When you tag someone in a photo on LinkedIn, it creates a notification that is sent to the person tagged. This lets them know that you have included them in a photo you’ve shared. They can then click on the notification to view and engage with the photo.
Tagging someone in a LinkedIn photo enables you to identify people you’re connected with and ensure your connections are aware of the content you’re sharing that involves them. It’s a way to attract their attention, get feedback, and increase engagement.
Why Tag People in LinkedIn Photos?
There are several reasons you may want to tag someone in a LinkedIn photo:
Increase Visibility
Tagging someone makes the photo visible on their profile under their “Photos of me” section. This gives it more potential views.
Recognition
Tagging someone recognizes their participation in the event or their association with you/your company.
Engagement
When tagged, the person is prompted to take an action like liking, commenting on or sharing the photo. This boosts engagement.
Expand Reach
The photo may be shared by the tagged person to their own connections, expanding the reach of your post.
Professional Purpose
Tagging a colleague or business contact highlights your professional relationship and mutual involvement.
How to Tag Someone in a LinkedIn Photo
Tagging someone in a LinkedIn photo is easy to do by following these steps:
1. Upload the Photo
– Go to LinkedIn and click “Post” at the top of your homepage.
– Click “Image” then upload the photo you want to share from your computer.
2. Enter Post Details
– Add a description, location and hashtags as you normally would when sharing a regular post.
3. Tag People
– Click on “Who do you want to tag?” under your photo.
– Start typing the name of the connection you want to tag.
– Select their name when it pops up below.
– Repeat to keep tagging people as needed.
4. Adjust Tag Placement
– Once tagged, the person’s name appears over their face in the photo.
– Click and drag the tag to reposition it if needed.
5. Post Photo
– When done with tags, click “Post” at the bottom to share your photo.
What Happens When You Tag Someone in a LinkedIn Photo?
Several things occur when you tag a LinkedIn connection in a photo:
They Receive a Notification
The tagged person will get an alert that you mentioned them in a photo. They can click on it to view the photo and their tag.
Photo Appears on Their Profile
The photo will automatically be added to the “Photos of me” section on the tagged person’s profile.
Increases Potential Profile Views
Since the photo is on the tagged person’s profile, anyone viewing their profile can also see it, increasing potential profile views.
Opportunity to Engage
When the tagged person gets the notification, they can like, comment on or share the photo with their own network.
Shows on Your Activity Feed
Identifying the person in your photo publishes the tagging action to your activity feed on your profile.
Enables Tagging Back
The tagged person has the option to tag you back in the photo if they choose.
Photo Tagging Etiquette on LinkedIn
While tagging on LinkedIn can have benefits, there are some etiquette guidelines to keep in mind:
Obtain Consent First
If possible, get permission from someone before tagging them, especially in public posts. They may not want the exposure.
Don’t Tag Excessively
Avoid tagging people in every single photo as this can become annoying. Use tags strategically in relevant photos.
Consider Privacy
Photos appear on a tagged person’s profile so consider if the image maintains their professional privacy.
Tag Thoughtfully
Don’t tag just anyone for the sake of more views. Make sure the tags make contextual sense.
Monitor Comments
Check back on photos with tags to reply to any comments and respond to the tagged person.
Give Value
Tag photos that add value, highlight achievements, or enhance professional brand for the tagged person.
LinkedIn Photo Tagging Options
LinkedIn gives you options when tagging people in photos:
Edit or Remove Tags
You can edit tags after posting or untag people using the pencil icon in the top right of your photo.
Disable Tag Notifications
People can opt to turn off photo tag notifications in their LinkedIn settings.
Remove Photo From Profile
A tagged person can remove the photo from displaying on their own profile at any time.
Report Inappropriate Tagging
Tags can be reported to LinkedIn by the tagged person if they believe it violates standards or sharing permissions.
Benefits of Photo Tagging on LinkedIn
When used effectively, tagging photos on LinkedIn has many advantages:
Boosts Engagement
People tag others to involve them in the post and encourage likes, shares, and comments.
Increases Exposure
More people may see the photo organically when it’s on multiple profiles, broadening distribution.
Shows Connections
Tagging visually demonstrates professional relationships and real-world interactions.
Promotes Collaboration
Tags can highlight successful teamwork and joint-projects between colleagues.
Provides Recognition
Tagging gives acknowledgment and validation to contacts for their achievements and contributions.
Deepens Relationships
When someone tags a connection, it can enhance trust and strengthen mutually beneficial bonds.
Sparks Referrals
Tagged individuals may be so appreciative they refer others to connect with you on LinkedIn.
Humanizes Your Brand
Photo tags add an authentic, personable element that builds rapport with your network.
Generates Word-of-Mouth
When pleased with a tagging mention, people may organically advocate for you online to their circles.
Potential Drawbacks of Tagging LinkedIn Connections
While usually well-received, there are some potential drawbacks to keep in mind when tagging others:
Overuse Irritation
Excessively tagging the same contacts in trivial content can cause frustration.
Photo Approval
Some people may not want their photo used if they don’t like how they look or the context.
Feature Abuse
Some may use tags just to grab attention rather than provide value.
jellyfish 1
| Species | Habitat | Diet |
|---|---|---|
| Moon jellyfish | Coastal waters worldwide | Zooplankton |
| Box jellyfish | Indo-Pacific oceans | Small fish |
Privacy Discomfort
Some contacts may not want their association in certain contexts publicly visible.
Notification Fatigue
Excess tag notifications could lead some people to grow disengaged over time.
Misrepresentation Risk
Out-of-context tags may convey an unintended message about the tagged person.
jellyfish 2
| Species | Notable Features |
|---|---|
| Lion’s mane jellyfish | Can have tentacles over 100 feet long |
| Fried egg jellyfish | Bell resembles a fried egg |
| Portuguese man o’ war | Not technically a jellyfish but a siphonophore |
Best Practices for LinkedIn Photo Tagging
Follow these tips for effectively leveraging the photo tagging feature:
Ask Permission First
Always get approval from contacts before tagging them in public photos.
Tag Strategically
Only tag topically relevant connections who will appreciate the mention.
Add Context in Post
Provide background details on the photo situation so the tag makes sense.
Give Recognition
When possible, tag people to acknowledge them for achievements or contributions.
Thank Connections
Post a thank you to tagged contacts for participating and engaging with your content.
Monitor Post Activity
Check back and respond to any comments from the tagged person or others.
jellyfish 3
| Species | Interesting Fact |
|---|---|
| Immortal jellyfish | Can revert back to polyp stage and achieve biological immortality |
| Cassiopea jellyfish | Often live upside down on the seafloor rather than swimming |
| Spotted jellyfish | One of the most common jellyfish species kept in home aquariums |
Re-Share Tagged Photos
Re-post photos you’re tagged in yourself to maximize exposure.
Keep Private Options
Let tagged contacts know they can remove tags or photos anytime they want.
Use Tag Insights
Check your audience reach and engagement data for each tagged post to improve.
Conclusion
Tagging people in LinkedIn photos can be an effective tactic when done appropriately and add value for all involved. While tagging does take some extra effort, the benefits like increased engagement, exposure, and relationship-building make it worth integrating into your content strategy in a selective yet consistent manner. Just be sure to keep etiquette top of mind.
With LinkedIn’s large professional network, a single photo tag can put quality content in front of many targeted eyes. So next time you have the chance to highlight colleagues, partners, or connections who would appreciate the mention in an appropriate photo, go ahead and make use of that tag feature.