LinkedIn’s value statement focuses on connecting professionals worldwide to help them be more productive and successful. As the world’s largest professional network, LinkedIn aims to create economic opportunity for every member. The company’s mission is to connect the world’s professionals to enable them to be more productive and successful. At its core, LinkedIn strives to help professionals accomplish the following:
Find New Opportunities
LinkedIn makes it easier for professionals to discover new job and business opportunities. With over 722 million members worldwide, the platform allows users to connect with professionals globally and tap into networks they wouldn’t otherwise be able to access. LinkedIn’s algorithm surfaces job listings and opportunities that match users’ profiles and interests. Features like LinkedIn Jobs and LinkedIn ProFinder connect members with new professional opportunities.
Stay Informed On Industry News and Trends
The platform allows professionals to stay up-to-date on news, ideas, and trends shaping their industries. Users can follow thought leaders, publications, hashtags, companies, and more to get relevant news and insights in their feed. LinkedIn Learning also provides thousands of expert-led courses to help professionals develop in-demand skills. Staying current empowers members to work smarter and meet the changing needs of the market.
Promote Themselves and Their Work
LinkedIn provides members a platform to build their professional brands and promote their work. Users can showcase their background, skills, experiences, accomplishments, recommendations, and portfolios. Features like content publishing and LinkedIn Groups allow members to display their expertise. Building a professional brand on LinkedIn helps users demonstrate credibility, get discovered, and highlight the value they bring.
Build Relationships and Community
The platform enables professionals to develop relationships, engage with their communities, and tap into the knowledge of their networks. Members can connect with colleagues, partners, clients, subject matter experts, and more to strengthen relationships. LinkedIn Groups foster community engagement and idea exchange around common interests. Developing meaningful relationships expands users’ reach and unlocks new opportunities.
LinkedIn’s Core Values
LinkedIn’s core values shape the company’s internal culture and guide how it serves its vision. Its stated core values are:
Members First
LinkedIn aims to put its members’ needs first in everything it does as a company. This shapes its approach to product development, customer service, and trust and safety initiatives.
Relationships Matter
LinkedIn believes trusted relationships are the foundation for all achievements. This drives the company’s focus on helping members develop meaningful connections.
Be Open, Honest and Constructive
The company values transparency, candor, and high standards. LinkedIn aims to foster open communication and work environments where employees can voice opinions.
Demand Excellence
LinkedIn strives for quality, innovation, and improvement. This motivates the company’s efforts to continuously enhance its products and services.
Take Intelligent Risks
LinkedIn encourages measured risk-taking to allow for innovation and progress. The company sees failure as an opportunity to learn and evolve.
Act Like an Owner
The company wants employees to act with accountability, resilience, and entrepreneurial spirit, like owners. This empowers people to make decisions to do what’s best.
Embrace Change
LinkedIn sees change and disruption as necessary for progress and success. The company tries to rapidly adapt and views transformation as an ongoing process.
LinkedIn’s Value Propositions
LinkedIn aims to create value for several stakeholder groups:
Value for Members
For individual members, LinkedIn delivers value by:
– Helping members expand their networks and access new opportunities
– Allowing members to build their professional brands and get recognized for their expertise
– Enabling members to stay in-the-know on industry trends and best practices
– Providing a platform for members to publish professional content and demonstrate thought leadership
– Giving members access to personalized recommendations, news and courses based on their profiles and engagement
Value for Advertisers
For advertisers and marketers, LinkedIn creates value by:
– Providing unique targeting capabilities based on member data like job title, skills, company and interests
– Allowing advertisers to accurately reach and engage professional audiences
– Delivering strong ROI by connecting brands with engaged professionals open to new solutions
– Generating high-quality leads by leveraging LinkedIn’s depth of professional data
– Enabling content distribution through Sponsored Content and Sponsored InMail
Value for Recruiters
For recruiters and hiring managers, the platform adds value by:
– Allowing effective targeting of passive job seekers based on experience and skills
– Simplifying recruitment efforts by integrating LinkedIn Recruiter and Jobs products
– Enabling recruiters to build talent pools and nurture relationships with candidates
– Helping build employer brands by sharing company culture and employee stories
– Providing robust analytics on hiring performance and recruitment funnels
Value for Companies
For companies, LinkedIn delivers value via:
– Company Pages that help organizations showcase their brands, culture and products
– Easy distribution of content that engages target B2B audiences
– Programs like Elevate that share company content and amplify brand voices
– Analytics that provide actionable insights based on employee advocacy
– Recruitment and advertising products that help attract and retain talent
Value for Sales Professionals
For sales experts, LinkedIn provides value through:
– Robust CRM and sales intelligence tools via Sales Navigator
– Visibility into companies, contacts and leads within target accounts
– Insights that help identify connections to warm up cold calls and emails
– Tracking engagement with prospects by monitoring content shares and profile views
– Lead and company recommendations based on saved searches and preferences
LinkedIn’s Revenue Streams
LinkedIn generates revenue through three primary business lines:
Talent Solutions
LinkedIn’s Talent Solutions products generate revenue by charging companies to post jobs and access candidate data. This includes premium subscriptions like Recruiter, Job Slots and LinkedIn Career Pages. In Q2 2022, Talent Solutions accounted for 59% of revenue.
Marketing Solutions
LinkedIn’s Marketing Solutions allow brands to advertise on the platform. This includes Sponsored Content, Sponsored InMail, Text Ads and Dynamic Ads. In Q2 2022, Marketing Solutions generated 25% of LinkedIn’s revenue.
Premium Subscriptions
Premium subscriptions give members access to additional LinkedIn features. Offerings include Premium Career, Premium Business, Recruiter Lite, Sales Navigator Professional and more. In Q2 2022, Premium Subscriptions contributed 16% of revenue.
LinkedIn by the Numbers
Here are some key statistics and facts demonstrating LinkedIn’s scale:
User Base
– LinkedIn has over 810 million members worldwide as of August 2022
– New members are joining at a rate of approximately 2 members per second
– The platform has over 176 million monthly active users
Company Page Growth
– There are more than 58 million LinkedIn Company Pages as of Q2 2022
– 86% of B2B marketers use Company Pages to distribute content
Content Sharing
– Over 55 million articles have been published on LinkedIn since content sharing began
– The average post receives over 2,700 views from followers and broader audience
– More than 1.8 million publishers actively post content on the platform
Groups
– LinkedIn members have created over 3.2 million Groups within the community
– 500,000 Groups focus on professional subjects like marketing, engineering and more
– 62% of Group members discover new business opportunities through Groups
Revenue
– LinkedIn generated $7.5 billion in revenue in 2021, up 46% year-over-year
– Revenue surpassed $2 billion for Q2 2022, up 26% compared to Q2 2021
– LinkedIn currently has over 17,000 employees globally
| Year | Annual Revenue |
|---|---|
| 2018 | $5.3 billion |
| 2019 | $6.8 billion |
| 2020 | $7.5 billion |
| 2021 | $10.3 billion |
Conclusion
In summary, LinkedIn’s core value lies in helping professionals be more successful by enabling them to build networks, access insights, demonstrate expertise and uncover new opportunities. The platform aims to foster economic growth by strengthening the global talent marketplace. For companies and advertisers, LinkedIn delivers value by providing unique targeting capabilities to engage professional audiences. The company continues to innovate its products and expand its member base, cementing its position as the world’s largest professional network. Looking ahead, LinkedIn is well-positioned to leverage its data and community to create further value across its business lines.
