A LinkedIn company showcase page is a dedicated page on LinkedIn where businesses and organizations can showcase their products, services, culture, and job openings. It serves as a hub that brings together all the important information someone might want to know about a company in one centralized location.
What are the benefits of having a LinkedIn company showcase page?
There are several benefits to having a LinkedIn company showcase page:
- Increased visibility – A showcase page gives your company a dedicated presence on the world’s largest professional network. This makes it easier for prospective customers, employees, and partners to learn about your business.
- Recruitment – You can promote job openings and attract top talent by featuring open positions, employee testimonials and images/videos showcasing your company culture.
- SEO value – Populating the page with optimized content can help boost your search engine rankings and visibility in relevant searches.
- Lead generation – You can convert visitors into leads by sharing demos, content offers, contact information, and calls-to-action.
- Brand building – The page allows you to share your brand story, achievements, products, values and more. This helps establish brand authority and trust.
What are the key sections to include on a LinkedIn company page?
Some of the key sections to include on a LinkedIn company showcase page are:
Cover image
The cover image appears at the top of your page. It’s a visual branding opportunity to make a strong first impression.
About Us
The About Us section should provide a brief overview of what your company does, its mission and values. Keep it succinct and compelling.
Life
The Life section lets you showcase employee testimonials, photos/videos from company events and workspaces. This offers a glimpse into your company culture.
Products & Services
Use this section to highlight and describe the key products and/or services your business offers. Include images, videos, demos, and testimonials when possible.
Careers
Promote open positions and give an overview of your hiring process. This can attract qualified candidates to apply for jobs.
Company insights
Share company articles, whitepapers, ebooks, case studies, and other valuable content. This demonstrates your industry thought leadership.
Company updates
Keep visitors in the loop by posting company news, announcements, events, milestones, and other happenings. This builds engagement.
Call to action
Convert visitors by promoting contact information, content offers, demos, or other conversion-focused CTAs in the sidebar or footer.
How do I create a LinkedIn company page?
Follow these steps to easily create a LinkedIn company showcase page:
- Go to LinkedIn.com and login to your personal or company account that has admin permissions.
- Click on “Work” at the top and select “Create a Company Page” from the dropdown menu.
- Search for your company name and click “Create” next to your company listing if it exists. If not, click “Add company” to create a new page.
- Select “Small Business” or “Corporation” depending on your company size.
- Enter some info about your company including Industry, Company Size, Headquarters location, Company description and Website URL.
- Agree to the Terms of Service and click “Create Page.”
- Upload a cover image, logo, and begin adding content sections as desired.
- Publish your page and start promoting it!
It’s free and easy to create a LinkedIn company page from your existing account. The key is to keep it updated with optimized content showcasing your latest company news, products, job openings, media, and more.
What are some best practices for optimizing my company showcase page?
Here are some top tips for optimizing your LinkedIn company showcase page:
- Choose an eye-catching cover image that represents your brand.
- Craft a compelling “About Us” summary using keywords your target audience searches for.
- Showcase your products/services with titles, descriptions, images, videos, testimonials, and calls to action.
- Highlight your open positions and make applying easy with “Easy Apply” enabled.
- Share regular company updates, articles, images, videos, and announcements.
- Use relevant hashtags in posts to tap into larger conversations.
- Engage followers by responding to comments and messages.
- Analyze page analytics to see your follower growth and engagement.
- Run sponsored content campaigns to expand your follower base.
Optimizing your page for search and regularly sharing dynamic content will help attract more of your target audience and boost engagement over time.
How can I drive more visitors to my LinkedIn company page?
To help drive more visitors to your LinkedIn company showcase page, focus on:
SEO
- Include target keywords throughout your page content.
- Link to your company page from your website homepage and other relevant pages.
- Have employees share and engage with your page updates.
- Request reviews/recommendations from partners to build credibility.
Company Updates
- Post regular updates showcasing company news, content, events, offers, etc.
- Repurpose updates into posts on your other social media accounts.
- Promote hashtag challenges and employee takeovers to generate interest.
Paid Promotion
- Sponsor relevant content to reach a targeted audience.
- Boost key posts to expand their visibility.
- Advertise open positions to job seekers in your industry.
Outreach
- Mention your page in your email signature and other materials.
- Invite partners, customers, employees, and connections to follow your page.
- Engage with other industry pages and groups.
Using both organic and paid strategies to promote your page will help maximize your reach and visibility on LinkedIn’s large professional network.
How do I measure the performance of my LinkedIn company page?
LinkedIn provides powerful analytics so you can monitor the performance of your company page. Some key metrics to track include:
Followers
Monitor your follower growth over time. Sudden spikes or drops may indicate how well your current content and marketing strategies are performing.
Page views
Page views show how many times your page has been viewed. Increased traffic indicates greater awareness.
Engagement
Engagement metrics like reactions, comments, clicks, shares, and mentions reflect how well your audience is interacting with your page content.
Visitors
Visitor stats show which companies people are coming from when they visit your page. This can reveal new potential partners or customers.
Follower demographics
The audience analytics show the makeup of your followers by seniority, industry, job function, and other variables. Monitor this to see if you are reaching your target audience.
Regularly analyzing your key LinkedIn page metrics will reveal what content and strategies are most effective so you can continue optimizing your presence.
Conclusion
A LinkedIn company showcase page provides a platform to engage professionals, attract talent, generate leads, and build brand awareness. Dedicate time to crafting optimized content that highlights your products, culture, career opportunities, and thought leadership. Promote your page organically through employees and SEO, while also leveraging LinkedIn’s advertising tools. Analyze performance metrics to fine-tune your content and strategy over time. By showcasing the best of your business, a LinkedIn company page can become a valuable asset for reaching your marketing and recruiting goals.