The LinkedIn commercial features an upbeat, inspirational song as various professionals across different industries are shown succeeding in their careers. Many viewers who have seen the ad are curious to know what the background song is. This article will provide a quick answer to that question upfront, then dive deeper into details about the LinkedIn ad, the company’s branding, and the significance of the chosen song.
Quick Answer
The song featured in the current LinkedIn commercial is “Full Circle” by Half Alive. It’s an indie pop song released in 2021 by the American band. The lyrics and driving beat match LinkedIn’s desired messaging about making connections and reaching your full potential.
Overview of the LinkedIn Commercial
LinkedIn is the world’s largest professional networking platform with over 810 million members as of 2021. The company frequently runs television and digital ads to promote its services and expand its member base.
One of LinkedIn’s most recent and popular ad campaigns depicts professionals from diverse backgrounds succeeding in their careers with help from the connections and tools found through LinkedIn. The uplifting, fast-paced montage shows people getting job offers, starting businesses, learning new skills, and more.
The ad cuts between quick vignettes of their success stories and shots panning over the LinkedIn app screens. This conveys how LinkedIn can empower any professional to reach their goals through networking and opportunities.
LinkedIn’s Branding and Messaging
LinkedIn aims to project a motivational, inspirational tone in its branding and advertisements. The platform wants to be seen as a catalyst for bringing out the best in professionals and helping them achieve their full potential.
Other LinkedIn commercials feature cover songs or instrumental music to complement this upbeat attitude. Popular selections have included “Don’t You (Forget About Me)” by Simple Minds and “Feelin’ Good” by Nina Simone.
For this latest ad, LinkedIn chose an original song that would capture the same sense of optimism and forward career momentum. The lyrics highlight themes of connection and transformation that align with LinkedIn’s mission.
About “Full Circle” by Half Alive
“Full Circle” is a song released in 2021 by the independent alternative band Half Alive. They are a trio based out of Long Beach, California best known for their energized, rhythmic indie pop/rock style.
Half Alive Band Members
The members of Half Alive are:
- Josh Taylor – vocals
- J Tyler Johnson – drums
- Brett Kramer – bass
Frontman Josh Taylor writes and produces most of the group’s music. Their songs often incorporate funk, R&B, and soul influences.
Half Alive Discography
Here is the discography for Half Alive so far:
- 3 EP (2016)
- Now, Not Yet (2019)
- Give Me Your Shoulders, Pt. 1 EP (2021)
- Full Circle – Single (2021)
“Full Circle” appears on their 2021 EP as well as streaming platforms and YouTube. The song gained more mainstream exposure after being featured in the 2022 LinkedIn commercial.
Lyrics and Meaning
“Full Circle” has a driving, layered beat paired with emotive vocals and uplifting lyrics about personal growth. Here’s a snippet of the chorus:
We all want to change and now’s our chance
We’re taking steps to full circle
The song encourages listeners to believe in their potential and take active steps to reach their dreams. This matches the inspirational call-to-action at the heart of the LinkedIn ad.
Why “Full Circle” Works for LinkedIn
There are several reasons why “Full Circle” is an effective choice for the LinkedIn commercial:
Upbeat Music
The energetic indie pop sound establishes an optimistic tone that complements the ad’s aspirational message. The propulsive rhythm drives the montage of professionals succeeding.
Empowering Lyrics
Lyrics about seizing your chance and progressing to the next level sync perfectly with LinkedIn’s branding about career advancement through connection.
Indie Music Vibe
Half Alive’s independent music status aligns with LinkedIn’s mission to support professionals of all backgrounds, not just Fortune 500 companies.
Lesser Known Song
Using a newer, lesser-known song allows the ad’s visuals and message to take center stage rather than familiarity with the music.
| Element | Description |
|---|---|
| Upbeat Music | Establishes optimistic tone |
| Empowering Lyrics | Matches LinkedIn’s messaging about success through connections |
| Indie Vibe | Aligns with supporting professionals of all levels |
| Lesser Known Song | Allows ad visuals and message to take focus |
Conclusion
The song “Full Circle” by indie group Half Alive is catchy and inspirational, making it the perfect choice for LinkedIn’s commercial showcasing professionals reaching career goals. Upbeat music combines with empowering lyrics that speak to taking active steps towards your dreams and realizing your full potential. This mirrors the aspirational tone at the heart of LinkedIn’s branding. While the ad promotes the company’s services, the lesser known song ensures the uplifting visuals and messaging remain the core focus for viewers. So next time you see that motivating LinkedIn commercial, you can nod along knowing it features the indie track “Full Circle” setting the ideal musical backdrop.
