LinkedIn Business Plus is a paid subscription plan offered by LinkedIn to help businesses and professionals get more out of the platform. It provides additional features beyond the free LinkedIn account to help businesses expand their reach, engage with prospects, and hire talent.
What do you get with LinkedIn Business Plus?
Some of the key features included with a LinkedIn Business Plus subscription are:
Expanded search filters
Business Plus members can search LinkedIn with additional filters like location, company size, job function, industry, years of experience and more. This makes it easier to find and connect with relevant prospects and talent.
InMail messages
You get 25 InMail messages per month. InMail lets you directly contact anyone on LinkedIn, even if you’re not connected. This helps you reach top talent and decision-makers who might be hard to connect with otherwise.
Company and showcase pages
Create a company page to increase brand visibility and attract followers. The showcase page option lets you highlight your products, services, content, jobs and more.
Lead generation forms
Add lead gen forms to your Company and Showcase pages. Site visitors can request demos, sign up for newsletters, download content and more.
Expanded analytics
See who’s viewed your profile, get visitor demographics for Company Pages and Showcase Pages, and view content analytics. These insights help you optimize your LinkedIn marketing.
Talent recruitment tools
Post jobs, search LinkedIn profiles from anywhere using Recruiter Lite, and get recommendations for candidates based on role, location and skills.
15 advertising credits per month
Run Sponsored Content and Sponsored InMail campaigns to reach more of your target audience on LinkedIn. Advertise jobs to attract candidates.
What are the benefits of LinkedIn Business Plus?
Upgrading to Business Plus provides several advantages:
Increase brand awareness
With Company Pages, Showcase Pages, and the ability to run ads, LinkedIn Business Plus makes it easier to get your brand and content in front of more targeted professionals in your industry.
Generate more leads
Lead gen forms on your Pages, targeted advertising, and the ability to directly message prospects with InMail gives you more touchpoints to connect with potential customers.
Find and hire top talent faster
Business Plus includes tools to post jobs, search profiles, and surface recommended candidates so you can build an all-star team.
Get insights to improve your strategy
The expanded analytics and reporting provide data to optimize your LinkedIn activities and maximize your investment.
Reach decision makers
InMail messages let you directly contact influencers and executives that might be unreachable otherwise.
How much does LinkedIn Business Plus cost?
LinkedIn Business Plus offers two payment options:
Monthly subscription
The monthly plan costs $34.99 per month when billed monthly.
Annual subscription
The annual plan costs $399.99 per year when billed annually (equal to $33.33 per month).
The annual plan offers cost savings compared to paying month-to-month. LinkedIn occasionally offers discounted rates for annual subscriptions.
Both plans include the same features. You can switch between monthly and annually billing at any time.
Here is a comparison of the LinkedIn Business Plus pricing:
Plan | Price (Billed Monthly) | Price (Billed Annually) |
---|---|---|
Monthly Subscription | $34.99 per month | N/A |
Annual Subscription | N/A | $399.99 per year ($33.33 per month) |
Is LinkedIn Business Plus worth it?
For most professionals and businesses actively using LinkedIn, the paid Business Plus features are well worth the investment.
The additional search filters alone can justify the cost by helping you quickly drill down to find your ideal prospects and candidates. InMail messages also provide tremendous value by letting you directly contact people you couldn’t otherwise message.
Being able to create Company Pages and Showcases Pages helps establish your brand on LinkedIn as an authority. And the advertising credits give you budget to promote content and job listings.
While the free LinkedIn account provides basic access, upgrading to Business Plus gives you the elevated tools and visibility needed to fully leverage LinkedIn for your business needs.
The Business Plus analytics also provide unique insights to see what’s working and optimize your efforts. The ability to post jobs and proactively engage talent can significantly reduce hiring costs and time.
For serious business use of LinkedIn, the Business Plus features and capabilities easily justify the reasonable monthly or annual fee. When you compare it to other lead generation, brand building, and talent sourcing options, it’s very competitively priced.
Who should get LinkedIn Business Plus?
Here are some of the professionals and businesses that can benefit most from a LinkedIn Business Plus subscription:
Recruiters and talent acquisition specialists
The recruiting tools make it much easier and faster to source quality candidates.
Marketing and sales professionals
Business Plus provides additional touchpoints to generate leads, close deals, and build your brand through content marketing.
Executives and leaders
Thought leaders and executives can leverage Business Plus to expand their professional brand and network.
Entrepreneurs and small business owners
Business Plus helps entrepreneurs market their company, connect with prospects, and hire team members.
Consultants, coaches, and agencies
Freelancers and agency professionals can use Business Plus to connect with more high-value clients.
Anyone who actively uses LinkedIn for business
If you invest significant time engaging on LinkedIn for any business purpose, Business Plus is likely worth the investment.
Key takeaways about LinkedIn Business Plus
Here are some of the main points to understand about LinkedIn Business Plus:
- It’s LinkedIn’s paid subscription plan for professionals and businesses to get more value from the platform.
- Key features include InMail, Company & Showcase Pages, recruitment tools, advertising credits, expanded analytics, and premium search filters.
- Business Plus costs $34.99/month billed monthly or $399.99/year billed annually.
- The subscription is worth it for most serious business uses of LinkedIn.
- It’s designed to help you generate more leads, hire better talent, build brand awareness, and optimize your efforts.
Conclusion
LinkedIn Business Plus provides a wide range of features and capabilities to get substantially more value out of LinkedIn for business use cases. For professionals and companies actively using LinkedIn to reach prospects, market their services, recruit talent, and establish thought leadership, the Business Plus subscription offers an excellent return on investment. It removes limitations of the free tools to help you achieve your business goals more efficiently and effectively.