LinkedIn premium is LinkedIn’s paid subscription service that unlocks additional features beyond the free version of LinkedIn. Premium allows you to have more control over your LinkedIn profile, search for candidates, post jobs, and gain insights about who is viewing your profile and content.
What are the different premium subscription options?
There are three main premium subscription options on LinkedIn:
- Premium Career – Focused on job seeking and getting hired
- Premium Business – Focused on recruiting, advertising and gaining business insights
- Premium Sales – Focused on expanding your sales network and finding new leads
The features included depend on the subscription you choose. Here is an overview of what’s included with each:
Premium Career
- See who’s viewed your profile
- Get introduced to recruiters through InMail messages
- Get job search coaching and interview practice
- See how you compare to other applicants
- Access to LinkedIn Learning premium courses
- Salary comparison tool
Premium Business
- Post jobs and reach the entire LinkedIn network
- Get contact info for anyone who views your profile
- See who’s viewed and shared your posts
- Create branded content on LinkedIn
- Access to LinkedIn Learning premium courses
- Discover trends and insights with LinkedIn reports
Premium Sales
- Search across LinkedIn to find your next customers
- See who’s viewed your profile and posts
- Get contact info for anyone who views your profile
- Save leads directly from LinkedIn into your CRM
- Create branded content on LinkedIn
- Access to LinkedIn Learning premium courses
How much does LinkedIn premium cost?
The monthly cost of LinkedIn premium depends on the subscription you choose:
| Subscription | Monthly Cost |
|---|---|
| Premium Career | $29.99/month |
| Premium Business | $59.99/month |
| Premium Sales | $64.99/month |
You can also pay annually for a discounted rate. The annual costs are:
- Premium Career: $239.88/year ($19.99/month)
- Premium Business: $479.88/year ($39.99/month)
- Premium Sales: $519.88/year ($43.32/month)
What are the key benefits of LinkedIn Premium?
Here are some of the main benefits of a LinkedIn Premium subscription:
Enhanced Profile and Networking
- See who’s viewed your profile to focus your networking
- Get introduced to recruiters or sales prospects through InMail
- Expand your reach with up to 30 InMail messages per month
- Customize your LinkedIn URL with your name
Additional Insights
- See how your profile compares to other applicants
- Get salary insights to negotiate better pay
- Gain insights on job applications to improve your chances
- See content your network is engaging with
Enhanced Search
- Advanced search filters and techniques
- Save search alerts to be notified of new prospects
- Search member contact info to reach out directly
Brand Building & Advertising
- Post sponsored content to reach a wider audience
- Advertise jobs to the entire LinkedIn network
- Build your brand with Company Page analytics
What are the key features of LinkedIn Premium?
Here are some of the top features included with LinkedIn Premium:
Profile View Insights
See who’s viewed your profile in the past 90 days so you can focus your networking efforts and prioritize connections. Filter by industry, location and more.
InMail Messages
Reach recruits with unlimited InMail messages that go directly to their inbox. Great for making important first impressions and standing out.
Salary Insights
Unlock salary comparison tools and insights. See the typical salary range for any job and understand your earning potential.
Open Profile Views
See the full profiles of anyone who’s viewed your profile, even if you’re not connected. Easily request to connect or message after viewing their full profile.
Who’s Viewed Your Post Analytics
Gain insights into who has viewed, liked, commented or shared your posts and updates. See what types of content resonate most with your audience.
Advanced Search Filters
Fine-tune your search with filters like years of experience, company size, job function and more. Easily find your ideal candidates or sales prospects.
What are the advantages of the Premium Career subscription?
Some of the key advantages of the Premium Career subscription include:
- Get introduced to recruiters through InMail – Make important connections and get your resume noticed
- Interview preparation and coaching – Get tips and practice to ace your next interview
- See profile visitors and comparisons – Focus your networking and improve your profile
- Take premium LinkedIn Learning courses – Develop new skills to advance your career
- Salary comparison tools – Benchmark and negotiate your earning potential
- Job search tracking – Monitor applications and get insights to improve
The Premium Career plan provides job seekers with additional insights, networking features and professional development opportunities to stand out in the hiring process and land their next role.
What are the advantages of the Premium Business subscription?
Some key advantages of the Premium Business subscription include:
- Post jobs and reach more qualified candidates
- Use advanced search to find ideal candidates
- Send InMail directly to top prospects
- See who’s viewed your Company Page and posts
- Create branded content to engage your audience
- Gain Company Page analytics and insights
- Share insights across your team
The Premium Business plan equips recruiting, HR and marketing professionals with tools to more effectively attract talent, build their brand, advertise positions and gain meaningful analytics.
What are the advantages of the Premium Sales subscription?
Here are some of the notable advantages of the Premium Sales subscription:
- Search across LinkedIn to identify prospects
- Save leads and contacts directly to your CRM
- Reach out to prospects with InMail messages
- See content and profile views to understand engagement
- Create and promote branded content
- Access premium courses for sales training
- Monitor sales opportunities and pipeline
The Premium Sales offering provides sales professionals with the tools to more efficiently identify new prospects, engage with them, close deals and track performance.
What skill assessments are included with LinkedIn Premium?
LinkedIn Premium includes access to over 140 skill assessments across a variety of professional domains including:
- Information Technology – skills like Python, HTML, CSS
- Design – skills like Adobe Illustrator, Photoshop
- Writing – skills in English grammar, copywriting
- Project Management – skills in Agile, Scrum
- Finance – skills in accounting, valuation
- Support – skills in customer service, tech support
These assessments allow you to showcase your proficiency in top skills demanded by employers. You can add verified assessments to your profile and signal your expertise to recruiters and hiring managers.
Top Benefits of Skill Assessments
- Verify your skills in just 10-20 mins
- Earn badges that display your expertise
- Stand out and showcase your abilities
- Discover skills to develop and practice
- Add validated proof points to your profile
What courses are included with LinkedIn Premium?
LinkedIn Premium unlocks access to over 15,000 expert-led courses on LinkedIn Learning. You can develop in-demand business, technology and creative skills with premium courses.
Here are some of the top skills covered:
Business Courses
- Leadership and Management
- Entrepreneurship
- Marketing and Sales
- Accounting and Finance
- Human Resources
- Project Management
- Business Strategy
Technology Courses
- Coding – Python, Java, Web Development
- Data Science – Excel, Tableau, SQL
- Cloud Computing – AWS, Azure
- Cybersecurity
- Software Tools – Salesforce, SAP
Creative Courses
- Graphic Design
- Video Production and Editing
- Writing and Communications
- Photography
- 3D & Animation
With comprehensive courses taught by industry experts, LinkedIn Learning is a valuable professional development asset for any career path.
How does LinkedIn Premium help job seekers?
LinkedIn Premium provides several advantages for job seekers including:
- See who’s viewed your profile – Focus your networking efforts on interested recruiters
- Reach out directly with InMail – Make important connections and get your resume noticed
- Take skill assessments – Verify and showcase your expertise
- Access interview prep resources – Get tips and practice questions to ace interviews
- See profile comparisons – Understand how you stack up against competition
- Get salary insights – Benchmark and negotiate fair pay
- Track application progress – Gain insights to improve your process
With Premium’s insights, networking capabilities and professional development resources, job seekers can showcase their experience, connect with the right people and land more interviews.
How does LinkedIn Premium help recruiters and HR professionals?
Recruiters and HR professionals can benefit from LinkedIn Premium in the following ways:
- Post jobs to reach all of LinkedIn’s audience
- Use advanced search to find more qualified candidates
- Filter by years of experience, location, skills and more
- Send InMail to engage passive candidates
- See who’s viewed and engaged with your posts
- Create employer branded content
- Gain insights with Company Page analytics
With its talent sourcing tools, extended reach and analytics, Premium enables recruiters to tap into LinkedIn’s network, attract candidates more efficiently and build their employer brand.
How does LinkedIn Premium help sales professionals?
Premium offers several advantages for sales professionals:
- Search across LinkedIn to identify new prospects
- Save leads and contacts seamlessly to your CRM
- Engage prospects with customized InMail
- See content views and engagement analytics
- Create and promote branded content
- Take sales skills courses to sharpen abilities
- Monitor deal progress and pipeline
With its lead generation capabilities, sales tools and analytics, Premium enables salespeople to efficiently expand their network, land new deals and track performance.
What are some LinkedIn Premium alternatives?
Some alternatives to LinkedIn Premium include:
- Free LinkedIn account – The free version still provides basic profile, posting, and networking capabilities.
- GitHub Jobs – GitHub’s job board has tech-focused listings and is free to use.
- Indeed – Indeed is a large job search engine with millions of listings.
- Untapt – Untapt helps match professionals with recruiters based on skills tests.
- Hunter.io – Sales prospecting tool to find professional contact info.
- Owl.co – Chrome extension that shows LinkedIn profiles and news on websites.
While these alternatives provide some helpful features, none match the combination of networking, insights and services LinkedIn Premium offers.
Conclusion
LinkedIn Premium unlocks a host of additional capabilities beyond the free version. With three options tailored to different professional needs, Premium provides enhanced networking, insights, branding and learning opportunities.
Key features like seeing who’s viewed your profile, sending InMail messages and gaining analytics help professionals showcase their skills, make meaningful connections and advance their careers or business objectives. While a free account provides basic functionality, Premium’s tools take your LinkedIn presence to the next level.
