LinkedIn is one of the most popular professional social networking platforms, with over 722 million users worldwide as of 2022. LinkedIn Premium is LinkedIn’s paid subscription service that provides users with additional features such as viewing profiles anonymously, sending InMail messages directly to anyone (even if they’re not connected), seeing who’s viewed their profile, and getting insights about their posts and profile viewers.
The LinkedIn Premium logo features the standard LinkedIn logo, with the addition of a gold band underneath. This gold color represents the “premium” status of the paid subscription tier. In this article, we’ll explore the specific color code used for the LinkedIn Premium logo gold band, examining its hex code and RGB values.
LinkedIn Logo Overview
Before diving into the LinkedIn Premium logo color, it’s helpful to understand the main LinkedIn logo. The standard LinkedIn logo is very recognizable, consisting of the company name “LinkedIn” in a custom blue font, with an icon next to it featuring two overlapping ellipses.
Here are the key details about the regular LinkedIn logo:
- The font used for the company name is a customized version of Myriad Pro.
- The icon with the overlapping ellipses represents the connections professionals make on LinkedIn.
- The standard blue color used is Pantone 2755 UP, which has an RGB value of R0, G119, B181 (HTML #0077B5).
This distinctive blue shade has become LinkedIn’s brand color, used consistently across their logo, website, and mobile apps.
LinkedIn Premium Logo
The LinkedIn Premium logo keeps the same standard icon and LinkedIn name. The differentiator is the addition of a gold banner underneath, which visually communicates the “premium” nature of the paid product tier.
The gold color chosen for the LinkedIn Premium logo is meant to represent quality, excellence, and prestige. Gold is universally associated with luxury, achievement, and success – an appropriate association for a paid subscription that provides enhanced features and perks.
Let’s examine the specific gold color used for the LinkedIn Premium logo.
LinkedIn Premium Logo Hex Code
The hex code value for the LinkedIn Premium logo gold is:
#F3BD00
Hexadecimal color codes are a standard way of specifying colors for digital design. The hex code is a 6-digit code where each pair of digits represents the intensity of red, green and blue.
#F3BD00 breaks down to:
- F3 – intensity of red
- BD – intensity of green
- 00 – intensity of blue
So this hex code indicates a color with high red and green values, but no blue – creating the rich gold tone.
LinkedIn Premium Logo RGB Values
The RGB color model is another way of representing digital colors using the intensity of red, green and blue light on a scale from 0 to 255.
The RGB values for the LinkedIn Premium gold color are:
- Red: 243
- Green: 189
- Blue: 0
Once again, this indicates a color with strong red and green elements, but no blue contribution – yielding the digital gold color.
Use Cases for LinkedIn Premium Logo Color
Now that we’ve identified the precise color code behind the LinkedIn Premium logo gold band, here are some examples of how this color can be used:
- Web designers can utilize the hex code #F3BD00 as an accent color to complement the main LinkedIn brand blue.
- App developers can incorporate RGB(243,189,0) in interfaces to evoke the Premium product association.
- Marketers can leverage the gold tone in collateral such as sales sheets, advertising, and presentations related to LinkedIn Premium.
- 3rd party developers can use the gold in integrations, plugins, or compatibility features that work in conjunction with LinkedIn Premium.
The LinkedIn Premium gold color is an important asset for any branding or development work related to LinkedIn’s premium offering. Referencing the precise color code ensures alignment with LinkedIn’s official logo and brand aesthetic.
Color Code Comparison
To summarize the color code specifics, here is a comparison of the standard LinkedIn logo blue versus the LinkedIn Premium gold:
| Color | Hex Code | RGB Values |
|---|---|---|
| LinkedIn Blue | #0077B5 | R0, G119, B181 |
| LinkedIn Premium Gold | #F3BD00 | R243, G189, B0 |
As illustrated in the table above, while both logo colors contain strong green elements, the Premium gold differentiates itself with a much higher red value and absence of blue.
Conclusion
The LinkedIn Premium logo introduces a distinctive gold color not found in LinkedIn’s standard branding, which allows it to stand out as the paid tier offering. By utilizing the exact hex code #F3BD00 and RGB values R243, G189, B0 in design and development, the Premium brand association can be maintained. The gold effectively evokes qualities of premium status, luxury and achievement.