Determining the size of the LinkedIn logo in pixels is an important consideration when using the logo on websites, documents, presentations, and other materials. The LinkedIn logo has become ubiquitous across the digital landscape, making it critical that marketers, designers, and other professionals properly implement the logo at a suitable size.
The Official LinkedIn Logo Sizing Guidelines
According to the official branding guidelines provided by LinkedIn, the company’s logo should not be reproduced at sizes smaller than 36px tall by 36px wide. This minimum size ensures the logo remains clearly legible and retains its integrity across digital and print mediums.
LinkedIn provides logo assets available for download in a wide variety of sizes, starting from the minimum 36px by 36px size up to enormous scaled versions measuring 1000px by 1000px. It is important to choose a logo size appropriate for the context where it will be displayed.
Minimum Size of 36px by 36px
When determining the size of the LinkedIn logo, the absolute minimum size is 36px tall by 36px wide. If the logo is reproduced any smaller than this, LinkedIn considers this an unacceptable violation of their trademark rights.
Some key benefits of maintaining the minimum 36px by 36px logo size include:
- Retains legibility and avoids pixelation of the logo’s fine details
- Maintains clarity of the LinkedIn brand for recognition
- Adheres to LinkedIn’s legal guidelines for representing their brand
For any digital or print application where legibility and brand clarity are concerns, it is wise to use the LinkedIn logo at no smaller than the 36px by 36px minimum size.
Appropriate Sizing Based on Usage
While 36px by 36px is the required minimum size, the LinkedIn logo may need to be sized significantly larger depending on its intended use case. Some guidelines for appropriate logo sizing include:
- Webpage header or footer: 36-50px tall
- Mobile screens: 40-60px tall
- Printed documents: 30-50mm tall
- Presentations: 150-250px tall
- Trade show signage: 500-1000px tall
These are general recommendations only; specific sizing will depend on other elements on the page, screen, document, or sign. The key is maintaining clarity, legibility, and visual balance for the context.
How to Size LinkedIn’s Logo with HTML
When including the LinkedIn logo on webpages, it is common to use HTML image tags to display the logo at the appropriate pixel size. The syntax is:
<img src=”linkedin-logo.png” alt=”LinkedIn Logo” width=”xx” height=”xx” />
Where xx is replaced by the pixel width and height. Some examples:
<img src=”linkedin-logo.png” alt=”LinkedIn Logo” width=”36″ height=”36″ /> (minimum size)
<img src=”linkedin-logo.png” alt=”LinkedIn Logo” width=”200″ height=”50″ /> (suitable for website headers)
<img src=”linkedin-logo.png” alt=”LinkedIn Logo” width=”800″ height=”160″ /> (suitable for large displays)
This makes it very convenient to implement responsive design, changing the logo’s size across breakpoints to perfectly fit different devices and layouts.
Logo Sizing for LinkedIn’s Different Visual Identities
In addition to the standard default LinkedIn logo, the brand also has alternative visual identities used for specific initiatives and contexts. When sizing these logos, the same minimum size of 36px tall by 36px wide applies.
Some examples of LinkedIn’s other visual identities and their purposes:
- LinkedIn Elevate – Yellow logo used for the Elevate thought leadership program.
- LinkedIn Talent Solutions – Blue logo for employer and recruitment products.
- LinkedIn Learning – Green logo denoting their online learning platform.
- LinkedIn Marketing Solutions – Purple logo for marketing products.
No matter which LinkedIn visual identity is used, make sure to avoid undersizing the logo below 36px by 36px for clear visibility.
Best Practices for LinkedIn Logo Usage
In addition to proper sizing, there are other important best practices to follow when using LinkedIn’s logo:
- Use official logo assets downloaded from LinkedIn’s media site.
- Do not alter or distort the logo’s proportions.
- Allow for adequate clear space around the logo.
- Only use color versions on white backgrounds.
- On colored backgrounds, use the all-white or black logo version.
- Do not animate or rotate the logo.
- Always link the logo to the official LinkedIn website.
Carefully following LinkedIn’s comprehensive branding guidelines helps present the LinkedIn brand in the best possible light across all media formats.
Logo Sizing Considerations for Social Media
In addition to websites and printed documents, the LinkedIn logo is also commonly used on social media platforms. Some key logo sizing considerations for social media include:
- Facebook – Minimum size 200px by 200px for brand pages.
- Twitter – Minimum size 400px by 400px for brand profile image.
- YouTube – Minimum size 800px by 800px for channel icon.
- Instagram – Minimum size 180px by 180px for square profile picture.
Refer to each platform’s current branding guidelines for ideal logo specifications. The goal is maintaining clarity and preventing pixelation.
Conclusion
Properly sizing the LinkedIn logo is critical for reproducing their iconic brand image in your own materials. Always adhere to the minimum size of 36px by 36px, increase sizing appropriately based on context, follow their usage guidelines, and optimize across social media platforms. With some careful attention, you can effectively incorporate the LinkedIn logo to elevate your online presence.