Outreach io is a sales engagement platform designed to help sales teams automate and streamline their outreach and communication processes. The platform aims to increase sales productivity and efficiency by centralizing all prospect interactions and providing AI-powered automation and insights.
What problems does Outreach io solve?
Outreach io aims to solve several key challenges faced by sales teams today:
- Inefficient outreach – Manual outreach through email and phone is time consuming and scales poorly. Outreach io automates repetitive outreach tasks like email follow-ups and cadence sending.
- Disconnected tools and data – Sales teams often use disparate tools for email, calling, social media and CRM. Outreach io centralizes all prospect interactions and data in one platform.
- Lack of visibility – With interactions spread across inboxes and CRMs, sales managers lack clarity into rep productivity and engagement levels. Outreach io provides visibility through activity tracking, engagement analytics and performance benchmarks.
- No personalization – Copy-pasted templates and spammy outreach frustrate prospects and damage brand reputation. Outreach io enables personalized and relevant outreach at scale.
In summary, Outreach io aims to increase sales efficiency, productivity and effectiveness through workflow automation, data centralization and intelligent insights.
What are the key capabilities and features?
Outreach io includes a robust set of features and capabilities to support sales engagement:
Sequence-based Engagement
Outreach io allows creating timed engagement sequences with varying actions like emails, calls, text messages, LinkedIn connections and more. These sequences can be triggered automatically or run manually.
Email and Calling
The platform offers native email and VOIP calling capabilities from within Outreach io. Sales reps can send emails, set reminders for calls and log call outcomes.
Prospecting and Data Enrichment
Outreach io allows importing prospect lists from a CRM and supplements data through its own prospecting and enrichment capabilities.
Templates and Content
The platform provides templates and easy drag-and-drop content creation capabilities to quickly create emails, landing pages and other collateral.
Activity Capture
All prospect interactions happening over email, phone and social channels are automatically tracked and logged in Outreach io for visibility.
Sales Analytics
Outreach io provides sales analytics on key metrics like prospect engagement, rep performance, call outcomes and more to optimize workflows.
AI Capabilities
The platform applies AI in activity capture, data enrichment, sequence timing optimization, sentiment analysis and smart compose to increase relevance.
Integrations
Outreach io integrates with popular sales and marketing applications through its API and app directory. This includes CRM, calendar, email, dialer and content apps.
Mobile App
The Outreach io mobile app enables sales reps to manage sequences, send messages and log interactions on-the-go.
What are the main benefits of using Outreach io?
The key benefits of using Outreach io for sales engagement include:
- Increased efficiency – Automation of repetitive tasks frees up sales reps to focus on selling
- More productivity – Enables reps to manage more prospects and outreach efficiently
- Better data – Centralizes all prospect data and interactions in one platform
- Greater visibility – Provides actionable insights into prospect engagement and rep performance
- Improved collaboration – Sales and marketing teams can align better on accounts and messaging
- Higher relevance – AI-powered personalization increases prospect response rates
- Faster ramp time – Onboarding and rep productivity is accelerated
- Consistent execution – Engagement sequences ensure consistent and persistent outreach
By leveraging these benefits, sales teams using Outreach io are able to drive more conversions and revenue from their prospect outreach.
What types of businesses use Outreach io?
Outreach io is used by sales teams across industries and company sizes, including:
Software and SaaS
A key target segment for Outreach io given high outreach volumes and need for efficiency at software/SaaS companies selling to businesses.
Business Services
Professional services, marketing agencies, consulting firms, etc. leverage Outreach io to better manage prospect communications.
E-Commerce and Retail
Retailers and e-commerce companies use the platform to qualify B2B leads and drive account-based sales.
Financial Services
Banks, fintechs, investment firms and insurance vendors use it to engage high-value accounts and prospects.
Tech Hardware
Hardware manufacturers streamline outbound sales processes for channel partners and end-customers.
Healthcare
Pharma companies, medical device vendors and healthcare corporates conduct high-touch outreach to doctors and hospitals.
All Company Sizes
Outreach io is used by companies ranging from pre-revenue startups to large enterprises with 1000+ reps.
How does Outreach io integrate with other systems?
Outreach io integrates with various sales and marketing systems through its APIs and integrations directory. Some key integrations include:
CRM Systems
Outreach io integrates with CRM platforms like Salesforce, Microsoft Dynamics, HubSpot CRM, Pipedrive, Zoho CRM and more. This allows syncing data like accounts, contacts and opportunities between Outreach io and the CRM.
Email Providers
It integrates with email platforms such as Gmail, Outlook, Office 365 and SMTP providers to enable sending and tracking emails within Outreach io.
Phone Systems
VoIP integrations with systems like Zoom, RingCentral and Dialpad enable calling capabilities and call logging from within the app.
Calendar Apps
Calendar platforms like Office 365, Google Calendar, iCal and Outlook allow two-way syncing of events and meetings between calendars and Outreach io.
Chat Tools
Live chat apps like Drift, Intercom and Zendesk Chat let reps conduct chats with prospects from within Outreach io.
Marketing Automation
Integrations with marketing automation tools like Pardot, Marketo and Eloqua help sales and marketing better align.
Content Apps
Systems like DocuSign, PandaDoc and Adobe Sign are used to generate proposals, quotes and contracts.
How much does Outreach io cost?
Outreach io uses a subscription-based pricing model based on the number of users on the platform. Volume discounts are provided for larger numbers of seats. Some key details on Outreach io pricing:
- Starts at $90 per user per month for teams of 2 to 9 users
- Volume discounts provided at 10+ seats
- Minimum $1,000 per month spend for new customers
- Annual contracts required for discounted rates
- Premium packages also available with added features
- Custom enterprise pricing for large deployments
Apart from number of users, pricing is also determined by factors like:-
- Number of contacts and accounts
- Email and calling credits
- Amount of data storage
- Level of onboarding and support
Outreach io also provides expert services and add-ons for an additional fee to assist with advanced use cases and configurations.
Conclusion
In summary, Outreach io is a comprehensive sales engagement platform designed to increase rep productivity, efficiency and effectiveness. By automating repetitive tasks, centralizing data and providing actionable insights, it enables sales teams to have more productive conversations with prospects and customers. While pricing starts at $90 per user per month, the cost can vary significantly based on usage and functionality requirements. The platform continues to grow in popularity given its ability to drive more pipeline and revenue relative to traditional outbound sales processes.
