The LinkedIn Page ID is a unique identifier assigned to every public LinkedIn page. It consists of a series of numbers that can be found in the URL of a LinkedIn page. Understanding and using LinkedIn Page IDs can be beneficial for a variety of reasons.
What is the LinkedIn Page ID used for?
The main uses of the LinkedIn Page ID are:
- Identifying specific LinkedIn pages
- Tracking conversions and interactions
- Building targeted audiences
- Automating processes and integrations
Having the unique Page ID makes it possible to connect other platforms and tools to LinkedIn pages for analytics, advertising, customer relationship management, and more.
Where to find the LinkedIn Page ID
The LinkedIn Page ID can be found in two places:
- The URL of the LinkedIn page
- The public page analytics
Page URL
The easiest way to find a LinkedIn Page ID is to look at the URL of the page. For example:
https://www.linkedin.com/company/exampleco/about/1234567/
The series of numbers at the end of the URL is the Page ID. This ID will be unique for every public LinkedIn page.
Page Analytics
You can also find the Page ID in the public page analytics. To view page analytics:
- Go to your LinkedIn page
- Click on the ‘Analytics’ tab
- Click on ‘Public Page’ on the left sidebar
- The Page ID will be displayed at the top
How to use the LinkedIn Page ID
Now that you know how to find the LinkedIn Page ID, here are some of the main ways it can be used:
Tracking Conversions
By adding the Page ID to landing page URLs, you can track conversions and interactions from LinkedIn ads and posts back to your page. This helps measure the effectiveness of LinkedIn campaigns.
Building Audiences
The Page ID can be used in LinkedIn Campaign Manager to target people who have engaged with your LinkedIn page. This lets you remarket to interested audiences.
Integrations
Services like analytics tools, CRM software, marketing automation platforms, etc. can use the Page ID to connect LinkedIn page data to these other systems.
Automation
The Page ID allows automating posting to LinkedIn pages through social media management tools like Buffer and Hootsuite.
LinkedIn Page ID Best Practices
Here are some best practices for working with LinkedIn Page IDs:
- Always use the full Page ID, not a partial value
- Check that you have the right Page ID for the right page
- Store Page IDs securely – treat them like passwords
- If ownership of a page changes, the Page ID will remain the same
- Use Page IDs instead of custom URLs when possible for accuracy
- Double check that any tool or platform integrating with LinkedIn uses the right Page ID
How is the LinkedIn Page ID different from the Company ID?
LinkedIn has two types of IDs:
- Page ID – Assigned to individual public pages
- Company ID – Assigned to full company presences on LinkedIn
While a Company ID encompasses the entire company on LinkedIn, a Page ID is tied to a specific public page for that brand. For example, a company may have different Page IDs for their Careers, Products, Company Culture pages, etc. under one Company ID.
Can you change or edit the LinkedIn Page ID?
No, the LinkedIn Page ID cannot be changed or edited once assigned to a page. It remains static for that specific page. Even if the page name or URL changes, the underlying Page ID will stay the same.
If you do need to migrate to a new Page ID, you would have to create a brand new page on LinkedIn. However, this means starting over with followers, content, and engagement. So most brands retain their original Page IDs when possible.
Should I include the LinkedIn Page ID on my website?
Displaying your LinkedIn Page ID on your website is not necessary in most cases. The main benefit is if you want site visitors to easily find and connect with your LinkedIn page.
However, for tracking and automation purposes, it’s better to implement the Page ID behind the scenes. For example, adding it to landing page URLs or using it in analytics integrations.
Conclusion
The LinkedIn Page ID is a unique numeric identifier that can be invaluable for marketers and businesses leveraging LinkedIn. By understanding what the Page ID is used for, how to find it, and best practices for utilizing it, brands can more effectively track, target, and analyze their LinkedIn presence.
The Page ID enables connecting a LinkedIn page to other tools and platforms for automation and insights. It allows delivering more relevant content to the right audiences on LinkedIn. While not visible to site visitors, integrating the Page ID into your marketing stack unlocks more value from your LinkedIn pages.
So locate the Page ID for your important LinkedIn Company and Showcase pages. Look for ways to incorporate it into your analytics, advertising, CMS, CRM, and social media management systems. With this simple unique identifier, the possibilities are endless for better leveraging LinkedIn to reach customers and achieve business goals.
Frequently Asked Questions
What format is the LinkedIn Page ID in?
The LinkedIn Page ID is a series of up to 19 digits. For example: 1234567
Can I have multiple Page IDs for one company?
Yes, each public page on LinkedIn will be assigned a unique Page ID. A single company could have multiple pages and Page IDs.
What if I can’t find the Page ID on my page?
If you do not see the Page ID in the URL or page analytics, your page may not be public. Ensure the page visibility is set to public in order to view the ID.
What happens if I delete my LinkedIn page?
If you delete your LinkedIn page, that Page ID will no longer be associated with an active page. LinkedIn Pages IDs are not reused if pages are deleted.
Can I transfer a LinkedIn Page ID to someone else?
No, LinkedIn Page IDs cannot be directly transferred between accounts or pages. The ID always stays associated with the original page.
| Page Type | Example ID | Length |
|---|---|---|
| Company Page ID | 1234567 | Up to 19 digits |
| Showcase Page ID | 7890123 | Up to 19 digits |
This table summarizes key facts about LinkedIn Page ID formats:
- Appears as up to a 19 digit number
- Both Company and Showcase pages have ID formats
- Length can vary, but the ID will never exceed 19 digits
So a Company or Showcase page may have an ID that is 9 digits, 12 digits, 15 digits, etc. But LinkedIn’s system supports Page IDs of up to 19 digit length.
How often does the LinkedIn Page ID change?
The LinkedIn Page ID does not change over the lifetime of a page. It is assigned when the page is created and remains the static identifier for that specific page. Even if the page name or URL changes, the underlying ID stays the same.
Can I hide or remove the Page ID from the public view?
There is no way to hide or remove the Page ID that appears in the public page analytics. This is always visible to anyone visiting your LinkedIn page. However, you can choose not to display the ID in your page URL or on your website if desired.
Using LinkedIn Page IDs for Tracking Conversions
Here are some tips for using LinkedIn Page IDs to track conversions from your LinkedIn presence:
Add the Page ID to Landing Page URLs
When promoting your LinkedIn page, direct traffic to a landing page URL that includes the Page ID parameter. For example:
www.company.com/linkedin?pageid=1234567
Connect to Analytics Platforms
In your analytics platform, create a goal associated with the Page ID landing page above. This allows tracking conversions specific to your LinkedIn traffic.
Integrate with LinkedIn Insights Tag
Using the LinkedIn Insights Tag allows access to more in-depth LinkedIn campaign analytics when paired with the Page ID.
Compare Performance
Analyze the conversion rates, cost per conversion, and return on ad spend for your LinkedIn campaigns that include the Page ID vs. those that don’t.
Refine Targeting
See which LinkedIn audiences and campaign types drive the most conversions. Refocus your spend on the highest performing segments.
| Campaign Name | Page ID Used? | Conversion Rate |
|---|---|---|
| LinkedIn Sponsored Content | No | 1.5% |
| LinkedIn Sponsored Content | Yes | 2.8% |
This table shows a hypothetical example of how using Page IDs can almost double your conversion rate from LinkedIn campaigns. Tracking conversions is vital for measuring ROI.
Leveraging LinkedIn Page IDs for Audience Targeting
Here are some ways to use LinkedIn Page IDs for improved audience targeting and segmentation:
Target Page Engagers
Within Campaign Manager, you can target audiences who have engaged with specific LinkedIn Page IDs. This allows remarketing to people who have already shown interest.
Create Custom Segments
Combine the Page ID engage audience with other targeting dimensions like job title, industry, age, etc. to refine your audience.
Develop Lookalike Audiences
Use the Page engagers as a source audience for LinkedIn to generate lookalike audiencesprospects similar to your existing customers.
Suppress Existing Followers
Exclude people who already follow your LinkedIn page (based on Page ID) from ad campaigns to avoid over-targeting.
Test New Follower Acquisition
Try campaigns purely targeted to new audiences who haven’t engaged with your page yet for follower growth.
| Audience Targeting Approach | Page Followers Acquired |
|---|---|
| No Page ID Targeting | 534 |
| Targeting Page Engagers | 1,867 |
Targeting existing engagers with a LinkedIn Page ID leads to significantly more new followers in this example data.
Automating LinkedIn with Page IDs
Here are some automation and integration capabilities unlocked by the LinkedIn Page ID:
Automated Posting
Tools like Buffer allow automated posting to LinkedIn pages using the Page ID instead of usernames and passwords.
Social Media Management
Systems like Hootsuite can schedule and publish content across multiple LinkedIn pages in bulk using Page IDs.
CRM Integrations
Customer relationship management platforms can ingest LinkedIn page follower data and engagement tracking using Page IDs.
Marketing Automation
Segment LinkedIn leads and contacts by their page interactions for automated nurture sequences based on the Page ID.
Ad Performance Monitoring
Pull in LinkedIn cost, impression, click, and conversion data by Page ID for each paid ad campaign.
| Integration Type | Value Added |
|---|---|
| Social Publishing | Automated posting at scale |
| CRM | LinkedIn data in customer profiles |
| Ad Analytics | Campaign performance tracking |
This overview shows some of the capabilities unlocked by integrating with LinkedIn Page IDs.
LinkedIn Page ID Mistakes to Avoid
While LinkedIn Page IDs provide some great opportunities, there are also some potential pitfalls:
Using Partial Page IDs
Always use the full Page ID string. Partial IDs may be misread.
Mismatched Pages and IDs
Double check you assign the right Page ID to the right LinkedIn page across all tracked links and integrations.
Exposing Page IDs Publicly
Don’t display Page IDs openly on your site or publish them where they may be misused.
Not Updating New Pages
If you set up a new LinkedIn page, be sure to get the new Page ID and update your links and platforms.
Reusing Old Page IDs
If you delete a LinkedIn page, retire its Page ID. Don’t try to reuse IDs across new pages.
FAQs
How do I find the Page ID on mobile?
On mobile, open the LinkedIn app and go to your page. Tap the “More” icon and choose “View Page Analytics”. This will display the Page ID.
Can I change my old LinkedIn vanity URL to include the Page ID?
Unfortunately no, you cannot alter an existing vanity URL on LinkedIn. You would need to create a brand new page/URL to use a format with the Page ID.
What are some other examples of how brands use LinkedIn Page IDs?
Page IDs allow tracking LinkedIn messaging button clicks, integrating employee advocacy software, analyzing audience demographics, and more advanced implementations.
Is there a limit to how many Page IDs a company can have?
No, there is no limit to the number of Showcase and Company pages and associated Page IDs a company can have on LinkedIn.
How often do Page IDs change or get recycled?
LinkedIn Page IDs are permanent identifiers that do not change or get reused. They persist as unique IDs for the lifetime of a given page.
