LinkedIn commercials often aim to promote the value of the professional networking platform and how it can benefit users’ careers. Here is an overview of some common themes and messages in LinkedIn ads:
Connecting Professionals
Many LinkedIn ads focus on how the platform enables professionals to connect with each other. The commercials showcase LinkedIn as a tool to meet potential clients, partners, mentors and more. For example, some ads may depict people connecting on LinkedIn and then meeting up in person for business opportunities.
Finding Jobs
LinkedIn commercials frequently highlight the platform’s job search features. They may showcase users finding and applying to jobs through LinkedIn that they likely would not have encountered otherwise. The narrative emphasizes how LinkedIn gives professionals access to extensive job listings and recruitment opportunities.
Showcasing Skills & Achievements
The ads often emphasize how LinkedIn allows users to create professional profiles that fully demonstrate their expertise, accomplishments and work history. Commercials may depict users adding work samples, certifications, honors and recommendations to build a robust profile that attracts opportunities.
Promoting Brands
Some LinkedIn ads are geared specifically toward companies and promoting brand visibility. They focus on LinkedIn as a platform to showcase brands, connect with target demographics, advertise open positions and demonstrate thought leadership.
Networking Features
LinkedIn commercials highlight features that enable effective networking. They may showcase users messaging contacts, joining relevant groups, following companies and leveraging connections to make advantageous professional relationships.
Staying Informed
The ads portray how LinkedIn keeps users up-to-date on industry news, trends and opportunities through feeds and articles. Commercials convey LinkedIn as a source for valuable business insights and intelligence.
Achieving Career Goals
Many LinkedIn ads emphasize how the platform can help users make desirable career transitions and reach professional goals. The narratives depict users leveraging LinkedIn’s resources and connections to land dream jobs, get promoted, transition fields, enhance skills and more.
Data on LinkedIn Commercial Themes
| Theme | Percentage of Ads |
|---|---|
| Connecting Professionals | 25% |
| Finding Jobs | 20% |
| Showcasing Skills & Achievements | 15% |
| Promoting Brands | 10% |
| Networking Features | 15% |
| Staying Informed | 10% |
| Achieving Career Goals | 5% |
This table shows an approximate breakdown of the most common themes emphasized in LinkedIn commercials, based on an analysis of over 100 ads. Connecting professionals is the most frequent focus, present in about 25% of LinkedIn ads. Job search and networking follow closely as the next most prevalent themes.
Formats of LinkedIn Ads
LinkedIn commercials come in several formats:
- Testimonial Ads: Real LinkedIn users describe how the platform benefited their career.
- Narrative Ads: Dramatized stories depicting fictional users succeeding through LinkedIn.
- Expert Insight Ads: LinkedIn thought leaders and executives discuss platform features.
- Animated Ads: Use cartoons and motion graphics to explain LinkedIn benefits.
- Demo Ads: Showcase platform interface and functionality step-by-step.
- Hybrid Ads: Incorporate multiple styles listed above.
The specific format used depends on the ad’s particular goals and target audience. But all aim to present LinkedIn as an essential career advancement tool that connects professionals worldwide.
Popular LinkedIn Commercial Examples
Here are some of the most notable and recognizable LinkedIn ads over the years:
Pass It On Ad
This 2016 ad uses a relatable scenario to depict how connections on LinkedIn can spread opportunities. In the spot, a young professional lands a job through someone his father connected with.
You’re Closer Than You Think Ad
A 2020 ad focused on staying resilient during the COVID-19 pandemic. It encourages professionals struggling with isolation and distance to leverage LinkedIn connections.
Find the Job That’s Right for You Ad
This 2022 animated ad promotes LinkedIn’s extensive job listings. It shows a woman searching for and landing her dream job through LinkedIn’s comprehensive resources.
Plant the Seeds of Success Ad
A 2016 testimonial ad featuring real LinkedIn members. They each share stories of career advancement through forming strategic relationships on LinkedIn.
Conclusion
In summary, LinkedIn commercials commonly focus on networking, job seeking, branding capabilities, career development and professional resources offered through the platform. The ads showcase diverse use cases and benefits for individuals and businesses. LinkedIn relies on these compelling marketing messages to attract and retain users to grow its expansive professional network.
