LinkedIn banners allow you to showcase your brand, products, services, or anything else you want to promote on your LinkedIn profile. With over 800 million members, LinkedIn is the largest professional social network and an important platform for building your online presence.
To create an effective LinkedIn banner, you need an image that is the right size and dimensions. Using the wrong banner size will distort and stretch your image, making it look unprofessional. So what are the recommended image sizes for a LinkedIn banner in 2023?
What are the LinkedIn banner dimensions?
LinkedIn displays banners differently depending on the device used to view profiles. Therefore, you need to create banners in multiple sizes to ensure your image looks crisp across all devices.
Here are the recommended LinkedIn banner sizes for 2023:
| Device | Dimensions |
|---|---|
| Desktop | 1584 x 396px |
| Tablet | 1140 x 300px |
| Mobile | 560 x 150px |
As you can see, desktop users see the largest version of your banner while mobile users see a condensed banner. To accommodate all devices, you’ll need to create your design in these three sizes.
How do the banner dimensions work?
LinkedIn banners use a responsive design to automatically resize based on the device. Here is how it works:
- On desktop, LinkedIn displays the full 1584 x 396px banner.
- On tablets, LinkedIn shrinks the banner to 1140 x 300px to fit the smaller screen.
- On mobile devices, the banner is condensed further to 560 x 150px.
By providing images in all three sizes, LinkedIn can select the appropriate banner to display. If you only uploaded one banner size, LinkedIn would have to stretch or condense it to fit different devices, distorting your image.
Why are multiple banner sizes needed?
Using properly sized banners for each device provides the best user experience and also benefits your brand. Here are some of the key reasons multiple banner sizes are necessary:
- Maintains image quality – With the right sizes, your image will look crisp and clear on every device.
- Avoids distortion – Stretching one image across different dimensions distorts the proportions.
- Mobile optimization – Smaller mobile banners load faster, improving user experience.
- Consistent branding – Your banner retains its visual impact across devices.
- Looks professional – Properly sized banners demonstrate attention to detail.
In short, tailored banner sizes ensure your LinkedIn profile makes a great impression and represents your brand well across all devices.
What is the ideal banner image resolution?
In addition to size, you also need to pay attention to image resolution. Resolution refers to the amount of detail an image contains, measured in pixels per inch (PPI) or dots per inch (DPI).
For LinkedIn banners, the recommended image resolution is:
- Desktop: 150 PPI
- Tablet: 150 PPI
- Mobile: 144 PPI
Higher resolution images contain more detail, look sharper, and reproduce better across devices. Anything under 150 PPI will look fuzzy or pixelated.
When designing your banners, create the desktop and tablet versions at 150 PPI and optimize the mobile banner for 144 PPI. This will provide the ideal resolution for each device.
What file type should you use?
LinkedIn only accepts JPEG and PNG file formats for banners. Here are the pros and cons of each:
JPEG
- Pros: Smaller file size, universal browser compatibility
- Cons: Lossy compression leads to artifacting on complex images
PNG
- Pros: Lossless quality, supports transparency
- Cons: Larger file size
For most banners, JPEG is the best option. The small file size minimizes loading times without much quality loss on banner-style images. PNG is better suited for logos or images with transparency.
How do you upload the different banner sizes?
Uploading your multiple banner sizes to LinkedIn only takes a few steps:
- Create your banner in the three required dimensions: 1584 x 396px (desktop), 1140 x 300px (tablet), and 560 x 150px (mobile).
- Save each banner size as a separate image file in JPEG or PNG format.
- Go to your LinkedIn profile and click “Edit public profile & URL” from the Me dropdown menu.
- Click the pencil icon to edit your background photo.
- Upload the three banner image files.
- Arrange the banners if needed and click “Save”.
LinkedIn will automatically select the proper banner size to display based on the device used to view your profile. With just a few clicks, your banners are optimized for all screens!
Tips for creating a high-quality LinkedIn banner
Follow these best practices when designing your LinkedIn banners:
- Highlight your brand identity with colors, logos, and other elements.
- Use high-quality, professional photos relevant to your industry.
- Keep text minimal – banners are viewed briefly.
- Ensure important elements fit within the mobile banner.
- Optimize images for web – use RGB color mode and reduce file size.
- Include a call-to-action like “Contact us today”.
- Test how your banners look on actual devices.
Common LinkedIn banner mistakes
Avoid these mistakes that create a poor banner experience:
- Stretching one image across all banner sizes.
- Using low-resolution images.
- Making desktop and tablet banners too text heavy.
- Using overly complex or cluttered designs.
- Not having a visual focal point.
- Including important information only in the desktop banner.
- Using compressed JPEGs that appear pixelated.
- Neglecting to optimize images for web.
Conclusion
To create effective LinkedIn banners:
- Design your images in the recommended sizes: 1584 x 396px (desktop), 1140 x 300px (tablet), and 560 x 150px (mobile).
- Use high resolution images (150 PPI for desktop/tablet, 144 PPI for mobile).
- Save banners as optimized JPEGs or PNGs.
- Upload all three banner sizes to LinkedIn.
- Follow banner design best practices.
With properly sized and optimized banners, you can make a great first impression and strengthen your brand on LinkedIn.