A LinkedIn showcase page is a dedicated page on your LinkedIn profile that highlights your best work, skills, and achievements. Showcase pages function like an online portfolio, allowing you to showcase your projects, media, publications, certifications, courses, volunteer work, testimonials, and more. Showcase pages help demonstrate your expertise to your professional network on LinkedIn.
Why create a LinkedIn showcase page?
There are several key benefits to creating a LinkedIn showcase page:
- Demonstrate your skills and expertise – A showcase provides a place to exhibit your best work and skills.
- Increase discoverability – Showcase pages have their own dedicated URLs, allowing your work to be found and shared.
- Showcase credentials – You can feature certifications, courses, test scores, and other credentials.
- Highlight media – Upload images, videos, PDFs, presentations, and other media.
- Share publications and articles – Showcase any publications, papers, or articles you’ve written.
- Increase engagement – Followers can like, comment on, and share your showcase items.
- Customizable sections – You can create different sections to organize your content.
In summary, a LinkedIn showcase provides a customizable space to demonstrate your best work and accomplishments to your professional network and recruiters.
Examples of LinkedIn showcase pages
Here are some examples of effective LinkedIn showcase pages from different industries and professions:
Project Manager Showcase
A project manager can use their showcase to highlight success stories from past projects. This establishes their skills and track record successfully managing projects.
| Section | Items Featured |
|---|---|
| Featured Projects | Descriptions, stats, images, and videos from major projects managed |
| Project Testimonials | Quotes from clients, executives, and team members |
| Project Management Skills | Certifications, project methodologies used, project management tools |
Designer Showcase
A designer can feature their best and most creative design work in their showcase page. This shows their style and abilities as a designer.
| Section | Items Featured |
|---|---|
| Portfolio | Images of designs and mockups |
| Services | Types of design work offered |
| Testimonials | Praise from past clients and employers |
| Publications | Featured posts written for design blogs and magazines |
Software Engineer Showcase
An engineer can use their showcase to demonstrate coding languages, projects, and technical skills.
| Section | Items Featured |
|---|---|
| Skills | Coding languages, frameworks, databases, tools, and methodologies |
| Certifications | Credentials earned from software vendors and platforms |
| Code Samples | Code snippets and project examples |
| Publications | Technical articles and conference presentations |
Teacher Showcase
An educator can use their showcase to demonstrate their teaching skills, philosophy, and success stories.
| Section | Items Featured |
|---|---|
| Courses Taught | List of courses taught and student testimonials |
| Teaching Philosophy | Overview of approach to teaching and motivating students |
| Accomplishments | Awards, grants received, student achievements |
| Publications | Articles, papers, and books published |
Tips for creating a compelling LinkedIn showcase
Follow these best practices when making your own LinkedIn showcase page:
- Choose a specific focus – Pick a central theme or niche for your showcase.
- Highlight your best content – Curate only your best and most impressive work.
- Use high-quality media – Ensure videos, images, and files are high-resolution.
- Optimize text – Use concise, descriptive text and strategic keywords.
- Cater to your audience – Tailor content to your ideal audience and industry.
- Update frequently – Add new content regularly to keep your showcase fresh.
- Use calls-to-action – Include buttons to contact you or visit your website.
- Follow best practices – Review LinkedIn’s showcase guidelines and tips.
- Promote your showcase – Share your showcase URL and add it to your profile.
Showcase page sections to consider
Here are some of the main sections you may want to include on your LinkedIn showcase page:
Featured Work Samples
Examples of your best projects, writing, designs, products, or other work. Include images, videos, documents, or embedded web content.
Skills and Expertise
List your main skills, specialties, and areas of expertise. You can include certifications, technical skills, languages, and soft skills.
Media
Upload and showcase any of your photos, videos, slide decks, infographics, illustrations, portfolios, or other media.
Publications
Feature links to and summaries of any articles, papers, blogs, books, or other publications you’ve authored.
Testimonials
Positive quotes and reviews from clients, customers, partners, and colleagues highlighting your work and professionalism.
Volunteer Work and Causes
Highlight any volunteer work, community service projects, nonprofit organizations, or causes you actively support and participate in.
Courses and Certifications
List any relevant courses completed, certifications earned, credentials acquired, or skills trained.
Honors and Awards
Highlight professional awards received, speaking engagements, press mentions, grants awarded, or career milestones.
Patents
If relevant, list details of any patents you hold for products and inventions.
Best practices for showcase content
Follow these best practices when selecting and creating content for your LinkedIn showcase:
- Show variety – Feature diverse sample work, skills, media types, and accomplishments.
- Keep it professional – Ensure all content is workplace-appropriate.
- Make it visually appealing – Use photos, videos, charts, illustrations, and other visuals.
- Write succinct copy – Use brief, engaging descriptions; avoid excessive wordiness.
- Customize for your industry – Include content most valued in your profession.
- Demonstrate expertise – Feature your most skilled competencies and knowledge.
- Quantify results – Use stats, metrics, percentages to demonstrate impact and results.
- Update frequently – Rotate in new content regularly to keep your showcase fresh.
- Cite sources – If featuring published works, cite them appropriately.
- Follow copyright laws – Only post content you own or have permission to feature.
Optimizing your LinkedIn profile for your showcase
To drive visitors to your showcase, optimize your main LinkedIn profile:
- Headline – Summarize your professional brand and specialty.
- Featured section – Pin your showcase to the top of your profile.
- About section – Provide an overview of your skills, experience, and goals.
- Background photo – Use a professional headshot or branded photo.
- Contact info – Ensure your contact info is up-to-date.
- Experience – Tailor experience descriptions using power words and numbers.
- Education – List relevant degrees, certifications, and credentials.
- Skills – Include keywords recruiters search for.
- Recommendations – Request endorsements and recommendations from colleagues.
- Links – Link to your website, portfolio, or other professional profiles.
An optimized main profile will complement your showcase and draw more visitors to view your featured work.
Promoting your LinkedIn showcase
Once you’ve created your showcase, actively promote it by:
- Sharing your showcase URL on other platforms.
- Mentioning it in your LinkedIn profile summary.
- Linking to it from your LinkedIn posts and articles.
- Including the URL in your email signature and business cards.
- Featuring your showcase link in any professional bios.
- Encouraging colleagues and clients to share your showcase.
- Promoting new showcase content additions to your network.
- Pitching your showcase to relevant press and publications.
LinkedIn Showcase page FAQs
Who can create a LinkedIn showcase page?
Any LinkedIn member with a profile can create a showcase page. You must have a LinkedIn account in good standing to access showcase page creation and editing capabilities.
How do you create a LinkedIn showcase page?
To create a showcase, go to your LinkedIn profile and select “Showcase Pages” from the menu. Click the “+” button to add a new showcase. You can then add customized sections and populate them with content.
Can you have more than one showcase page?
Yes, LinkedIn allows you to create multiple showcases on your profile. For example, you may have one for your portfolio, one for media coverage, and another for certifications. Each showcase can be customized.
Where do showcase pages appear on LinkedIn?
Your showcase pages will be featured in a separate “Showcases” section on your LinkedIn profile. Users can click here to view your complete showcases content. You can also pin specific showcase sections to the top of your profile.
Can you edit your LinkedIn showcase page?
Yes, you can edit your showcase pages at any time to add, remove or update content. Simply go to your profile, click “Showcase Pages” and select “Edit” on the showcase you want to modify.
Can you reorder sections on a LinkedIn showcase page?
Yes, LinkedIn allows you to customize the order of sections on your showcase page. Drag and drop sections to control the sequence they appear in.
Can you delete a LinkedIn showcase page?
You can delete a showcase page at any time. Go to your profile, click “Showcase Pages”, select the showcase you want to remove, and click “Delete”. This permanently deletes the showcase.
Do showcase pages appear on LinkedIn mobile app?
Yes, LinkedIn showcases are visible on both the desktop site and mobile app versions of LinkedIn. Users can access and view your showcase content across devices.
Conclusion
A LinkedIn showcase provides a platform to demonstrate your best work and skills to your professional network. Carefully curating your showcase content, optimizing your profile, and actively promoting your page can help exhibit your talents and advance your career goals. With these tips and best practices in mind, you can create an appealing, competitive LinkedIn showcase that sets you apart from others in your industry.
