LinkedIn is one of the most popular professional social media platforms, with over 722 million users worldwide as of 2022. On LinkedIn, users can share written posts, images, videos, and more to build their professional brand and network. One of the key features on LinkedIn is the ability to share image posts, which allow users to upload a photo or graphic and add a caption. But what size should your LinkedIn image posts be for optimal engagement? In this article, we’ll break down the recommended image sizes for different types of LinkedIn posts.
LinkedIn Profile Photo Size
Your LinkedIn profile photo (the picture that shows up next to your name on your profile) is one of the first things people will notice about your account. Having a high-quality, professional headshot will make a good first impression. Here are the recommended dimensions for a LinkedIn profile photo:
- Minimum size: 400 x 400 pixels
- Ideal size: 800 x 800 pixels
- Maximum size: 8000 x 8000 pixels (or 4MB file size)
A square photo with a minimum size of 400 x 400 pixels ensures your photo will look high quality on both desktop and mobile. Going up to 800 x 800 pixels is ideal for crisp image resolution on high-pixel density screens.
LinkedIn Cover Photo Size
Your LinkedIn cover photo appears just above your profile photo and headline. It’s valuable real estate for showcasing a professional brand image. Follow these guidelines for your LinkedIn cover photo:
- Minimum size: 1192 x 220 pixels
- Ideal size: 1584 x 396 pixels
- Maximum size: 4MB file size
Aim for the ideal 1584 x 396 pixels for maximum clarity across screen sizes. Be sure to use a high-quality image that looks professional.
LinkedIn Post Photo Size
When sharing photo posts on LinkedIn’s feed, you’ll want to make sure your images are an appropriate size. Here are the recommended dimensions for photos in LinkedIn posts:
- Minimum width: 550 pixels
- Minimum height: 368 pixels
- Ideal width: 1024 to 2048 pixels
- Ideal height: 768 to 2048 pixels
- Maximum size: 5MB
Aim for photo dimensions of at least 1024 x 768 pixels for best quality. Landscape orientation works well for the LinkedIn feed. Be mindful of the 5MB file size limit when exporting and compressing your image files.
LinkedIn Spotlight Post Image Size
LinkedIn Spotlight posts allow you to share a full-width image with minimal overlaid text. They’re eye-catching and effective for storytelling. Use these recommended dimensions for Spotlight post images:
- Dimensions: 979 x 554 pixels
- Orientation: Landscape
- File size: 10MB max
The 979 x 554 pixel size optimized for the Spotlight post’s full-width layout. Aim for high-resolution landscape images up to 10MB for stunning visual impact.
LinkedIn Carousel Post Image Size
LinkedIn Carousel posts allow you to share up to 10 images in a swipeable carousel format. Here are the size requirements for images in a LinkedIn Carousel post:
- Minimum width: 600 pixels
- Minimum height: 314 pixels
- Orientation: Landscape or square
- Aspect ratio: 1.91:1
- File size: 5MB max per image
- Total file size: 30MB max for 10 images
The carousel format works well with landscape images at least 600 x 314 pixels. Square images can also be effective. Optimize images for quality and engagement within the file size limits.
LinkedIn Video Post Requirements
In addition to images, you can also share videos in LinkedIn posts. Here are the requirements for video files:
- Minimum resolution: 720p
- Maximum length: 10 minutes
- Maximum file size: 5GB
- Recommended formats: MP4 or MOV
Aim to upload high-quality 720p or 1080p video files in MP4 or MOV formats. Keep videos under 10 minutes long and files under 5GB for ideal sharing on LinkedIn.
Image Specifications to Keep in Mind
In addition to size requirements, keep these guidelines in mind for optimal LinkedIn image posts:
- File type: JPG or PNG recommended
- Color mode: RGB recommended
- Resolution: 72 ppi minimum
- Key subjects are centered and in focus
Export images as JPGs or PNGs in RGB color mode. An image resolution of at least 72 PPI will ensure images don’t appear pixelated. And take care to frame key subjects attractively.
Image Optimization Best Practices
To create images that look great and load fast on LinkedIn, be sure to optimize your files. Here are some best practices:
- Save images at the right size instead of scaling down
- Use image editing tools to compress files
- Find the optimal balance between quality and file size
- Use JPEG compression levels between 60-80%
- Remove image metadata if not needed
Take the time to export and compress images specifically for LinkedIn at the target file size. This will optimize both visual quality and loading performance.
Tools to Create Optimized LinkedIn Images
Specialized tools can make it easy to produce perfectly sized, optimized images for LinkedIn. Here are some top options:
| Tool | Key Features |
|---|---|
| Canva | Templates for all LinkedIn image sizes, ability to change dimensions, export/compress options |
| Pablo by Buffer | Crop and resize tool, export features, integrations with LinkedIn |
| Adobe Photoshop | Precise image editing tools, compression capabilities, automation options |
| TinyPNG | Compresses images through selective lossy optimization |
| Optimizilla | Compresses JPG, PNG, GIF, and SVG files with no loss of quality |
Services like Canva, Pablo, and Photoshop make it simple to create correctly sized images with their template features. Web tools like TinyPNG and Optimizilla optimize files through selective compression. Leverage these tools for quality LinkedIn images.
Conclusion
Optimizing your LinkedIn images with the right sizes and formats is key for an engaging social media presence. Use this breakdown of recommended dimensions and best practices as you create eye-catching, professional images to share on LinkedIn. Well-designed visual content will help you stand out and maximize your reach.
