The URL for a LinkedIn company page is specific to each company on LinkedIn. To find the URL for your company’s LinkedIn page, you need to first create a LinkedIn company page if you don’t already have one, and then locate the unique URL or web address for that page.
LinkedIn company pages serve as a way for businesses and organizations to establish an official presence on LinkedIn. These pages allow companies to share information about their business, job openings, company culture, products and services, and more. Company pages also help businesses connect with customers, engage with industry professionals, attract job candidates, and build their brand on LinkedIn.
Some key things to know about LinkedIn company pages:
- You must have an approved company page to share content and engage with LinkedIn users as your business.
- Only an authorized representative of a company can create and manage a LinkedIn company page.
- The company page URL will include the company name in a linkedin.com/company/ format (e.g. linkedin.com/company/microsoft).
- Unlike regular LinkedIn member profiles, company pages are public and visible to anyone on or off LinkedIn.
So in order to find your company’s LinkedIn page URL, you first need to have an established, authorized company page. The steps below will walk through how to create a LinkedIn company page if you don’t already have one, and then how to locate the specific URL for your company’s LinkedIn presence.
Creating a LinkedIn Company Page
If your company doesn’t yet have a LinkedIn page, you will first need to create one. Here are the steps to establish an official LinkedIn company page for your business:
1. Go to LinkedIn.com and login to your personal LinkedIn account. Make sure you are logged in using an account that is authorized to create an official page for your company. Often this would be a founder, executive, HR manager, marketing manager, or other authorized employee.
2. Once logged in, click on the ‘Work’ dropdown menu at the top of the homepage. Select ‘Create a Company Page’ from the dropdown options.
3. Choose to create a new company page from scratch. You can also choose to convert an existing Showcase Page to a full Company Page if you already have one.
4. Enter your company name exactly as it should appear. Make sure to use proper capitalization and spacing. This name will be part of your permanent page URL.
5. Select your company’s size category based on number of employees. Choose the closest option.
6. Enter your company’s website URL. Make sure to include the full website address starting with http:// or https://.
7. Select your company’s main industry from the categories provided. Choose the one that best represents your core business.
8. Confirm you agree to LinkedIn’s terms of use and click ‘Create Page.’
9. You will now be asked to verify your company by entering an official company email address ending in your website domain. LinkedIn will send a verification link to that address to confirm you are authorized to create the page.
10. Once verified and approved, your company page is ready! You can now begin adding content and customizing it.
It may take LinkedIn a few days to fully verify and approve your new company page after creation. But once it’s live, you’re ready to start engaging your audience!
Finding Your LinkedIn Company Page URL
Once you have an established LinkedIn company page, you can easily find the unique URL in a few simple steps:
1. Navigate to your company page while logged into your LinkedIn account. You can search for your company name and click through directly to the page.
2. Once you are viewing your company page, look at the top browser address bar on your screen. This will display the full web address for this page.
3. The URL format will be:
linkedin.com/company/YourCompanyName
4. For example, Microsoft’s LinkedIn page URL is:
linkedin.com/company/microsoft
5. Copy and paste the full URL displayed in the browser address bar. This is the exact web address you can share with others to view your LinkedIn company page.
6. You can also find the URL by going to your personal account settings. Click on the ‘Manage’ link while viewing your company page. This will show you the public URL for your company page listed on the right rail.
By default, the URL will appear in a clean linkedin.com/company/ format with your company name at the end. However, you can customize the URL further using these tips:
Customizing Your Company Page URL
LinkedIn allows you to customize your page URL in two ways:
1. Add a hyphenated version of your company name – This will let you insert hyphens between words in your company name instead of smashing them together. For example:
linkedin.com/company/blue-sky-solutions
2. Add a vanity name – You can replace the company name in the URL with an alternative vanity name of your choice. For example:
linkedin.com/company/blueskysolutions
To customize your company page URL:
1. Go to your Company Page settings using the Manage link.
2. Click ‘Edit public URL’ on the right rail.
3. Enter your custom URL following the formats above. Add hyphens or replace with a vanity name.
4. Click ‘Save’ to update your public company page URL.
5. You may need to edit both the handle and vanity name fields to achieve your ideal preferred URL.
Your changes can take 24-48 hours to fully take effect on LinkedIn. But once updated, your new customized URL will be the permanent web address for your LinkedIn company page visible to the public.
Best Practices for Your LinkedIn Company Page URL
To make your LinkedIn company page highly visible and discoverable, follow these best practices with your page URL:
- Make it easy to remember – Use a short, catchy vanity name if possible vs. a long complicated name.
- Reflect your branding – Include your company name, product name, or other branding familiar to your audience.
- Use hyphens for spacing – Add hyphens between words instead of smashing words together.
- Avoid numbers and special characters – Stick to standard letters and hyphens only.
- Be consistent – Use the same customized URL across all company social media and websites.
- Redirect your former URL – If you change your page URL, set up a redirect from your old vanity URL.
Following naming best practices will ensure your company page URL is:
- Easy to read and remember
- On-brand for your company
- Professional and credible
- Search engine friendly
This will make it easier for your audience to find, share, and engage with your LinkedIn company page.
Promoting Your LinkedIn Company Page URL
Once you have your polished LinkedIn company page URL, you’ll want to promote it actively across platforms to drive traffic. Here are some ways to effectively promote your page:
- Link to it prominently from your company website.
- List it on your print marketing materials like business cards and brochures.
- Share it on other active social media accounts like Twitter, Facebook, and Instagram.
- Include it in your employee email signatures.
- Display it on job listings and career sites.
- Share it with professional connections via email and messaging.
- Promote it in relevant LinkedIn Groups within your industry.
- Run LinkedIn Sponsored Content ads targeting your URL.
The more exposure you can gain for your LinkedIn company page URL across platforms, the greater opportunities you’ll have for driving traffic.
Tracking Performance of Your LinkedIn Company Page
Once you are actively sharing your page URL, you can track performance and engagement using LinkedIn’s analytics tools. Monitor:
- Page views
- Post reach and impressions
- Engagement on content
- Follower growth
- Website clicks
- Job views and applicants
Analyze this data regularly to see what content and tactics are most effective at driving traffic and engagement on your company page. Use these insights to refine your LinkedIn strategy.
You can also measure ROI by tracking website conversions or new leads that originate from your LinkedIn company page. Many analytics tools like Google Analytics allow you to add LinkedIn as a referral source.
Conclusion
Every LinkedIn company page has a unique, customizable URL that serves as its web address and identity on the platform. To optimize visibility for your business, you should establish a polished, professional URL that aligns with your broader branding and allows your audience to easily find and remember your page. Promote your URL consistently across channels and platforms to maximize your reach. Analyze performance regularly to refine your approach over time. With an optimized LinkedIn company page URL and effective promotion strategy, you can drive greater traffic, leads, and exposure for your business.