As a regular LinkedIn user, your feed is customized based on your preferences, connections, and activity on the platform. Here is a quick overview of some of the key things you can expect to see in your LinkedIn feed.
Updates from your connections
One of the main components of the LinkedIn feed is updates from your 1st-degree connections. This includes when they share new job updates, articles, photos, celebrate work anniversaries, and more. Seeing these updates is a great way to stay up-to-date on what your professional network is up to.
Content from companies and publishers you follow
In addition to connections, you can also follow companies and publishers on LinkedIn. When you follow an organization, their updates will also appear in your feed. This lets you keep tabs on the latest news, products, job openings, and thought leadership content from brands you care about.
Trending news and discussions
LinkedIn surfaces popular discussions and news taking place on the platform based on your interests and industry. Staying on top of trending discussions and news articles can help you identify real-time opportunities and challenges facing your field.
Recommendations for people, jobs, and content
LinkedIn’s algorithm provides recommendations on your feed for people, jobs, and content you may be interested in based on your profile and activity. This helps surface relevant opportunities and connections tailored to you.
Ads and sponsored content
Like other social platforms, LinkedIn does include some ads and sponsored content in feeds. These are clearly labeled as ads and aim to show content related to your preferences and profile.
LinkedIn curated content
LinkedIn’s editorial team produces regular curated content centered around topics like leadership, marketing, recruiting, and more. Relevant curated content is mixed into feeds to provide professional insights.
Content from LinkedIn Groups
If you join any LinkedIn Groups centered around particular industries, interests, alumni groups, etc., you’ll see updates from those groups in your feed as well. This allows you to take part in focused discussions.
Posts you’ve liked and commented on
When you engage with posts by liking or commenting on them, LinkedIn will sometimes resurface those posts in your feed to prompt additional engagement. This helps keep discussions you’ve participated in active.
Summary
In summary, your LinkedIn feed aims to provide a mix of relevant updates to help you stay connected and informed. Key elements include:
- Updates from your connections
- Content from companies and publishers you follow
- Trending news and discussions
- Recommendations based on your profile and activity
- Ads and sponsored content
- LinkedIn curated content
- Posts from LinkedIn Groups you’ve joined
- Posts you’ve previously engaged with
Customizing your preferences and actively engaging with content can help optimize your feed to focus on the people, companies, and topics that matter most to your professional interests and goals.
Frequently Asked Questions
How do I customize my LinkedIn feed?
You can customize your LinkedIn feed using Preferences to control notifications, select content topics to follow, adjust feeds you see, and more. The Feed Preferences page gives you granular control.
Why am I seeing irrelevant content in my feed?
If you notice irrelevant content in your feed, it could be caused by:
- Connections sharing content not useful to you
- Following companies or topics not closely related to your interests
- Needing to further customize Feed Preferences and Settings
- An algorithm mismatch – providing more feedback on irrelevant content can help
Over time, with your input, the feed relevance should improve.
How often is my feed updated?
New content is added to your LinkedIn feed constantly in real-time as new articles are published, discussions occur, and updates are shared. This means fresh content is added throughout the day so checking back frequently shows the latest info.
Can I reorder how my feed appears?
Currently there is no way to manually reorder the LinkedIn feed or pinned posts. The algorithm controls the sorting and priority of posts that appear in your feed based on relevance.
Can I download my feed data?
Yes, you can download a copy of your LinkedIn data, including feed updates, by going to your Account Settings and Privacy page. Under the “Get a copy of your data” section, you can request an archive.
Engagement Analysis
Here is an analysis of example user engagement data on LinkedIn over a 60 day period:
| Update Type | Number of Updates | Average Likes per Update | Average Comments per Update |
|---|---|---|---|
| Original Articles | 5 | 28 | 3 |
| Shared Articles | 12 | 19 | 1 |
| Job Updates | 2 | 122 | 21 |
| Profile Changes | 1 | 53 | 4 |
Key takeaways from this data:
- Job updates drove the most likes and comments, underscoring their importance.
- Original articles saw higher engagement than shared articles.
- Even minor profile changes can receive decent engagement.
- Further optimization around content type and subject matter may drive more reach.
Boosting Engagement
Here are 5 proven tips to help boost engagement with your LinkedIn feed content:
- Post consistently – regular updates ensure you stay top of mind.
- Leverage multimedia – videos, images, slides, etc make content more engaging.
- Publish at optimal times – early morning and lunch hours tend to see more engagement.
- Interact with your audience – like, comment, and share their posts.
- Use relevant hashtags – helps content be discovered by those interested in the topics.
Conclusion
To wrap up, your LinkedIn feed delivers a mix of content tailored to your professional interests and goals. Key elements include updates from your network, recommended content, curated articles, trending discussions, and more. Taking time to customize preferences, analyze performance metrics, and boost engagement can help ensure your feed works for you. With a little effort, it can become an indispensable part of your daily productivity and networking routine.
