When posting videos on LinkedIn, one of the key metrics to pay attention to is your video view rate. This refers to the percentage of followers who watch your video after you share it. But what exactly is considered a “good” video view rate on LinkedIn?
What is a good LinkedIn video view rate?
There is no definitive answer, as view rates can vary significantly based on factors like your industry, content type, number of followers and more. However, according to experts, here are some general guidelines for good LinkedIn video view rates:
- 10%+ view rate – This is considered above average for most LinkedIn pages.
- 20%+ view rate – This is considered quite strong, especially for pages with over 10,000 followers.
- 30%+ view rate – This is exceptional for most LinkedIn pages.
So for example, if you have 5,000 followers and 500 of them watch your video, that’s a 10% view rate, which is decent. If 2,000 watch it, that’s a 40% view rate, which is extremely high.
What impacts your LinkedIn video view rate?
There are a number of factors that can influence your video view rates on LinkedIn:
Total number of followers
Pages with more followers tend to have lower video view rates. This is because posts reach a smaller percentage of followers as your audience gets larger. For example, a 10,000 follower page may achieved a 25% view rate, while a 100,000 follower page may only see a 5% rate for the same content.
Industry and content type
View rates can vary significantly across industries and content types. For example, B2C brands tend to perform better than B2B companies. And videos focused on entertainment, humor or emotion tend to see higher engagement than educational or promotional content.
Video length
Shorter videos tend to have higher completion rates. According to LinkedIn, videos under 2 minutes have the highest overall engagement. Completion rates start to drop significantly after the first 60 seconds.
Video optimization
Optimizing your video content for the LinkedIn platform can improve view rates. This includes using eye-catching thumbnails, crafting compelling titles, adding captions and hashtags, and more.
Post time and day
When you publish can impact how many people will see and engage with your video. Posting during peak usage times (Tuesday – Thursday during working hours) generally results in higher view rates.
Tips for improving your LinkedIn video view rate
Here are some tips to help drive higher video view rates on LinkedIn:
- Keep videos short – Try to keep them under 2 minutes.
- Use attention-grabbing thumbnails – Include text overlays and bold colors.
- Craft compelling titles – Use emotional keywords and power words.
- Add captions – This makes videos accessible and stand out in feeds.
- Include hashtags and @mentions – To help videos surface in searches.
- Promote new videos – Share across your other social channels.
- Analyze performance – Track which types of videos get top view rates.
- Engage followers – Ask for comments, likes, and shares.
- Post consistently – Try building a regular video cadence for your audience.
Benchmark your video view rate against competitors
One of the best ways to gauge if your LinkedIn video view rate is “good” is to benchmark it against competitors and industry averages. Some ways to research benchmarks include:
- Checking competitors’ public LinkedIn analytics
- Using social media analytics tools like Socialbakers or Sprout Social to analyze competitor video view rates
- Googling for industry benchmark reports (some are published annually)
- Asking other professionals in your industry what view rates they typically see
If your video view rates are at or above benchmarks for your niche, you’re likely doing well. If they are below average benchmarks, it may indicate there are opportunities to optimize your video strategy.
Use A/B testing to improve video performance
One of the best ways to improve LinkedIn video view rates is to routinely A/B test different aspects of your videos. Here are some examples of things you can test:
- Video length – Test 30 second vs. 2 minute versions
- Thumbnails – Try different images, text overlays, colors
- Titles – Experiment with different keywords, formats
- Description text – Use different calls to action, keywords
- Hashtags – Test which hashtags drive the most views
Try making small changes to your videos and comparing performance. Over time, you’ll uncover insights into what content resonates most with your audience. You can then refine your video strategy to consistently improve view rates.
Example benchmark data
To illustrate how video view rate benchmarks can vary, here is some example data:
Industry | Average LinkedIn Video View Rate |
---|---|
Software | 8-15% |
Retail | 15-25% |
Media & Entertainment | 25-35% |
This data shows how software companies tend to have lower video view rates, while media publishers see much higher rates. You can search for comparable data for your specific industry vertical.
Monitor video view rate over time
Rather than evaluating video view rate for each individual post, it’s also helpful to monitor your overall average view rate over time. This can illustrate whether your video strategy is improving or declining.
Here are some tips for monitoring video view rate trends:
- Track weekly or monthly averages – This smooths out volatility from individual posts.
- Segment by content type – Break down view rates for different types of videos.
- Compare against previous periods – Look at percentages and absolute variance.
- Set goals – Establish view rate goals and track progress towards them.
Regularly analyzing video view rate trends can help identify opportunities to provide more relevant and engaging video content for your audience. Any significant declines may indicate it’s time to revisit your broader video strategy.
Conclusion
There is no one-size-fits-all for a “good” LinkedIn video view rate. A strong view rate depends on factors like your industry, content type, and number of followers. Comparing your rate to benchmarks and monitoring trends over time is key. With routine testing and optimization, you can steadily improve video view rates and engagement on LinkedIn.