When sending a connection request on LinkedIn, it’s important to customize your message and make it personal. Generic messages like “Let’s connect!” often get ignored or rejected. A good connection request explains who you are, why you’d like to connect, and how you can help the other person.
Why Customize Your LinkedIn Connection Message?
There are a few key reasons to avoid generic connection requests on LinkedIn:
- Shows you’re serious about connecting – A personalized note demonstrates your genuine interest in establishing a relationship.
- Stands out from other requests – Generic messages are easy to ignore. Customized notes get more attention.
- Provides context – Explains who you are and why you want to connect with someone.
- Increases acceptance rate – Personalized requests are much more likely to get accepted.
In short, customizing your invites makes you look more professional, thoughtful, and interested in the other person.
How to Write a Good LinkedIn Connection Message
Follow these tips for creating effective, personalized LinkedIn connection requests:
1. Introduce Yourself
Start by briefly explaining who you are, what you do, and where you come from. Share just enough to jog the person’s memory or give context if they don’t know you. For example:
“Hi John, I’m Sarah Lee, a financial analyst at XYZ Company in San Francisco.”
2. Note Where You Met or Your Common Interest
If you’ve met the person before, remind them of that interaction. Or explain what you have in common – same school, company, group, etc. Some examples:
“I enjoyed meeting you at last month’s marketing conference.”
“I see we’re both alumni of University of Michigan.”
“I noticed we are both members of the Women in Business Networking Group.”
3. Explain Why You Want to Connect
Say why connecting would be valuable for both of you. Focus on how you could help or support the other person. For instance:
“I’d love to connect so we can share ideas and advice on transitioning into management roles.”
“I’m looking to expand my professional network in the Boston tech industry. I’d appreciate the chance to connect with someone who has your experience and insight.”
4. Suggest Next Steps
Optionally, you can include a specific call-to-action like meeting for coffee, talking by phone, or introducing the person to someone. For example:
“It would be great to grab coffee and learn more about your work in employee training and development.”
“I’d love to connect you with Jane Smith, who runs the mentorship program at our firm.”
5. Close with a Thank You
End your note by thanking the person for their time and consideration. This provides a nice wrap-up. For instance:
“Thanks in advance for considering my invite. I look forward to connecting soon.”
LinkedIn Connection Message Examples
Here are some sample customized LinkedIn connection messages for different scenarios:
Reconnecting with an Old Colleague
Hi Amy, it’s been a few years since we worked together at XYZ Company. I hope you’ve been doing well! I’ve recently taken on a new role in online marketing at ABC Corporation. As I network and get up to speed in this new industry, I’d love to reconnect and learn from your digital marketing expertise. Please let me know if you’d be open to connecting.
Connecting After Meeting at an Event
Hi Matt, it was a pleasure meeting you at last week’s Content Marketing Conference. I enjoyed hearing about your experiences developing viral content for ACME Media. As we discussed, I’m planning to start a blog focused on data science topics. I’d really appreciate the chance to connect here on LinkedIn to ask you a few questions about content strategy when you have a free moment. Looking forward to staying in touch!
Referral Request
Hi Sarah, apologies for the out-of-the-blue note! I was referred to you by John Smith, who mentioned that you are a Senior UX Designer at XYZ Company. I’m a recent grad looking to break into the UX field. I would love any advice you’re willing to share about getting started in UX design. Of course, no obligation – I’d just appreciate being connected to an experienced designer like yourself. Either way, I hope you’re doing well! All the best.
Connecting with a Future Customer
Hi Tom, I noticed on your profile that you were recently promoted to Senior Marketing Manager at ABC Corporation. Congratulations! I’m a Sales Rep at 123 Marketing focusing on marketing automation software. I know your team is likely exploring new automation tools this quarter – I’d love to connect and see if there’s a potential fit with your stack. Please let me know if you’d be open to a quick intro call to discuss. I look forward to hearing from you.
Tips for Writing a LinkedIn Connection Message
To recap, here are some top tips to keep in mind when drafting your LinkedIn connection requests:
- Personalize every request – No generic messages.
- Remind them where you met or what you have in common.
- Explain how connecting would mutually benefit you.
- Suggest meeting or having a call (if appropriate).
- Use a friendly, casual tone – Don’t be overly salesy.
- Proofread for typos and mistakes before sending.
- Follow up if you don’t get a response after a week.
- Maintain a respectful attitude if they decline your request.
Conclusion
Customized connection requests lead to more accepted invites and stronger relationships on LinkedIn. Take the time to write messages that show genuine interest in the other person. Explain who you are, why you want to connect, and how you can help them. With a thoughtful note, you can make your outreach stand out from the crowd.