Why the first LinkedIn message matters
The first message you send someone on LinkedIn can make or break the conversation. With over 750 million members on LinkedIn, standing out from the crowd is essential. A generic “Hi, let’s connect” often gets ignored or rejected. But a thoughtful, personalized message shows you took the time to review their profile and have a specific reason for reaching out. This helps create a positive first impression and shows you respect their time. According to LinkedIn, InMail messages that include common connections have a response rate nearly 3x higher. Mentioning shared experiences or interests also boosts response rates. Take a few extra minutes to craft your opening message, and you’ll be more likely to get responses from your top prospects.
How to structure an effective opening message
Follow these best practices when drafting your first LinkedIn outreach:
- Personalize with their name: Always start your message by addressing them directly. “Hi [First Name]” is friendlier than just saying “Hi there.”
- Note any common connections: If you share connections, mention them near the top. This establishes credibility and trust.
- Explain why you want to connect: Share the specific reason for reaching out, like an introduction from a mutual colleague or their experience in your industry.
- Compliment their work: A genuine compliment shows you took time to look at their profile and value their accomplishments.
- Ask an open-ended question: Give them an easy way to respond by asking about their background, interests, or goals.
- Suggest meeting up: Propose getting together for coffee or a virtual chat to continue the conversation.
- Use a professional close: End with a simple “Best” or “Thanks” and your name to wrap up the note.
Let’s look at some examples of strong opening messages that incorporate these elements:
Example #1: Common connections
Hi [First Name],
Hope you’re doing well! I noticed we’re both connected to Mike Smith and Alice Lee. I’ve had the pleasure of working with them at [Company] for the past few years. Mike mentioned that you’re an expert in [Industry] marketing. I’m looking to learn more about successfully driving leads in our space. Would you be open to connecting over coffee sometime this month? I’d love to hear your thoughts on the latest trends and strategies.
Best,
[Your Name]
Example #2: Shared backgrounds
Hi [First Name],
My name is [Your Name], and I came across your profile after noticing we both attended [College]. As a fellow [Mascot], it’s great to connect with alumni who are doing such interesting work! I lead marketing for [Company], and I’m very impressed with your experience at [Current Company]. I’m striving to take our marketing strategy to the next level this year. Would you be open to a quick virtual coffee to share your expertise? I’d welcome any advice as I get up to speed on the latest in [Industry] marketing.
Looking forward to hearing from you!
[Your Name]
Example #3: Complimenting their work
Hi [First Name],
I hope my note finds you well! My name is [Your Name], and I recently came across your profile. As a [Current Title] at [Company], I was very impressed by all your accomplishments over the past few years. In particular, your work on [Project] stood out as incredibly innovative and impactful. I’m striving to implement similar initiatives focused on [Goal] within my own team at [Company]. Would you have any time this month for a quick call to share your experience and expertise from bringing [Project] to life? Any insights would be greatly appreciated! Looking forward to your thoughts.
Best regards,
[Your Name]
Tips for writing effective LinkedIn messages
Beyond the basic structure, there are some key tips to keep in mind when drafting your opening note:
Keep it short and focused
Aim for no more than 3-4 concise paragraphs. Get to the point quickly since attention spans are short, especially on social media.
Review their profile thoroughly
Look for shared experiences, accomplishments, interests, colleagues, education, volunteer work, etc. to personalize the message.
Avoid overly formal or salesy language
Use a professional but friendly tone. Save any product pitches for after you’ve established a connection.
Proofread before sending
Double check for any spelling or grammar errors. Ask someone else to review it if possible.
Follow up if needed
Don’t take lack of response personally. Follow up in a week if you haven’t heard back.
Common LinkedIn messaging mistakes to avoid
While a thoughtful intro message can get you results, there are some pitfalls to steer clear of:
Using a generic template
Copying and pasting the same message to all recipients comes off as spammy. Always personalize each note.
Making it all about yourself
Keep the focus on their experiences, interests, and goals rather than promoting yourself.
Getting too sales-focused upfront
Avoid launching right into a product pitch before building rapport.
Using informal language
Resist using emojis, slang, or improper grammar and punctuation.
Getting too long-winded
Don’t inundate them with paragraphs of text. Be clear and concise.
Demanding immediate action
Instead of insisting on an instant response, give them space to respond in their own time.
Forgetting to introduce yourself
Don’t assume they’ll recognize your name. Re-introduce yourself and your company.
Making it all about asking for favors
Offer value in the relationship, don’t just immediately ask them for introductions or job leads.
Using hyperbolic language
Avoid over-the-top compliments that may come off as insincere. Keep praise factual.
Tools to help craft LinkedIn messages
Taking the time to customize thoughtful opening messages is worth the effort. But you can also use tools to help streamline the process:
LinkedIn templates
LinkedIn offers pre-built message templates you can customize with your own details.
MixMax for Gmail
This extension allows you to automate and track LinkedIn messages sent through Gmail.
Mailshake
Mailshake helps you create and manage personalized outreach campaigns on LinkedIn at scale.
Bond.ai
This AI assistant generates customized messages using details from LinkedIn profiles.
Seamless.ai
Seamless uses AI to craft intro messages, follow up sequences, and meeting requests.
Conclusion
Standing out with a thoughtful, personalized message is key to making valuable connections on LinkedIn. Avoid generic templates and take the time to craft an opening that shows you reviewed their profile. Mention any common experiences, offer authentic compliments, and suggest meeting up to continue the conversation. With these best practices, you can start establishing strong relationships that will benefit your career and business.
