LinkedIn Premium Business is a paid subscription plan offered by LinkedIn that provides additional features and benefits for business and sales professionals. It allows you to find and connect with your ideal customers, build your professional brand, and grow your business on LinkedIn. Some of the key benefits of LinkedIn Premium Business include:
Messaging and InMail
With Premium Business, you get access to InMail messages that let you directly contact anyone on LinkedIn, even if you’re not connected. This helps you reach key decision makers and prospects. You also get unlimited messages so you can build relationships and have conversations at scale.
Search
Premium Business unlocks LinkedIn’s advanced search filters and preferences so you can precisely target your ideal customers based on industry, job role, geography, company size, and more. You can save these searches and get alerts when new prospects meet your criteria.
Profile Badges
Display badges on your profile to showcase credentials, certifications, and awards. This builds credibility and trust with visitors.
Who’s Viewed Your Profile
See insights into who’s viewed your profile so you can focus your efforts on qualified prospects that are already engaged.
Lead Recommendations
LinkedIn recommends relevant leads for you to consider based on your searches, content views, profile visits, and other engagement.
Customized Targeting
Target your ads and content to a highly specific audience using criteria like job title, skills, groups, and interests. This increases relevance.
Sponsored Content
Publish branded articles and posts and promote them to your target audience to build awareness and influence.
Learning Hub
Access an extensive library of courses, videos, and resources to boost your sales skills.
What are the requirements for LinkedIn Premium Business?
Here are the key requirements to sign up for a LinkedIn Premium Business subscription:
User Account
You need a LinkedIn user account in order to purchase a Premium Business subscription. If you don’t already have a LinkedIn profile, you will have to sign up for one first before subscribing.
Business Profile
To access Premium Business features, your LinkedIn account needs to have a business profile set up, not a personal profile. You can convert a personal profile to a business profile easily in the account settings.
Payment Method
LinkedIn Premium Business is a paid subscription, so you need a valid credit card or PayPal account to pay the monthly or annual fee. LinkedIn accepts all major credit cards.
Active Status
Your LinkedIn user account must be in active status, meaning it’s set up completely and not restricted in any way. Suspended or restricted accounts cannot purchase premium subscriptions.
How much does LinkedIn Premium Business cost?
LinkedIn Premium Business offers monthly and annual subscription options. Here are the current pricing tiers:
Subscription Term | Price per Month |
---|---|
Monthly | $79.99 |
Annually | $59.99 ($719.88 per year) |
The annual plan offers a discounted rate when paid upfront for the full year. LinkedIn occasionally offers promotional discounts too.
Some key things to note regarding pricing:
– Prices are in US dollars (USD)
– Volume discounts may be available for multiple seats
– Nonprofits and educational institutions may qualify for discounts
– Customers in some countries pay slightly higher rates due to taxes
Overall, Premium Business offers robust features and capabilities for sales and recruiting for a very competitive monthly price.
What are the key features of LinkedIn Premium Business?
Here is an overview of the core Premium Business features:
InMail Messages
– Send unlimited direct messages to anyone on LinkedIn, regardless of whether they’re in your network. Great for outreach.
Search
– Use all advanced Boolean search operators.
– Filter by job title, company, location, industry, skills, and more.
– Save up to 25 advanced searches.
– Get alerts when new prospects matching your searches appear.
Profile
– Display up to 15 badges showcasing credentials and awards.
– See full profiles of your 3rd-degree connections.
– Get insights into who’s viewed your profile.
Targeting
– Target ads and content to specific audience segments based on attributes like industry, job role, skills, and interests.
Insights
– See visualizations showing how people interact with your profile and content.
– Discover companies searching for talent like yours.
Learning
– Access over 16,000 business-focused online courses and videos.
– Get personalized course recommendations.
Business Apps
– Integrate premium tools like Sales Navigator, PointDrive, and LinkedIn Events.
What are the key benefits of LinkedIn Premium Business?
There are many advantages to upgrading to a Premium Business subscription. The main benefits include:
FINDING YOUR IDEAL CUSTOMERS
Premium unlocks LinkedIn’s robust targeting and search tools to help you quickly discover and connect with your ideal prospects and buyers. You can target outreach extremely precisely.
BUILDING RELATIONSHIPS
Messaging and InMail give you the tools to directly contact prospects and nurture relationships over time, critical for sales success.
ACCELERATING SALES
Premium Business makes the entire sales cycle on LinkedIn more efficient – from finding leads to contacting them and qualifying. This ultimately leads to more closed deals.
STRENGTHENING YOUR BRAND
Profile badges, content targeting, and audience insights help you build credibility and authority with your niche.
GAINING COMPETITIVE INSIGHTS
Premium tools provide intelligence into your competitors’ strategies and the talent landscape so you can refine your own approach.
ENHANCING SKILLS
With access to LinkedIn Learning, you and your team can level up your business skills like selling, marketing, recruiting, and more.
Overall, Premium Business gives sales and marketing professionals a substantial edge when leveraging LinkedIn for lead gen, branding, and talent recruiting.
What types of businesses or professionals benefit most from LinkedIn Premium?
Here are some of the business and individual profiles who get the most value from upgrading to Premium:
B2B Companies
With the laser focus on professionals, LinkedIn is ideal for B2B lead generation, outreach, and brand-building. Premium amplifies this.
Recruiters & Staffing Firms
Premium makes sourcing and connecting with candidates much more efficient and effective.
Consultants
Whether independent or at firms, consultants thrive on LinkedIn for thought leadership and lead gen, both enhanced by Premium.
Sales Professionals
Premium tools help sales reps hit targets by sourcing more prospects and closing more deals.
Executives & Thought Leaders
Premium helps build professional brands and share content with precisely the right audiences.
Entrepreneurs & Small Business Owners
For go-getting business owners, Premium helps craft messaging and connect with customers.
Essentially, Premium Business creates the most value for professionals focused on sales, marketing, recruiting, and brand-building on LinkedIn.
Is LinkedIn Premium Business worth it for sales professionals?
For sales professionals who actively use LinkedIn for lead generation, prospecting, and relationship-building, the Premium Business subscription is well worth the investment. Here’s why:
More Relevant Leads
Premium unlocks the targeting tools to pinpoint ideal prospects for outreach and follow up. No more wasting time on cold outreach to irrelevant prospects.
Faster Lead Response
InMail messages have very high response rates because they allow you to directly contact prospects in a personalized way.
Higher Close Rates
When you’re able to more efficiently find, qualify, engage, and close leads, your overall deal close rates benefit.
Larger Deal Sizes
Premium enables you to zero in on high-value accounts and buyers, resulting in larger deal sizes on average.
Improved Productivity
Robust targeting and messaging capabilities let you do more outreach and have more sales conversations in less time.
Competitive Edge
Premium sales tools give you an advantage over reps not using the premium features for prospecting.
For serious salespeople on LinkedIn, Premium Business is one of the most cost-effective investments you can make to boost your performance and income. The subscription often pays for itself many times over.
Is LinkedIn Premium Business worth it for recruiters and hiring managers?
For recruiters and talent acquisition specialists who tap into LinkedIn for sourcing and engaging candidates, Premium Business can also turbocharge results. Key benefits include:
Unlimited Searches
You can save and track as many targeted candidate searches as you need to source for all your hiring reqs.
Candidate Insights
Premium provides intelligent alerts when candidates you’re tracking make a career change or update their profile.
Better Matching
Advanced filters help you quickly find candidates who closely match key requirements for skills, experience, location and more.
Proactive Sourcing
Take the initiative to engage high potential candidates rather than waiting for applicants.
Response Boost
InMail messages let you directly contact passive candidates who aren’t actively job searching. Critical for filling tough roles.
Relationship Building
Nurture relationships with talent over time, enabling you to fill roles faster later on.
Market Insights
Gain a competitive advantage by understanding trends in hiring and talent availability.
Premium Business transforms LinkedIn into an essential talent sourcing and engagement platform for any recruiting team. The ROI is extremely high.
How can I get the most value from LinkedIn Premium Business?
To maximize the impact of Premium Business for your sales and recruiting efforts, here are some best practices:
Set Specific Goals
Define what you want to accomplish – leads generated, hires made, revenue growth – so you can track progress.
Fully Utilize Search
Leverage all of Premium search – Boolean, filters, alerts, and saved searches – to always have a full pipeline.
Fine-Tune Targeting
Dial in your audience targeting for ads, InMail, and content to improve engagement and response.
Personalize Outreach
Write individually customized InMail messages with each prospect’s context in mind. Avoid templates.
Send InMail at Scale
While personalized, you need volume and persistence to see big InMail success. Set goals for messages sent per week.
Share Value-Driven Content
Publish posts, articles, and videos that provide value to your prospects and audience to build authority.
Promote Content Strategically
Sponsor your best performing organic content to reach 10x more of your target audience.
Track and Refine
Analyze your LinkedIn activity data and optimize where needed to improve your metrics.
Following best practices is vital to get results from the Premium Business investment. Consistent execution over time compounds the benefits.
What are some examples of how businesses are using LinkedIn Premium?
Here are a few examples of how diverse businesses and teams are using Premium Business features to drive impactful results:
Lead Generation
A B2B tech company uses Premium search and InMail to generate over 100 highly qualified leads per month for their sales team.
Event Promotion
A marketing agency promotes their virtual industry conferences and webinars to 5x more of their target audience by sponsoring content.
Recruitment
A HR recruiting firm leverages Premium search alerts and InMail to source and hire niche engineering talent for clients.
Thought Leadership
An independent strategy consultant establishes herself as an industry expert by publishing and promoting articles and videos using Premium tools.
Brand Awareness
A startup promoting a new consumer app increased brand awareness by sharing engaging posts to targeted audience segments unlocked by Premium.
Competitive Intel
The sales team at a Fortune 500 tech company uses Premium Business insights to monitor competitors’ hiring, messaging, and content strategies.
The use cases are practically endless. Premium Business solutions can support virtually any business goal.
Conclusion
LinkedIn Premium Business gives sales, recruiting, marketing, and business branding professionals access to a powerful suite of tools for finding and engaging their ideal prospects, candidates, and audience.
For individuals and teams actively using LinkedIn to build relationships, Premium unlocks advanced targeting, messaging, content sharing, and data analytics capabilities. This translates to more leads, talent, brand awareness, and ultimately revenue growth.
While an investment, Premium Business generates significant ROI by making users drastically more effective on the world’s largest professional network. For under $60 per month, it’s one of the smartest investments any salesperson, recruiter, marketer or consultant leveraging LinkedIn can make.