As a realtor, LinkedIn can be an extremely effective platform for establishing your professional brand, connecting with clients, and promoting your listings. With over 650 million users, LinkedIn provides access to a huge audience of potential clients and networking opportunities. However, simply creating a profile is not enough – you need to actively post relevant, high-quality content to engage your connections and position yourself as an authority in real estate. Here are some tips on what to post on LinkedIn as a realtor:
Showcase your listings
One of the best ways to use LinkedIn as a realtor is to showcase your current property listings. Post photos and details about any new exclusive listings in your LinkedIn feed to promote exposure. You can also share listing links and highlight features or recent price changes to keep your listings top of mind. Photos and videos tend to perform well, so make use of LinkedIn’s media tools to create engaging showcase posts. Just make sure you have the seller’s consent before publicly posting their home on social media.
Share market updates and analysis
Keep your followers in the know about the latest real estate market trends in your area. Commentary and insights on home prices, inventory levels, days on market, and buyer/seller ratios can help position you as a real estate expert. You can compile data from MLS systems and local real estate boards to create simple charts or graphs visualizing market changes over time. This type of thought leadership content demonstrates your understanding of broader industry trends impacting clients.
| Month | Average Sales Price | Number of Sales |
|---|---|---|
| January | $500,000 | 150 |
| February | $520,000 | 200 |
| March | $525,000 | 175 |
Share tips for home buyers and sellers
As a real estate professional, you have valuable insights for consumers looking to buy or sell a home. Share tips and advice for first-time homebuyers on saving for a down payment, obtaining a mortgage, or finding the right neighborhood. For sellers, you can provide guidance on preparing a home for sale, pricing appropriately, or negotiating offers. Tailor your tips to current market conditions and local regulations. This practical content can establish your credibility while demonstrating a commitment to client education.
First Time Home Buyer Tips
- Get pre-approved for a mortgage from multiple lenders to compare rates and terms
- Research down payment assistance programs you may qualify for in your area
- Start building your credit score years in advance of buying to improve loan eligibility
- Make lifestyle adjustments and budget cuts to increase savings for a down payment
- Tour model homes and attend open houses to get a feel for layouts and finishes you prefer
Seller Preparation Tips
- Make inexpensive updates like paint, fixtures, and hardware for maximum return on investment
- Clear home interiors of clutter and furniture to help buyers visualize the space
- Hire professionals to make repairs and touch up any problem areas like leaky faucets
- Improve curb appeal with landscaping, power washing, or other exterior updates
- Engage a realtor to provide an accurate pricing recommendation based on comps
Share interesting industry articles
Stay on top of real estate news and share interesting articles and perspectives you come across. This shows you are actively engaging with industry information. Comment on any insights the articles provided or mention how the trends could impact your local market. Sharing content from reputable media publications and real estate organizations can help build thought leadership.
For example, you may find value in posting articles addressing issues like:
- The impact of rising mortgage rates on home affordability
- New real estate technology tools for virtual tours and automation
- Shifting migration patterns and hot emerging housing markets
- Pros and cons of alternative real estate financing options
- The workplace shift to remote work and its influence on housing demand
Mix in a variety of content types, from quick news clips to in-depth market analyses. Pay attention to what content resonates most with your audience and continue posting similar articles.
Promote your open houses
Don’t miss the opportunity to promote upcoming open houses on your LinkedIn profile. Create posts with the date, time, address, and registration details for any properties holding open houses. Use attractive photos of kitchens, amenities, or home exteriors to catch people’s attention. Follow up after the event with insights into traffic, interest levels, or positive feedback from visitors.
Join industry conversations in Groups
Beyond your main feed, interact in LinkedIn Groups for real estate professionals, home buyers, and DIY homeowners. Comment on discussions and post relevant content to Groups like:
- Real Estate Networking Group
- First Time Home Buyers
- Real Estate Investing
- Real Estate Professionals
- Real Estate Coaching & Training
Position yourself as an expert resource members can turn to for advice. You can also post content directly to Groups when appropriate to expand your reach beyond direct connections.
Share testimonials and reviews
Positive client testimonials and online reviews are social proof that you provide great service as an agent. Ask satisfied home buyers and sellers to write a recommendation you can share on your profile. This helps convince new prospects to work with you. If you have a strong rating on sites like Zillow or Realtor.com, it doesn’t hurt to showcase that as well.
Post about your community
While real estate tips and market data are crucial, also incorporate some personal and community-focused updates. Share photos and news from local events to highlight your community involvement and knowledge of the area. This gives connections a better understanding of your interests, lifestyle, and ties to the community. People want to work with agents invested in the area where they are buying or selling.
Conclusion
Posting engaging, helpful content tailored to your target audience is key to success on LinkedIn as a real estate agent. Focus on positioning yourself as an expert by sharing market insights, real estate tips, industry articles, testimonials, listings, and information about your community. Consistent posting and interacting in Groups will organically build your professional brand and visibility. With a strategic approach, LinkedIn can become an invaluable platform for generating new real estate business.
