A company’s careers page serves as the hub for all job and recruiting information. It’s often the first place job seekers visit when researching employment opportunities. An effective careers page should provide visitors with the key details they need to evaluate the company as a prospective employer.
Why Have a Careers Page?
There are several important reasons companies need a dedicated careers page:
- Attract qualified candidates – A careers page allows you to promote your employer brand and available job openings to attract suitable applicants.
- Provide key information – Job seekers want to know about open positions, benefits, culture, requirements, and more. A careers page serves as an information hub.
- Streamline application process – You can include an online application form or links to apply for specific roles right on the careers page.
- SEO benefits – A dedicated page focused on jobs and your work environment can improve SEO and help job seekers find your opportunities.
In short, a comprehensive careers page enables you to share relevant information to generate interest, encourage applications, and aid the recruitment process.
Careers Page Design Tips
When designing your company’s careers page, keep these tips in mind:
- Make it easily accessible via your website navigation menu.
- Use engaging language to create interest in your opportunities and culture.
- Optimize headings and page content for relevant keywords, like your location and open positions.
- Include eye-catching images and videos to highlight your culture and work environment.
- Use calls-to-action to guide visitors to apply for jobs or explore your website.
- Mobile optimize the page so it displays cleanly on smartphones and tablets.
- Update frequently to showcase the latest positions and employee stories.
An attractive, user-friendly design will make a strong first impression and encourage visitors to interact with your content.
Key Careers Page Sections
These are some standard sections to include on your careers page:
Open Positions Listing
Feature a list or searchable database of all current job openings. Provide key details like position title, location, department, and brief description. Link to the full job posting.
Company Overview
Give an overview of your company, mission, values, history, products/services, and anything that makes your work culture unique. Help job seekers understand your employer brand.
Employee Testimonials
Include quotes, videos, or written stories from current employees highlighting their positive experiences. This provides social proof of your culture.
Benefits Summary
Briefly list the types of benefits you offer, like health insurance, retirement plans, paid time off, professional development stipends, and so on. You can link to a full benefits guide.
Office Locations
Share details and photos of your different office locations. Let job seekers know where open positions are located.
Career Areas/Paths
Highlight the different roles, teams, career paths and areas of expertise at your company. Feature profiles of professionals in each type of job.
Leadership Team
Introduce key executives and managers that job seekers could work with. This gives a sense of the leadership style and values.
Awards/Recognition
Showcase any recent awards your company has won, rankings on “best places to work” lists, certifications, etc. These reinforce your employer brand.
Application Process
Explain your application and hiring process, timelines, and guidelines. The more transparent you can be, the better candidate experience.
Supplemental Careers Page Elements
In addition to the standard sections above, some other elements you may want to include are:
- Employee spotlights – Q&As, interviews or video profiles of current team members.
- Company news/blog – Embed recent news and blog posts about your organization.
- Upcoming events – List details on any conferences, hiring events, workshops, etc.
- Social responsibility – Highlight diversity initiatives, community outreach, and other social impact programs.
- FAQ – Answers to common applicant questions about your company, culture, hiring process, etc.
Metrics for Evaluating Careers Page Performance
Key metrics to track for your careers page include:
| Metric | What to Measure |
|---|---|
| Pageviews | How many times the careers page is viewed |
| Time on page | Average duration visitors spend reading and interacting with the page |
| Bounce rate | Percentage of visitors who enter and exit without viewing other pages |
| Job listing clicks | Clicks on job title links to view the full descriptions |
| Navigation clicks | Which other site pages visitors go to from the careers listing |
| Applications submitted | Number of job applications submitted from the careers page |
| Cost per applicant | Recruitment advertising costs divided by the number of applicants |
Analyzing this data over time can reveal how well your careers page is reaching and engaging potential candidates.
Careers Page Optimization Checklist
Here are some key questions to ask to ensure your careers page is optimized:
- Is the page easy to find from your homepage and site navigation menu?
- Does the content reflect your current employer brand, values, and culture?
- Are job listings, employee stories, and other details kept up to date?
- Does the page meet needs of both active and passive job seekers?
- Is the content written using relevant keywords and phrases?
- Does the page follow SEO best practices and load quickly?
- Is there an easy way for visitors to apply for open positions?
- Does the page work well on mobile devices and different browsers?
- Are you tracking and analyzing key metrics to improve performance?
- Does the page align with your broader recruitment strategy?
Keeping your careers page fully optimized ensures you are attracting, informing, and engaging talent effectively.
Conclusion
A functional careers page allows you to promote your employer brand, share job opportunities, and interact with candidates. Include essential sections like open positions, employee stories, benefits, office locations, leadership profiles, and application instructions. Supplement with multimedia and social elements where possible. Keep the page design aligned with your brand identity. Continually update content to reflect the latest roles, achievements, and events. Analyze key metrics like traffic, time on page, and applications to improve user experience. Follow SEO best practices. An optimized careers page serves as a valuable talent attraction and recruitment tool.
