What is the username of the LinkedIn company Page?

LinkedIn is a business and employment-oriented online service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs.

As of 2023, LinkedIn is the world’s largest professional network with over 810 million members in more than 200 countries and territories worldwide. It is currently owned by Microsoft. To establish a presence on LinkedIn as a company, you need to create a Company Page. This page allows you to promote your business, post jobs, make business connections, and more.

What is a LinkedIn Company Page?

A LinkedIn Company Page is a public profile that enables businesses and organizations to engage with current and prospective customers and employees on LinkedIn. It serves as a way to build brand awareness, attract talent, share news and job openings, and connect with followers.

Company Pages have distinct usernames that include the company name, allowing users to easily find and connect with them. For example, LinkedIn’s Company Page username is linkedin. The username is the unique identifier for that page.

Here are some key things to know about LinkedIn Company Pages:

• Pages are public and visible to all LinkedIn members.
• Followers will see your posts in their LinkedIn feeds.
• You can publish articles and long-form content.
• Pages have analytics to provide insights into your followers and content performance.
• You can list job openings to attract candidates.
• Users can follow, comment on, share, and like your Page’s content.

In summary, a Company Page gives brands an official presence on LinkedIn to connect with professionals, promote content, share news and job openings, and build their network. The unique username identifies the page on the platform.

How to Find a Company’s LinkedIn Page Username

There are a few simple ways to find the username for a company’s LinkedIn Page:

1. Search on LinkedIn

The easiest way is to simply search for the company on LinkedIn. Go to LinkedIn.com or open the mobile app and type the company name into the main search bar. The Company Page should appear at the top of the results.

The username will be visible right below the company name. For example, searching “Microsoft” shows the Microsoft Company Page with the username @microsoft.

2. Visit the Company Page

If you already have a link to the Company Page, you can navigate there and the username will be displayed prominently in the header/cover image area.

For example, visiting https://www.linkedin.com/company/microsoft displays the Microsoft Company Page with the username @microsoft right away.

3. Look at posts from the company

When a company shares a post on LinkedIn, their Page username will always be displayed below the company name, to the left of the timestamp.

So you can simply find a recent post from that company and look for the username in that location.

4. Use LinkedIn’s search operators

LinkedIn supports some advanced search operators that can help you find company pages more easily. The most relevant is:

company:COMPANY-NAME

This will show results only for that company’s LinkedIn page.

For example, searching:

company:microsoft

Will display the Microsoft Company Page as the top search result, with its username visible.

Why is Finding the Username Important?

Here are some key reasons why identifying the proper username for a LinkedIn Company Page is useful:

• Lets you view the Company Page content, followers, jobs, and analytics.
• Enables you to easily link to the Company Page from other sites by using linkedin.com/company/USERNAME
• Allows you to tag or mention the company in LinkedIn posts.
• Helps avoid linking to fake or unrelated company pages on LinkedIn.
• Provides the unique identifier to integrate LinkedIn company data into other platforms like CRM systems.
• Allows you to filter LinkedIn searches to just that company’s content.

In summary, the username creates a simple and consistent way to access, link to, analyze, and integrate real LinkedIn company data across the platform.

Tips for Using LinkedIn Company Page Usernames

Here are some tips for leveraging LinkedIn Company Page usernames:

• Mention companies in your own posts by using @company/USERNAME to tag them.
• Use usernames in targeted company searches like “company:USERNAME employees”
• Create tracked links to LinkedIn company pages from your website by using linkedin.com/company/USERNAME
• Integrate username lookups into CRM and sales tools to pull LinkedIn data for companies.
• Verify you have the official page with blue verified badge before linking or sharing.
• Cross-reference usernames on other social media platforms for consistency.

Common Questions about LinkedIn Usernames

Here are answers to some frequently asked questions about LinkedIn usernames:

Can a company change their LinkedIn username?

No, LinkedIn usernames are permanent and cannot be changed once set. Companies should choose their name carefully.

Do all companies have LinkedIn pages?

No, having a Company Page is optional. Many small businesses or brands may not have one. Usernames are only assigned once a Page has been created.

Can I buy a custom username?

No, LinkedIn does not allow companies to select or purchase a specific username. It is generated based on their official name.

Can I have the same username on LinkedIn as another platform?

Maybe. LinkedIn usernames are unique, but you can try to coordinate names across platforms for branding consistency.

Are usernames case sensitive?

No, LinkedIn usernames are not case sensitive. For example, @Microsoft is the same as @microsoft.

Conclusion

A LinkedIn Company Page provides brands and businesses with a powerful platform to engage professionals, promote their organization, and build their network. The unique username assigned to each Company Page serves as a critical identifier on LinkedIn.

Finding a company’s username enables linking directly to their page, integration with other tools, targeted searching, and overall engagement with that brand’s LinkedIn presence. Several methods exist to lookup usernames, such as searching on LinkedIn, visiting Company Pages, or looking at recent posts.

Usernames create a consistent way to tap into LinkedIn’s company data and interactions across the platform. Knowing how to find and utilize them strategically can benefit marketers, recruiters, developers, and anyone engaging with organizations on LinkedIn. As LinkedIn continues to be a valuable channel for B2B and employment connections, Company Page usernames will remain an important element of the ecosystem.