LinkedIn allows users to upload and share videos as part of their profiles, posts, and other content. However, not all video formats are supported on the platform. LinkedIn has specific requirements when it comes to video formats in order to ensure the best viewing experience across devices.
When uploading a video to LinkedIn, it’s important to be aware of the optimal video formats, dimensions, and other specifications. Using the right format will make sure your video looks and plays as intended on both desktop and mobile. The wrong video format may lead to playback issues, poor quality, or videos not working at all.
In this article, we’ll look at exactly what video format LinkedIn requires and the key things you need to know to successfully upload videos.
What Video Format Does LinkedIn Support?
The primary video format supported by LinkedIn is MP4. This is the recommended format to use for any videos you wish to upload to LinkedIn.
MP4 is a popular standardized video format that offers an optimal balance between high quality and smaller file size. Here are some key advantages of using MP4 for LinkedIn videos:
– MP4 is supported by all major browsers and operating systems. This ensures maximum compatibility and playback across different devices people use to access LinkedIn.
– MP4 compression enables smaller file sizes compared to other formats. This allows videos to load faster.
– The format maintains high video quality despite compression. This allows your video content to be displayed clearly.
– MP4 is widely used across video platforms. Your video assets can be repurposed for other sites and uses.
In addition to MP4, LinkedIn also supports the MOV and AVI formats. However, MP4 is preferred for the advantages outlined above.
What Resolution and Dimensions Should LinkedIn Videos Be?
In addition to video format, the resolution and dimensions of your video also need to conform to LinkedIn’s requirements:
– Resolution: Your videos should be exported at a resolution of 720p or 1080p for the best quality. Avoid lower resolutions like 480p.
– Dimensions: LinkedIn recommends uploading landscape videos with an aspect ratio of 16:9. For example, dimensions of 1920×1080 or 1280×720.
– Orientation: Videos should always be horizontal (landscape orientation). Vertical videos are not recommended.
By adhering to these resolution and dimension guidelines, it will make sure your videos are crisp and clear on both desktop and mobile devices.
Other LinkedIn Video Specifications
Here are some other key specifications to keep in mind:
– File Size: Videos can be up to 10GB in size when uploading directly to LinkedIn. If embedding videos from an external site, the file size limits may differ.
– Length: LinkedIn currently supports videos up to 10 minutes long from individual users. Sponsored content can be longer.
– Frame Rate: A frame rate of 29.97 or 30 FPS is standard for online video. This prevents jittering or choppiness during playback.
– Audio: Stereo audio at 192kbps or higher is recommended.Mono audio is also supported.
– Captions: While optional, captions help make your videos accessible. SRT and WebVTT caption files are supported.
Adhering to these specifications will help ensure your LinkedIn videos look and sound great. Failing to meet these standards could impact quality and playback.
How to Upload a Video to LinkedIn
Uploading a video to LinkedIn to meet their requirements involves a few simple steps:
1. Export your finished video in MP4 format at 720p or 1080p resolution in landscape 16:9 aspect ratio. Use stereo audio.
2. Check the file size is less than 10GB. Optimize if needed. Videos with high resolution and bitrates take longer to upload.
3. Write an engaging description for your video and include optimized tags. This helps with discoverability.
4. Click the “Upload” button when creating a post. Select your MP4 video file to upload.
5. The video will process after uploading. This may take a few minutes depending on length and file size.
6. Preview the uploaded video and adjust settings like thumbnail image if needed.
7. Publish your post with the uploaded video for your connections to view it.
Following these steps will make sure your video meets LinkedIn’s recommended specifications. Doing so will ensure the best quality and viewing experience.
Troubleshooting LinkedIn Video Upload Issues
If you encounter issues getting your video uploaded to LinkedIn, here are some common problems and solutions:
Problem: Video file format not supported
LinkedIn may return an error that your video file format is invalid if you try uploading in something other than MP4, MOV or AVI. The solution is to convert your video into one of the supported formats before uploading.
Problem: Video file size too large
If your video exceeds the 10GB file size limit, LinkedIn will be unable to fully upload it. Try optimizing your video by reducing resolution or bitrates to reduce the file size.
Problem: Video processing fails
Occasionally, an uploaded video file may fail during processing. This is often due to unsupported resolutions or codecs. Try transcoding your video to target LinkedIn’s recommended resolution, frame rate, and MP4 container before re-uploading.
Problem: Video thumbnail not showing properly
LinkedIn may select a poor-quality thumbnail image from your video automatically. Re-upload your video file and choose your preferred thumbnail image from the video during the upload process.
Problem: Poor video quality on LinkedIn
If your uploaded video looks blurry, pixelated or distorted, transcode it to increase the resolution and bitrates. This will improve picture quality. Avoid uploading in the lowest quality presets.
Following troubleshooting steps for any upload issues will help resolve them so your videos appear correctly.
Conclusion
Uploading videos to LinkedIn in the correct format is important for ensuring they appear and play as intended across all user devices. By encoding source files into MP4 at 720p or 1080p resolution in landscape format, adding optimized titles/descriptions, and keeping within the 10GB size limit, videos can be uploaded successfully. Adhering to LinkedIn’s recommended specifications will prevent errors and quality issues. Troubleshooting tips can help debug any problems with failed uploads. Following these best practices will make sharing high-quality videos on LinkedIn a smooth and seamless process.
