A market research job description on LinkedIn provides an overview of the responsibilities, skills, qualifications and experience required for a market research role. It allows employers to communicate the key requirements for market research positions to potential candidates on the LinkedIn platform.
An effective market research job description should provide enough details to attract qualified applicants who are a good fit for the role. It should highlight the core duties of the position, the types of research projects and activities the market researcher will undertake, and the knowledge and competencies needed to succeed in the job.
When crafting a market research job description for LinkedIn, it’s important to include relevant keywords that will help the posting appear in search results. The job description should be optimized for LinkedIn’s algorithm and search functionality.
Key Sections of a Market Research Job Description
A complete market research job description on LinkedIn will contain the following key sections:
Job Title
The job title should clearly communicate the essence of the position. Generic titles like “Market Researcher” or “Marketing Analyst” can be used. More specialized titles based on the specific focus of the role are also an option, such as “Qualitative Researcher” or “Data Scientist”.
Company Overview
A brief description of the company, its mission, values, culture, and industry should be included to provide candidates with background on the organization. Details about team structure, size, and office location(s) can also be useful.
Job Summary
The job summary or overview section briefly describes the core responsibilities and overall role of the market researcher. It gives candidates a high-level glimpse into day-to-day duties.
Primary Responsibilities
This section provides a bulleted list of the key tasks and responsibilities that will compose the market researcher’s role. Sample responsibilities could include:
- Design quantitative and qualitative market research studies to address business issues
- Collect and analyze data using statistical software and tools
- Interpret results and create actionable recommendations in reports and presentations
- Conduct interviews, focus groups, surveys, and fieldwork
- Monitor industry trends, competition, and consumer preferences
Qualifications/Requirements
The qualifications section outlines the minimum education, experience, skills, and characteristics an applicant needs to qualify for the position. Common requirements include:
- Bachelor’s degree in market research, statistics, business, or related field
- 2-3 years of market research experience
- Expertise with quantitative and qualitative research methodologies
- Proficiency with data analysis software like SPSS, Excel, SAS, etc.
- Strong analytical, critical thinking, and problem-solving skills
- Excellent written and verbal communication abilities
Preferred Qualifications (Optional)
A preferred qualifications section can highlight “nice-to-have” skills and background that are not strictly required, such as:
- Master’s degree in market research, business, or statistics
- 5+ years conducting market research projects
- Experience with machine learning and AI techniques
- Coding/programming languages like Python or R
- CRM, social listening, or digital research expertise
Benefits
The benefits section summarizes the various perks and rewards offered with the position, which may include things like:
- Competitive salary
- Medical, dental, and vision insurance
- 401(k) retirement savings plan
- Paid time off (vacation, sick days, holidays)
- Flex spending accounts
- Professional development/continuing education
Highlighting the benefits package can make the opening more enticing for top talent.
Writing an Effective Market Research Job Description
Here are some tips for writing a compelling and informative market research job description for LinkedIn:
Use clear, concise language
Write in a straightforward, easily understandable style. Omit unnecessary words and flowery language. Get right to the point.
Focus on responsibilities
Emphasize the actual tasks and day-to-day activities involved rather than overly general capabilities like “analysis” or “communication”.
Include critical skills
Ensure key hard skills like research methodology expertise, data analytics, and required technical proficiencies are mentioned. These details will resonate with the right candidates.
Add soft skills
Incorporate important soft skills like analytical thinking, project management, collaborating with stakeholders, attention to detail, etc.
Reflect company culture
Communicate the values, mission, and work environment of the organization to attract candidates who align with the culture.
Use relevant keywords
Incorporate keywords job seekers may use to find the posting, like specific methodologies, tools, skills, and industry terms.
Check for errors
Proofread carefully to avoid typos, formatting issues, duplicate text, or inconsistent voice and tone.
Optimize for SEO
Include keywords and phrases (naturally) to boost SEO and get the post ranked higher in LinkedIn searches.
Market Research Job Description Example
Below is an example of a market research job description for a research analyst role at a consumer goods company:
Research Analyst
ABC Company is a leading consumer goods manufacturer making products used in millions of homes worldwide. Our innovative culture values analytics, consumer insights, and applying research to drive business strategy.
We are seeking a driven, insightful Research Analyst to join our Consumer Insights team at our Chicago headquarters. In this role, you will design and execute qualitative and quantitative research studies on product development, brand health, promotional effectiveness, customer segmentation, and more. You will analyze data, identify key insights, and make strategic recommendations to business partners.
Responsibilities
– Develop discussion guides, screeners, surveys, and other instruments for a variety of research projects
– Moderate in-person or online focus groups and interviews
– Perform statistical analysis in Excel, SPSS, and other analytics software
– Synthesize data and prepare reports, dashboards, and presentations of results
– Monitor social media, reviews, and online commentary to gauge consumer perceptions
– Stay current on category and industry trends, new methodologies, and best practices
Requirements
– Bachelor’s degree in market research, statistics, or related field
– 3-5 years experience conducting quantitative and qualitative research
– Expertise with statistical analysis tools like SPSS, SAS, Excel, etc.
– Strong analytical thinking, attention to detail, and problem-solving skills
– Excellent written and verbal communication abilities
– Comfortable collaborating cross-functionally with team members and stakeholders
Preferred Qualifications
– Master’s degree in market research, business, or statistics
– Coding skills in Python, R, SQL
– Experience with machine learning techniques
– Digital research expertise (social media, online communities, etc.)
Benefits
We offer a competitive salary and benefits package including 401(k) matching, healthcare, generous PTO, and more. Our office features an onsite fitness center, cafeteria, and numerous employee resource groups for networking and development.
Conclusion
A well-crafted market research job description provides vital information to help qualified candidates assess their fit for the role and organization. Tailoring the description to highlight the most important requirements and responsibilities allows employers to attract top talent efficiently through LinkedIn. Keeping the language clear, concise, and consistent while optimizing for keywords will lead to more visibility and response from suitable applicants. With a solid job description as a foundation, companies can build strong market research teams to provide consumer insights that will inform smart strategy.