LinkedIn is the world’s largest professional network with over 810 million members worldwide. While a basic LinkedIn account is free, LinkedIn also offers paid offerings for businesses and enterprises looking to expand their reach and amplify their brand on the platform.
A LinkedIn enterprise account provides businesses and organizations with enhanced tools and services to manage their LinkedIn presence, engage with customers and prospects, post jobs, conduct marketing campaigns and analytics, and more.
Benefits of a LinkedIn Enterprise Account
Here are some of the key benefits that come with a LinkedIn enterprise account:
- Increased brand visibility – Enterprise accounts allow you to showcase your brand and amplify your content to a larger audience on LinkedIn.
- Enhanced company and Showcase pages – Upgrade to customizable company and Showcase pages to highlight your products, services, culture and achievements.
- Sponsored content and sponsored InMail – Pay to promote your content and directly engage your target audience in their LinkedIn inbox.
- Advanced analytics and reporting – Gain insights into your audience and how your content is performing with enterprise analytics.
- Premium job postings – Post and promote open positions to reach qualified candidates.
- Lead and contact management tools – Identify, manage and nurture leads through the sales funnel.
- Advertising opportunities – Run customized ad campaigns to boost brand awareness, generate leads, and increase website traffic.
- Increased brand credibility – Having an enterprise presence signals that your company is established and reputable.
Types of LinkedIn Enterprise Accounts
LinkedIn offers three tiers of enterprise accounts based on the size of the company and their desired level of access to LinkedIn’s premium services.
LinkedIn Talent Solutions
LinkedIn Talent Solutions is designed for corporate HR, recruiting and talent acquisition teams. It provides tools to post jobs, search LinkedIn profiles, and connect with qualified candidates. Main features include:
- Unlimited job postings
- Premium job slots – pin jobs to the top of search results
- LinkedIn Recruiter access
- Candidate insights
- Pipeline and analytics tools
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions focuses on helping brands advertise on LinkedIn, engage their audience, and generate leads. Core features include:
- Sponsored content
- Sponsored InMail
- Text, image and video ads
- Audience targeting options
- Lead generation forms
- Company page analytics
LinkedIn Sales Solutions
LinkedIn Sales Solutions enables direct engagement with prospects and customers through tools like InMail, LeadBuilder forms, and PointDrive presentations. Key features:
- Sending InMails to anyone
- LeadBuilder lead gen forms
- PointDrive sales presentations
- TeamLink collaboration
- Contact management and analytics
Who Needs a LinkedIn Enterprise Account?
Here are the types of businesses and organizations that can benefit the most from upgrading to an enterprise account:
- Large companies – Fortune 500s, enterprises with 1000+ employees
- Mid-size companies – Businesses with 100 – 1000 employees
- Recruitment and staffing agencies
- HR, talent acquisition and people ops teams
- Marketing agencies and consultants
- Sales teams
- Executives and business leaders
- Public relations and communications firms
- Higher education institutions
Essentially, any medium to large organization that wants to establish its brand, reach a professional audience, recruit talent, generate leads, and leverage LinkedIn on an enterprise level is a prime candidate for a LinkedIn enterprise account.
How Much Does a LinkedIn Enterprise Account Cost?
LinkedIn enterprise accounts are paid on a monthly subscription basis. Pricing varies based on which LinkedIn solutions you choose, how many users you need, and added features.
Here is an overview of LinkedIn’s enterprise pricing:
LinkedIn Talent Solutions
- Starter: $995/month
- Business: $4,995/month
- Professional: Custom pricing
LinkedIn Marketing Solutions
- Starter: $550/month
- Business: $3,150/month
- Professional: Custom pricing
LinkedIn Sales Solutions
- Business: $6,100/month
- Professional: Custom pricing
Keep in mind these prices are just a baseline. Actual costs depend on your contractual terms, number of seats (users), and specific product configuration. Many enterprise accounts end up in the 5 to 6-figure range annually.
How to Sign Up for a LinkedIn Enterprise Account
Getting set up with a LinkedIn enterprise account is easy, just follow these steps:
- Visit the LinkedIn Talent, Marketing or Sales Solutions pricing page.
- Select the plan you want and click “Get A Quote.”
- Fill out the short request form with details about your company and needs.
- A LinkedIn sales rep will contact you to discuss your requirements.
- Review contract options and billing details.
- Once approved, you can add users and access LinkedIn enterprise tools.
You’ll work directly with a LinkedIn sales representative to activate your account, get set up with product training, and start leveraging LinkedIn’s enterprise offerings. Consult with your sales rep if you need any guidance determining the right solutions and pricing for your company.
Conclusion
A LinkedIn enterprise account unlocks a vast array of tools and services to take your company’s LinkedIn presence to the next level. With an enterprise account, you can amplify your brand, advertise to your target audience, easily post jobs, generate leads, and gain data insights across LinkedIn.
Medium to large companies especially can benefit from upgrading to manage their LinkedIn activities on an enterprise scale. Prices start in the range of $500 per month but can climb much higher based on your contractual terms and products selected.
Activating your LinkedIn enterprise account is easy – simply reach out to LinkedIn sales online and a representative will guide you through the setup process. Investing in a LinkedIn enterprise presence can pay dividends by increasing your brand visibility, engagement, and reach on the world’s top professional networking platform.