As a popular platform for professional networking and hosting virtual events, LinkedIn offers users the ability to create and manage their own events through LinkedIn Events. One key consideration when planning a LinkedIn event is the invite limit, which determines how many people you can include on the guest list.
LinkedIn Event Invite Limits
The invite limit for LinkedIn events depends on the type of account you have on LinkedIn. There are three main tiers of LinkedIn accounts with different features and limits for events:
- Basic/Free Account – 1,000 invites
- Premium Business Account – 3,000 invites
- Sales Navigator Account – 15,000 invites
So if you have a Premium Business Account, for example, you can invite up to 3,000 people to register for your LinkedIn event. The number of invites allowed applies to external guests – LinkedIn members who have to request an invitation to attend your event.
Does LinkedIn Notify You if You Exceed the Limit?
LinkedIn does notify and prevent users from exceeding the invite limit when scheduling an event. If you try to add more invitees than your account tier allows, you’ll get an on-screen message that you’ve reached the limit.
This helps prevent situations where event organizers send out too many invitations by mistake. The platform restricts the guest list to stay within the bounds for each account type.
Tips for Managing the LinkedIn Event Invite Limit
To make the most of the invite limit for your LinkedIn events, here are some tips to consider:
Set Up Tracking
As you send invitations, keep track of how many invites are pending, accepted, and declined. This helps you know how much room you have left under the cap as you get closer to the limit.
Follow Up on Outstanding Invites
Before maxing out your total invites, follow up with connections who haven’t responded to your invitation yet. Confirm if they can make it or not.
Leverage Co-Hosts
Co-hosts on a LinkedIn event have the same invite capabilities as the main host. Distribute some invites to co-hosts to extend your limit.
Promote Publicly If Needed
If you exceed the invite cap and still want more people to attend, promote the event publicly on LinkedIn instead of direct invitations.
Insights on LinkedIn’s Event Invite Limit
Here are some additional insights around LinkedIn’s event invite limit:
- The invite limit applies to external guests who need invitation requests, not internal team members added as co-hosts or staff.
- Even if all your invites don’t register or attend, they still count against your cap.
- Upgrading your LinkedIn account lifts the cap for future events, but doesn’t adjust limits retroactively.
- You can Request Limit Extensions in some cases if needed.
Comparing LinkedIn Event Limits to Other Platforms
How does LinkedIn’s invite cap compare to other popular virtual event platforms? Here’s an overview:
| Platform | Free Plan Limit | Paid Plan Limit |
|---|---|---|
| 1,000 invites | 3,000-15,000 invites | |
| Zoom | 100 attendees | 100-500 attendees |
| Google Meet | 100 attendees | 150-250 attendees |
| GoToWebinar | 150 attendees | 500-3,000 attendees |
| Webex | 50 attendees | 100-200 attendees |
The main takeaway is that LinkedIn tends to offer higher limits for invites/attendees on both free and paid plans compared to platforms focused solely on webinars or video conferencing.
Getting the Most Out of Your LinkedIn Event
While the invite limit is one factor in planning a LinkedIn event, there are many other best practices to consider for creating an impactful event. Here are some tips:
Choose an Intriguing Title and Description
Use compelling, searchable wording to spark interest when people view or search for the event.
Market the Event Widely on LinkedIn
Post in relevant LinkedIn groups, share on Company and Showcase pages, and ask employees to share posts.
Use Attendee Registration and Check-In
Take advantage of LinkedIn’s registration and on-site check-in features to track RSVPs and attendance.
Send Reminders Leading Up to the Event
Use LinkedIn messaging to send reminder emails to registrants to boost attendance.
Provide Engaging Content and Experiences
Deliver thoughtful presentations, interactive components, engaging speakers, and compelling takeaways during the live event.
Follow Up Afterwards with Additional Materials
Send event recordings, slides, summaries, and additional content to attendees after the event.
Conclusion
Understanding LinkedIn’s event invite limits helps inform planning for the ideal guest list and promotion strategy. While free accounts have a 1,000 invite maximum, limits up to 15,000 are possible with premium accounts. Comparing invite caps across platforms shows LinkedIn’s generous limits, especially for paid subscribers. However, the event experience itself hinges on many other factors beyond the number of invites alone.
Using invite tracking, co-hosting, public promotion, and compelling content are some of the many best practices that can make a LinkedIn event truly engaging, memorable and impactful.
