Having an active presence on LinkedIn is crucial for building your professional network and promoting your skills. However, consistently creating high-quality content to share can be time consuming. This is where AI writing assistants come in handy! AI tools can help generate engaging LinkedIn posts quickly and easily.
Why use AI to create LinkedIn posts?
Here are some of the key benefits of using AI writing assistants for LinkedIn:
- Save time – AI tools can churn out posts in minutes versus the hours it would take to craft something from scratch.
- Increase output – You can create more posts in less time, helping build your visibility and reach.
- Optimize for search – AI tools can help generate posts optimized for SEO by identifying high performing keywords.
- Maintain brand voice – Configure your preferred tone and style so posts sound natural but on-brand.
- Analyze performance – Many AI tools provide analytics on top performing content to refine future posts.
Top free AI tools for LinkedIn post creation
Here are some of the best free AI writing tools to try for creating amazing LinkedIn posts quickly and easily:
ChatGPT
ChatGPT by OpenAI is one of the most advanced AI chatbots available today. Although not specifically built for LinkedIn, it can easily generate posts based on your prompts. You can give ChatGPT your desired topic, keywords, tone, length and it will return a draft post. The free research preview allows generating up to 40 posts per month.
Copy.ai
Copy.ai offers a generous free tier that allows generating up to 5,000 words per month. It’s designed specifically for writing marketing copy and blog posts. Just enter your topic, target keywords and tone to create social media or blog posts.
Conversion.ai
Conversion.ai focuses on sales and conversion copy but can also craft nice blog posts and social media updates. It offers a free trial for 7 days with full access. You get 2000 free words at sign up as well.
Jasper.ai
Jasper.ai is an AI writing assistant that can create blog posts and social media updates for you. It has a forever free plan allowing up to 1000 content words per month. Just type in your topic and let Jasper work its magic.
Wordtune
Wordtune by Google is a free AI writing assistant browser extension. It gives real-time editing suggestions to make your draft posts more compelling. The free plan has unlimited usage with ads.
How to use AI tools to create amazing LinkedIn posts
Here are some tips for using AI writing tools effectively to create engaging, high-quality LinkedIn posts:
- Do keyword research – Identify keywords and topics your audience cares about.
- Provide context – Give the AI detailed instructions on tone, purpose, length.
- Generate multiple drafts – Create a few different versions to compare.
- Edit and refine – Carefully review the AI’s work and make tweaks manually.
- Check for plagiarism – Ensure the output is original before publishing.
- Analyze performance – Review metrics on top posts and fine-tune approaches.
- Personalize and customize – Add your own voice and spin.
AI post examples and templates
The AI tools will be able to generate high-quality posts specific to your needs. But here are a few LinkedIn post template ideas to get started:
Industry update
Summarize key news in your industry, share your thoughts and analysis. For example:
The latest industry report is out for [industry]! Key trends show [insight 1], [insight 2], and [insight 3]. What do you make of these developments? I see huge potential for [prediction]. Excited to see what the future holds for our community.
Job update
Share news of a new role, achievement or career milestone. For example:
Thrilled to share that I’ve joined [company] as a [position]! Looking forward to [goal 1], [goal 2] and [goal 3]. Couldn’t be more excited to work with such an amazing team. Can’t wait to see what the future brings!
Event recap
Recap key takeaways, moments and learnings from an event or conference. For example:
Just wrapped up attending [event]! My big takeaways were [key learning 1], [key learning 2], and [key learning 3]. I loved connecting with fellow attendees about [topic]. Huge thanks to the organizers for putting together such an amazing event!
Behind the scenes
Give a “backstage” look at your work and projects in progress. For example:
Want a behind-the-scenes look at what I’ve been working on? I’m excited to let you all know that [milestone/announcement] is launching soon! Here’s a sneak peek of [project details]. More to come soon, stay tuned!
Optimizing LinkedIn posts for maximum impact
Once you’ve created draft posts with an AI writing assistant, follow these tips to refine and optimize them for maximum engagement:
- Personalize the post by weaving in personal experiences and anecdotes from your unique perspective.
- Aim for an authoritative yet approachable tone that establishes expertise.
- Break up longer posts with section headers, bullet points and lists to improve readability.
- Add multimedia like relevant images, infographics, video clips to make the post more visually appealing.
- Use keywords strategically but naturally to improve SEO value.
- Include a clear call-to-action to provide readers direction, such as sharing advice, your website URL, an offer to connect etc.
- Check the post works well on mobile since a majority of LinkedIn usage is via mobile devices.
- Preview how the post will look on LinkedIn and make final edits before publishing.
Being human with AI generated content
While AI tools can accelerate creating posts, adding your own human touch is vital for authenticity. Here are some tips:
- Customize posts to align with your brand voice versus blindly publishing AI output.
- Credit any external sources or references used clearly.
- Avoid over-automation. AI should assist, not completely replace you.
- Review every post carefully before publishing.
- Periodically create content completely manually to stay involved.
- Let your unique personality and passion shine through.
- Focus more on providing value versus promoting yourself.
- Build genuine connections, don’t just spray content.
Pitfalls to avoid with AI generated LinkedIn posts
While AI tools unlock new possibilities, they also come with some pitfalls to be mindful of:
- Plagiarism – Content must be 100% original, never copied.
- Keyword stuffing – Don’t cram posts with keywords, integrate them naturally.
- Impersonal tone – Add your own personality and flavor.
- Grammatical errors – Always proofread before posting.
- Inconsistency – Ensure your brand voice and style is maintained.
- Lack of context – The post should be relevant and valuable to your audience.
- Information overload – Avoid overly promotional or sales-y content.
- Irrelevant topics – Only create posts on subjects tied directly to your industry and expertise.
Tracking performance of AI generated LinkedIn posts
Measuring the impact of your LinkedIn posts is key to refining and improving results over time. Here are some metrics to track:
- Engagement rate – Likes, comments, shares.
- Clicks – Track click-through rate on links you share.
- Follows – Monitor follower growth over time.
- Leads/sales – If sharing lead gen content, track conversions.
- Audience retention – Notice any changes in follow/unsubscribe rate.
- SEO value – Track keyword ranks of posts.
- Top content – Identify themes/topics resonating best.
- Share of voice – Your % share of content for target keywords.
Based on performance data, you can optimize elements like hashtags, call-to-actions, headlines, topics, timing etc. The more you post, more data you have to refine what works.
Conclusion
AI writing assistants provide a game-changing opportunity to supercharge your LinkedIn content. But tread carefully and apply a human touch to ensure your posts provide authentic value. With the right strategy, AI tools can greatly accelerate your ability to engage with your professional community.
What has your experience been using AI to create LinkedIn content? I’d love to hear your insights and advice in the comments!