Having a strong LinkedIn headline is crucial for marketers looking to stand out and attract opportunities on the platform. Your headline acts as an elevator pitch, allowing you to highlight your key skills, experience and value proposition. But with only 120 characters, coming up with something catchy yet informative can be a challenge.
What makes a good LinkedIn headline for marketing?
Here are some tips for creating an effective LinkedIn headline as a marketer:
- Highlight your specialty – Include key terms like “marketing”, “branding”, “growth hacking” etc to describe your focus
- Mention years of experience – e.g. “10+ years of digital marketing experience”
- List key skills – Such as “SEO”, “Social Media Marketing”, “Email Marketing”, “PPC”
- Add certifications – Include any relevant certifications like “Certified Marketing Automation Specialist”
- Use power words – Incorporate powerful adjectives like “award-winning”, “results-driven”, “innovative”
- Quantify achievements – e.g. “500% increase in leads generated”
- Focus on value provided – Such as “Driving revenue and growth through strategic marketing campaigns”
You want your headline to quickly communicate what you do and the value you can provide to potential connections and opportunities.
Examples of strong LinkedIn headlines for marketing
Here are some examples of impactful headlines for different marketing professionals and specialties:
Digital Marketing
- “Digital Marketing Specialist Driving Online Growth through SEO, PPC, & Social Media Strategy”
- “Award-Winning Digital Marketer Specializing in Lead Generation and Funnel Optimization”
- “Data-Driven Digital Marketer Focused on Achieving Tangible Business Results”
Content Marketing
- “Content Strategist Skilled at Growing Organic Traffic and Links through Compelling Content”
- “Storyteller & Content Creator Passionate About Brand Messaging & Thought Leadership”
- “Content Marketing Leader Generating 600% Increase in Leads through Targeted Content Strategy”
Social Media Marketing
- “Social Media Marketer Who Has Grown Followers from 0 to 500K+ through Engaging Campaigns”
- “Award-Winning Social Media Manager Focused on Community Building, Engagement & Buzz”
- “Strategic Social Media Expert Driving Brand Awareness and Revenue via Multi-Platform Campaigns”
Email Marketing
- “Email Marketing Specialist Driving Open Rates Up to 35% through Segmented Campaigns”
- “Results-Focused Email Marketer Generating 500% ROI through Automation and Personalization”
- “Email Marketing Guru Passionate About Building Meaningful Customer Relationships”
Tips for optimizing your LinkedIn headline
Here are some additional tips to make your LinkedIn headline as impactful as possible:
- Use keywords – Include keywords recruiters or hirers may search for
- Showcase personality – Give a taste of your personal brand and style
- Tell your story – Highlight what motivates you and your career path
- Update regularly – Change your headline to reflect new skills, achievements, goals
- A/B test options – Try out variations to see which generates the most profile views
- Use numbers – Quantify your experience, results achieved, followers gained
- Focus on value – Demonstrate the value you provide, not just job functions
Frequently Asked Questions
What is the ideal length for a LinkedIn headline?
LinkedIn headlines are limited to 120 characters. Aim for 100-120 characters to communicate key information while keeping it scannable.
Can I use emojis or special characters in my LinkedIn headline?
It’s best to avoid using emojis, special characters or punctuation like # & @ in your LinkedIn headline. Stick to regular alphanumeric characters.
How often should I update my LinkedIn headline?
You can update your LinkedIn headline regularly as you take on new roles, complete projects, gain skills and achievements. Every 3-6 months is a good cadence for refreshing it.
Should I include my current job title in my headline?
Including your job title is optional. Focus first on showcasing your areas of expertise, skills, achievements and value. You can always add your title at the end.
How can I track how my LinkedIn headline is performing?
LinkedIn shows you the number of profile views you’ve received in the last 90 days. Check this regularly to see if changes to your headline boost profile views.
Conclusion
Your LinkedIn headline is key real estate for attracting opportunities as a marketer. Focus on showcasing your skills, experience, achievements and the value you bring to potential connections or employers. Use powerful keywords, quantify results, and highlight what makes you unique. Regularly update your headline and A/B test different options to ensure you put your best foot forward on LinkedIn.