LinkedIn allows users to upload and share video content as part of their profiles, pages, groups, events, and ads. However, there are limits to the length of videos that can be uploaded. In this article, we’ll look at LinkedIn’s video length limits across their different products and features.
LinkedIn Profile Videos
On LinkedIn member profiles, users can upload cover photo videos up to 20 seconds long. These auto-play muted videos will loop as a background for your profile photo and header. This can be a great way to showcase short animated branding videos or product demos.
You can also add up to 3 featured video sections on your profile to highlight longer videos. Each video can be up to 10 minutes long. So in total, your profile videos can include up to 30 minutes of content if you maximize the 3 sections.
Steps to Add Videos to Your LinkedIn Profile
- Go to your LinkedIn profile
- Click “Add profile section”
- Select the “Featured” option
- Choose “Video” from the list
- Upload or add the video URL
- Add a title, description, and preview image
- Click “Save” to add the video section
LinkedIn Page Videos
Company and Showcase pages on LinkedIn also allow video content to be published. Pages can have a cover video up to 20 seconds, just like member profiles.
Pages also allow up to 10 videos to be added to the “Videos” section of the page. These videos can be up to 10 minutes each, allowing for 100 total minutes of video content to engage visitors.
Steps to Add Videos to a LinkedIn Page
- Go to your LinkedIn page
- Click “Edit page”
- Click “Add multimedia”
- Select “Video”
- Upload or add the video URL
- Add a title, description, and preview image
- Click “Save” to publish the video
LinkedIn Groups
In LinkedIn Groups, members can upload videos as part of their discussions and posts. The maximum length for group videos is 250 MB.
Based on general video compression ratios, here are some approximate maximum lengths for common video formats and resolutions in LinkedIn Groups:
Video Format | Resolution | Approx. Max Length |
---|---|---|
MP4 | 720p HD | 9 minutes |
MP4 | 1080p FHD | 4 minutes |
MP4 | 4K UHD | 1 minute |
MOV | 720p HD | 7 minutes |
MOV | 1080p FHD | 3 minutes |
MOV | 4K UHD | 45 seconds |
So the key is to keep your group videos under 250MB, which allows for a few minutes of HD and Full HD video, or shorter snippets of 4K Ultra HD.
LinkedIn Events
Event organizers on LinkedIn can add video content to promote and recap their events. Videos can be included in the event description, highlights, and updates.
The video file size limit for events is 750MB. Following similar approximations, this allows for longer videos up to:
- 22 minutes in 720p HD
- 11 minutes in 1080p FHD
- 3 minutes in 4K UHD
So events offer more flexibility for longer-form video content than profiles, pages, or groups.
LinkedIn Text Ads
LinkedIn also now allows video ads on its platform. Advertisers can run video ads within the LinkedIn feed or as sponsored content.
The maximum length for LinkedIn video ads is 15 seconds. This fits with user expectations for short marketing videos that convey a compelling message quickly before continuing to scroll.
Video ads have 3 aspect ratio options:
- 16:9 Landscape
- 4:5 Portrait
- 1:1 Square
Square and portrait videos may have more visibility in the mobile feed while landscape is ideal for desktop. Auto-play is enabled so audio is also recommended for video ads.
Best Practices for LinkedIn Videos
When uploading videos to LinkedIn, keep these best practices in mind:
- Optimize video file size by compressing and encoding properly to fit limits
- Use HD or Full HD for best quality and flexibility in length
- Add titles, descriptions and preview images for context
- Closed captioning is recommended for accessibility
- Use landscape orientation for slides/screencasts, portrait for selfie videos
- Keep intro animation short and preview compelling content
- Use strong CTA and links for conversions from video content
Conclusion
LinkedIn allows a wide range of video content across profiles, pages, groups, events, and ads. The maximum length spans from 15-second ads up to 10-minute profile videos. Optimizing video file size and aspect ratio based on the placement is key to creating engaging video content on LinkedIn that aligns to the platform’s limits.