What is top 30% LinkedIn?

LinkedIn is a professional networking platform that allows users to connect with other professionals, find jobs, follow companies, and more. The platform offers a way for users to build their professional brand and network. One of the key metrics on LinkedIn is the Top 30% feature, which aims to showcase the most engaged and active users on the platform.

What does Top 30% on LinkedIn mean?

The Top 30% on LinkedIn refers to the top 30% most engaged and active members on the platform. LinkedIn uses various engagement metrics and algorithms to determine who falls into this top tier of users. Some of the factors that are considered include:

• How many connections you have
• How often you interact with your connections
• How regularly you share content and post updates
• How fully you’ve completed your profile
• How often you appear in search results and are contacted by recruiters

Essentially, the more active you are in engaging with other members, posting, sharing, and making connections, the more likely you are to reach the top 30% of LinkedIn members. It rewards those who are truly leveraging the platform to build their professional brand and network.

Why does LinkedIn have a Top 30%?

LinkedIn introduced the Top 30% feature for a few key reasons:

• Motivate engagement: By highlighting the top 30% most active members, LinkedIn aims to motivate users to be more active in engaging with others, sharing content, and building their profiles.
• Signal reputation: Being in the top 30% signals to others that you are an influential and reputable voice on LinkedIn.
• Improve platform quality: LinkedIn wants to encourage quality contributions and engagement vs. spammy content. The Top 30% focuses on meaningful interactions.
• Better targeting: Identifying the top members allows LinkedIn to better target content, advertisements, and suggestions to influential users.

Overall, the main goal is to incentivize LinkedIn’s ideal usage behavior – active engagement that brings value to the platform and community.

How is the LinkedIn Top 30% calculated?

While LinkedIn does not publicly share the exact algorithm it uses to determine the Top 30%, some of the key factors that are believed to be considered include:

• Number of connections – Having 500+ connections correlates with higher engagement.
• Profile completeness – Profiles with photos, detailed work experience, education, etc. rank higher.
• Engagement frequency – Being active daily or weekly on LinkedIn increases your score.
• Content sharing – Regularly posting your own content and sharing others’ content helps.
• Profile views and searches – Having a high number of profile views signals influence.

Additionally, LinkedIn seems to look at the quality of your engagement through metrics like click-through rates on content you share. The aim is to quantify your overall level of meaningful involvement on the platform.

How do you know if you’re in the Top 30% on LinkedIn?

There are a few ways to gauge whether you are in LinkedIn’s Top 30%:

• Check your LinkedIn profile – If you are in the Top 30%, you will see a blue “Top 30%” badge on your profile.
• Number of profile views – Top 30% members tend to have high profile view counts in the thousands per month.
• Recruiter outreach – If you are being contacted by recruiters frequently, it’s a good sign you are well-ranked.
• Content performance – Your posts and shares getting higher than average likes, comments, and reshares also indicates strong engagement.

You may also notice you are getting more tailor-made content recommendations from LinkedIn if you fall into the top tier of members.

How to improve your LinkedIn Top 30% ranking

Here are some tips to boost your Top 30% ranking and become a more engaged, active LinkedIn member:

• Complete your profile – Add a photo, detailed work experience, education, skills, etc. Profiles that are 100% complete rank higher.
• Connect with more people – Grow your network by connecting with colleagues, peers, groups, and brands. Larger networks correlate to Top 30%.
• Engage consistently – Be active daily or weekly liking, commenting, sharing content, and messaging connections.
• Share your expertise – Post your own long-form text and video content to build your brand as a thought leader.
• Follow companies and influencers – Stay on top of industry news and trends by following key voices.
• Use multimedia – Videos, images, slides, and other multimedia help boost content engagement.
• Ask for recommendations – Testimonials from connections help establish your reputation.

It’s important to focus on quality over quantity and make sure your engagement provides value to your connections vs. spammy content. With consistent, meaningful activity, your Top 30% ranking should improve over time.

Benefits of being in the LinkedIn Top 30%

There are many advantages to having a Top 30% LinkedIn profile. Some of the key benefits include:

• Increased visibility – You’re more likely to appear at the top of search results and on the feeds of your connections.
• Recruiter attention – Recruiters more actively seek out Top 30% profiles when sourcing candidates.
• Thought leadership – You establish yourself as an industry expert which can lead to speaking, writing, and partnership opportunities.
• Expanded network – It’s easier to connect with influential people and brands as a recognized top voice.
• Career opportunities – Companies looking for talent proactively reach out to Top 30% members.

In summary, being in LinkedIn’s Top 30% translates to greater discoverability, reputation-building, and career advancement on the platform.

Conclusion

The LinkedIn Top 30% is a prestigious metric that recognizes the most engaged, influential voices on the platform. It is calculated based on the quality and consistency of your involvement in interacting, posting, sharing, and networking on LinkedIn. Being in the Top 30% can significantly boost your professional brand, visibility, and career opportunities. With a strategic approach to building your presence, it is possible for any motivated LinkedIn user to reach the upper echelon of members over time.