LinkedIn Business Manager is a powerful tool that allows businesses to manage their LinkedIn presence and optimize their marketing efforts on the platform. It provides access to various LinkedIn tools and integrations, enabling businesses to analyze performance, publish content, manage ads campaigns, and more.
One important aspect of LinkedIn Business Manager is the access level, which determines what permissions a user has within the Business Manager account. There are four main access levels: System Administrator, Account Administrator, Campaign Manager, and Analyst. Understanding these access levels is crucial for setting up Business Manager properly and ensuring team members have the right capabilities.
In this article, we’ll provide a comprehensive overview of the four access levels in LinkedIn Business Manager and what capabilities each role has. We’ll also discuss best practices for configuring access levels to match team members’ responsibilities.
System Administrator Access
The System Administrator has the highest level of access in Business Manager. This role can manage all aspects of the account, including:
Account Settings
– Change account name, picture and description
– Add or remove other admins
– Cancel Business Manager account
– Manage payment methods
– View billing details and download invoices
Users & Assets
– Invite, edit or remove users
– Revoke asset access like Pages, ad accounts, etc from users
– Transfer assets between users
Assets
– Connect, edit, and remove Pages, ad accounts, and other LinkedIn assets
– Share assets with other Business Manager accounts
Insights
– Access audience insights across all connected assets
– See content and social performance analytics
Advertising
– Create and manage all aspects of ad campaigns
– Manage billing and payment settings for ads
Content Publishing
– Publish content on behalf of connected Pages
– Schedule and manage posts across multiple Pages
– Analyze content performance
In summary, the System Administrator role has full control over all features and configurations within Business Manager. This access level is designed for department heads, executives, or agency partners who need to manage the full account. Most businesses have just one or two System Admins.
Account Administrator Access
The Account Administrator has fewer capabilities than the System Admin but can still manage users and assets. Key permissions include:
Account Settings
– Change account name, picture and description
– View billing details and invoices
Users & Assets
– Invite, edit or remove users
– Revoke asset access like Pages, ad accounts, etc from users
– Transfer assets between users
Assets
– Connect, edit, and remove Pages, ad accounts, and other LinkedIn assets
– Share assets with other Business Manager accounts
Insights
– Access audience insights across all connected assets
– See content and social performance analytics
So the Account Admin can control users, assets, and insights but does not have access to the advertising tools or ability to publish content. This role is good for department managers who need to allocate assets and users but not configure campaigns.
Campaign Manager Access
As the name suggests, the Campaign Manager focuses just on LinkedIn advertising:
Advertising
– Create and manage all aspects of ad campaigns
– Manage billing and payment settings for ads
Insights
– See reporting on ad performance and ROI
Campaign Managers cannot access account settings, users, assets, or content publishing. This access level is ideal for team members who only need to work on advertising campaigns.
Analyst Access
The Analyst is the most restricted access level in Business Manager. Analysts can:
Insights
– See reporting on ad performance, content engagement, and audience analytics.
Analysts have read-only access to insights but cannot make any configuration changes or actively manage campaigns and assets. This role is suited for analysts who need reports and metrics but don’t need broader permissions.
Best Practices for Configuring Access Levels
When structuring your Business Manager account, keep these best practices in mind:
– Start with just 1 or 2 System Administrators who can control the broader account.
– Grant Account Administrator access to department heads who need to manage users and assets.
– Assign Campaign Manager access to team members focused just on ad campaigns.
– Use Analyst access for employees who solely need reporting dashboards.
– Avoid giving Campaign Manager or Analysts broader Account Administrator permissions.
– Reassess access levels periodically as team members change roles.
– Document permissions clearly so all users understand their capabilities.
Configuring appropriate Business Manager access levels allows you to segment responsibilities and prevent issues from too many admins. Aligning access with specific roles also makes training and oversight easier.
As a best practice, always grant the minimum access level required for a user’s job. More restrictive access helps prevent potential mistakes or unauthorized changes. If broader permissions are needed, users can be quickly switched to a higher access level.
Key Takeaways
– LinkedIn Business Manager has four access levels: System Admin, Account Admin, Campaign Manager, and Analyst.
– System Admins have full account control, while Analysts only get reporting access.
– Match access levels to team members’ responsibilities for optimal configuration.
– Start with few System Admins and give restrictive access by default. Broaden as necessary.
– Review and adjust access periodically as roles change.
Frequently Asked Questions
Can I have multiple System Admins?
Yes, you can have more than one System Administrator for redundancy or if multiple senior executives need full access. However, it’s a best practice to keep the number of System Admins small, around 2-4 people. Too many System Admins can cause confusion.
What’s the difference between System Admin and Account Admin?
System Admins have full account control, including billing, cancellations, publishing, ads, etc. Account Admins have a more limited access level focused on users, assets, and insights.
Should all team members get Admin access?
No, admin access levels like System and Account Admin should only be given to those who truly need it. Most team members like content creators or analysts should get more restrictive access. Only make someone an Admin if the broader permissions are required for their role.
Can I change someone’s access level later on?
Yes, you can change a user’s access level within Business Manager at any time as their role evolves. Start with restrictive access and then expand permissions as required. Revoking unnecessary admin access is a best practice.
Is there a limit of Admins I can have?
There are no set limits, but as a best practice you should only have a handful of System and Account Admins. Too many admins can lead to confusion and lack of accountability. Keep the number of admins small and give more granular access to other users.
Conclusion
Configuring appropriate access levels is crucial for optimizing your LinkedIn Business Manager account. Aligning permissions with responsibilities allows businesses to manage users and campaigns efficiently. Following best practices like limiting System Admins and granting minimum required access prevents issues and confusion. Reassessing and adjusting access levels periodically ensures optimal configuration as your marketing team evolves.