LinkedIn integration allows you to connect your website or app to LinkedIn to enable new features and expand your reach. There are a few main ways to integrate with LinkedIn:
Sign in with LinkedIn
Add LinkedIn Login to your site to allow visitors to sign in quickly using their LinkedIn account. This can help reduce friction during sign up and allow you to access their LinkedIn profile data with permission.
Share content on LinkedIn
Install LinkedIn’s share button plugin to let visitors easily share your content to their LinkedIn feed. This can help increase traffic and engagement.
Show LinkedIn profiles
Display LinkedIn member profiles on your site using LinkedIn’s profile widgets. This lets you showcase team members, advisors, or featured customers with rich profile data.
Ads and audience targeting
Use LinkedIn pixel and ads platform to target ads to LinkedIn audiences on LinkedIn and other sites. You can also retarget people who have visited your site.
Analyze visitor data
See real-time data on the LinkedIn members visiting your site including their job role, industry, location, and company info. This can help you understand your audience better.
Why integrate with LinkedIn?
There are a few key benefits to integrating your platform with LinkedIn:
- Reach LinkedIn’s 700+ million members
- Tap into professional identity and connections
- Leverage LinkedIn’s data and targeting
- Increase brand visibility and trust
- Drive more traffic to your site
- Boost conversions and sales
How to add LinkedIn Login
Adding LinkedIn Login involves these key steps:
- Obtain API credentials from LinkedIn Developer Portal
- Add LinkedIn Login SDK to your app or codebase
- Initialize LinkedIn Login and create login button
- When user clicks, LinkedIn popup prompts them to sign in
- Your app requests access token from LinkedIn
- Use token to call LinkedIn APIs and get user data
Some key benefits of LinkedIn Login include simplifying signup, reducing friction, and gaining access to member data like name, picture, email, connections, company, interests, skills, and more.
How to add LinkedIn sharing
To enable sharing content to LinkedIn, install the LinkedIn share plugin:
- Get LinkedIn developer credentials
- Choose plugin and customize button style
- Install JS snippet on pages with share buttons
- User clicks button to open LinkedIn share popup
- Popup lets user share page URL or customized content
Adding LinkedIn sharing can increase engagement and drive more referral traffic. You can customize the shared content with images, text, hashtags, and more.
How to display LinkedIn profiles
To showcase LinkedIn profiles of your team, customers, or partners:
- Get LinkedIn developer credentials
- Install profile widget JS snippet
- Pass LinkedIn member ID to widget code
- Widget renders interactive mini-profile
- Visitors can click to view full profile
LinkedIn profiles add credibility and trust to your site. Visitors can see background on the people associated with your brand.
LinkedIn Ads platform
LinkedIn’s powerful advertising options include:
- Sponsored Content – Feed ads
- Sponsored InMail – Direct messages
- Text Ads – Sidebar and banner ads
- Dynamic Ads – Product/service targeting
- Audience targeting by job role, industry, skills, etc
- Website retargeting with LinkedIn pixel
With precise B2B targeting and LinkedIn pixel integration, you can optimize your ad spend and reach the right audiences across LinkedIn and third-party sites.
Analyzing website visitors
By integrating site analytics with LinkedIn, you can:
- See visitor job titles, companies, and industries
- Understand website visitor demographics
- Personalize content and offers based on profile data
- Identify high-value prospects for sales follow-up
Visitor analytics help you optimize pages and campaigns for your target audiences.
Use cases and examples
Here are some examples of companies using LinkedIn integrations:
- Adobe – Share content and Sponsored Content ads
- Oracle – Team profiles, visitor demographics
- Salesforce – LinkedIn Login, targeted ads
- Dell – Product ads, website visitor data
- Sap – Thought leadership content sharing
Key advantages of integration
Advantage | Description |
---|---|
Expanded reach | Gain access to 700+ million LinkedIn members |
Targeting capabilities | Precisely target audiences by job role, industry, skills |
Trust and credibility | Professional profiles add credibility and trust |
Increased engagement | Easy sharing drives more likes, comments, clicks |
Visitor insights | Analytics provide profile data on website visitors |
Potential challenges
Some potential hurdles with LinkedIn integration include:
- Getting buy-in from stakeholders on value
- Availability of developer resources
- Limited visibility on analytics dashboards
- Need to comply with LinkedIn policies
- Measuring concrete ROI of opportunities gained
However, the benefits often outweigh these challenges. Having executive support helps ensure resources are allocated.
Conclusion
Integrating with LinkedIn can open up significant opportunities through larger reach, precise targeting, increased engagement, and data-driven insights. Key technical components include LinkedIn Login, share plugins, widgets, ads, and analytics. With the right strategic approach, LinkedIn integration can take your marketing and business development to the next level.
Summary
- LinkedIn integration enables sign in, sharing, ads, and analytics
- Provides access to 700M+ members with professional data
- Increases brand visibility, website traffic, and conversions
- Requires obtaining LinkedIn credentials and adding code snippets
- Delivers visitor insights based on LinkedIn profile data
- Expands reach and engagement through viral sharing
- Enables precise ad targeting by job role, industry, and interests