clicks, conversions, cost per click
- Career site analytics – Traffic sources, page views, time on site
- Talent brand – Follower growth, post engagement, page views
- Cost per hire – Benchmarking by region, department and seniority
Custom reporting
In addition to pre-built reports, users can also create customized dashboards by:
- Combining and comparing multiple talent pools
- Filtering data by location, title, skills, industry, company size etc.
- Choosing from a variety of visualization options like charts, graphs and tables.
- Downloading filtered data in CSV/Excel format.
What are some common use cases and applications?
Here are some common ways that recruiters and hiring managers can apply the insights from LinkedIn Talent Insights:
Sourcing and recruiting
- Identify niche talent pools to source passive candidates from.
- Inform recruiting budgets based on cost per hire benchmarks.
- Focus recruiter time on channels with highest conversion rates.
- Map talent locations to post jobs and target outreach.
Workforce planning
- Forecast critical hiring needs by location based on growth.
- Model talent supply based on attrition and graduation rates.
- Determine compensation budgets using pay benchmarking.
- Identify diversity gaps and areas of focus.
Talent brand building
- Understand employer brand perception in key talent pools.
- Highlight aspects of employer value proposition that resonate.
- Inform content strategy based on interests of talent demographics.
- Compare social follower growth and engagement to competitors.
Competitive intelligence
- Identify companies competing for high-demand talent.
- Monitor competitor hiring trends and talent migration patterns.
- Determine strengths and weakness of competitors’ employer brands.
- Uncover areas where competitors are investing in recruitment.
Talent innovation
- Identify skills gaps that require reskilling or upskilling.
- Highlight new and emerging skills attracting talent.
- Assess impact of automation and AI on talent landscape.
- Shift candidate screening to focus on skills rather than credentials.
What are the pricing options?
LinkedIn Talent Insights is available under LinkedIn’s Recruiter, Recruiting, and Talent Insights subscription plans. Here are the pricing options:
| Plan | Price | Included Products |
|---|---|---|
| LinkedIn Recruiter | $9999/year | Recruiter Lite + InMail + Talent Insights |
| LinkedIn Recruiting | $19999/year | Recruiter + Learning + Talent Insights |
| Talent Insights | $9999/year | Talent Pool Reports + Recruiting Analytics |
Volume discounts may be available for larger teams. Custom enterprise packages are also offered.
How can companies get started with LinkedIn Talent Insights?
Here are some tips to help companies get started with LinkedIn Talent Insights:
1. Sign up for a free trial
Companies can sign up for a 7 or 14-day free trial of LinkedIn Talent Insights through the LinkedIn website. This allows hands-on exploration of the platform.
2. Attend training sessions
LinkedIn offers live virtual training sessions for Talent Insights users. These provide step-by-step walkthroughs of key product features and report templates.
3. Analyze existing talent pools
Start by using Talent Insights to analyze and segment existing candidate pipelines by skills, titles and locations.
4. Review pre-built reports
Explore the library of pre-built reports across areas like talent pool analysis, employer branding, diversity insights and more.
5. Benchmark metrics
Use Talent Insights dashboards to uncover recruitment metrics benchmarks relative to peers and competitors.
6. Customize reports
Tailor the pre-built reports by filtering for relevant titles, skills, and customizing date ranges.
7. Share insights with stakeholders
Socialize key talent insights across recruiting, HR and business leaders and incorporate into planning.
Conclusion
LinkedIn Talent Insights provides a powerful data analytics platform for recruiters to gain actionable and data-driven talent insights. By unlocking the depth of LinkedIn’s professional data assets, it enables smarter talent sourcing, recruitment planning and workforce decision making. With robust privacy controls and customized reporting capabilities, Talent Insights is becoming an invaluable analytics tool for modern talent acquisition leaders seeking to benchmark performance and develop competitive intelligence.
