A LinkedIn account list allows you to organize and manage your LinkedIn connections. It enables you to group connections into different lists, making it easier to find and connect with relevant people on LinkedIn. An account list serves several important functions:
Keeping Your Connections Organized
Without account lists, your LinkedIn connections are an unstructured mass of people. This makes it difficult to find the right connections when needed. Account lists allow you to categorize connections based on shared characteristics. For example, you could create lists for connections from previous jobs, college alumni, industry colleagues, recruiting prospects, and more. This organization helps you quickly locate the right connections for your needs.
Targeting Content and Messages
Account lists enable you to target content and messages to specific groups. Instead of broadcasting to all connections, you can share posts, articles, and messages to lists where the content will be most relevant. For example, sharing industry news with colleagues in your profession or job openings with recruiting prospects you want to hire. This allows for more personalized and meaningful engagement.
Managing Communications
Similarly, account lists provide control over incoming communications. You can filter InMail messages to only receive those from certain lists. For example, if actively job searching, you could specify receiving InMail from recruiting prospects but filtering out other lists to avoid unwanted solicitations. You’re able to manage interactions on your terms.
Segmenting Connections
Account lists allow you to apply different privacy settings to different groups of connections. You may want to share certain profile information with professional colleagues that you wouldn’t with personal connections. Account lists let you display selective information to subsets of connections for greater control over privacy.
Collaborating with Team Members
Account lists enable collaboration capabilities. As a LinkedIn Sales Navigator admin, you can create team lists and share them with other team members. This allows your entire team to collectively manage lists of prospects, optimizing sales engagement. Account lists power team selling efforts.
Types of LinkedIn Account Lists
LinkedIn offers different types of account lists to address various needs:
Shared Connections Lists
These lists allow grouping connections with specific shared traits, such as industry, employer, job function, location, school, skills, etc. You can create an unlimited number of shared connection lists.
Private Connections Lists
These are visible only to you. They enable organizing sensitive lists you don’t want others seeing, like job search prospects or networking leads. You can make a shared list private at any time.
Project Lists
These ad hoc lists are for saving groups of profiles when working on a specific project or recruitment goal. Project lists can be discarded when no longer needed.
Tagged Connections
You can tag individual connections to dynamically group them across multiple lists. For example, tagging connections by client, partner, recruiter, etc. Tags then allow filtering and searching connections.
Company Lists
These lists contain followers and employees of companies you want to target. Useful for monitoring brand awareness and recruiting. Only available with LinkedIn Sales Navigator.
Team Lists
These are shared account lists for collaborating with other teammates. Enable sales teams to collectively manage outreach prospects and accounts. Only available with Sales Navigator team plans.
Benefits of LinkedIn Account Lists
Utilizing LinkedIn account lists provides many advantages:
Improves Efficiency
The organization and segmentation provided by lists enables you to work smarter and faster. You can quickly find the right connections, share relevant content, and target communications for your specific needs.
Enhances Personalization
Account lists allow you to tailor interactions and build stronger relationships. You can nurture connections based on common interests and shared traits. Personalized engagement drives results.
Saves Time
Account lists eliminate time wasted broadcasting to irrelevant connections. You can rapidly reach your intended audiences. Saving time allows you to accomplish more on LinkedIn.
Supports Privacy
Lists let you selectively showcase your brand and control what you share with different connections. You can maintain privacy while still effectively networking.
Powers Sales Efforts
For sales professionals, account lists supercharge lead generation and prospecting. Identifying key accounts, decision makers, and influencers fosters sales success.
Enables Team Collaboration
Sales and recruiting teams can jointly manage lists and accounts for greater alignment. Collaboration leads to increased productivity.
Maximizes Opportunities
With organized connections and tailored messaging, you can capitalize on opportunities. Account lists empower you to get the most from your network.
How to Create a LinkedIn Account List
Creating a new account list on LinkedIn is a quick and easy process:
Step 1 – Click “My Network”
In the top LinkedIn toolbar, click the “My Network” tab to view your connections.
Step 2 – Open the Account Lists Menu
In the left sidebar under the connections overview, click “Account lists” to open the account lists menu.
Step 3 – Click the Plus Icon
In the upper right of the account lists menu, click the “+” icon to add a new list.
Step 4 – Name Your List
Type a name for your new account list in the “List name” field. Use a descriptive name.
Step 5 – Set Privacy
Choose between a private or shared list using the toggle switch. Shared lists are visible to connections.
Step 6 – Create List
Click the “Create” button. Your new account list is now ready to add connections.
Step 7 – Add Connections
You can now search for connections and add them to your new list for easy grouping and targeting.
How to Add Connections to a LinkedIn Account List
Populating your new account lists with connections is simple:
Step 1 – Open the List
In the account lists menu, click the list you want to add connections to open it.
Step 2 – Use Search
At the top, use the search bar to find connections to add. Search by name, company, school, etc.
Step 3 – Select Connections
Check the box next to each connection you want to add to the list to select them. You can select multiple.
Step 4 – Click “Add to List”
At the top, click the “Add to list” button to add the selected connections.
Step 5 – Confirm Add
Confirm adding the selected connections to your list. They are now added.
Step 6 – Repeat Process
Repeat the search, select, and add process until you’ve populated your list.
Now your list is ready to help organize, segment, and manage your connections!
How to Share a LinkedIn Account List
Making an account list visible to your connections is easy:
Step 1 – Open the List
In the account lists menu, click the list you want to share to open it.
Step 2 – Click the Settings Icon
In the upper right, click the settings gear icon to access list settings.
Step 3 – Select Privacy Setting
Under privacy, use the toggle switch to select “Shared list” and make the list visible to connections.
Step 4 – Save Settings
At the bottom, click “Save” to apply the shared list setting.
Step 5 – Confirm Sharing
Confirm you want the list shared with your connections.
The list will now be visible to your 1st-degree connections on LinkedIn. You’ve successfully shared your account list!
LinkedIn Account List Limitations
While account lists deliver many benefits, there are some limitations to be aware of:
List Connection Limits
There are caps on the maximum number of connections allowed in account lists:
List Type | Connection Limit |
Shared list | 30,000 |
Private list | 99,999 |
Project list | 99,999 |
Search Filter Limits
Shared lists can only be searched or filtered by a maximum of 5 tags at one time. Private lists have unlimited search capability.
Unable to Merge Lists
There is no ability to merge multiple lists into one master list. Each list must be managed separately.
No Automation Capabilities
Account lists lack automation features for automatically adding connections using rules or filters. You must manually add connections.
List Collaboration Restrictions
The ability to collaborate on lists is limited depending on account type. Free users cannot collaborate.
Understanding these limitations allows you to best leverage account lists while navigating the constraints.
Conclusion
LinkedIn account lists provide powerful organization and segmentation capabilities. They enable you to group connections based on common traits for easier management and communication. Creating tailored lists saves time, enhances personalization, improves privacy, and boosts sales and recruiting efforts. While some restrictions apply, account lists deliver robust functionality for getting the most from your professional network. Utilizing lists helps extract maximum value from your LinkedIn connections.