When creating a post on LinkedIn that contains multiple photos, it’s important to understand the size limitations and best practices for optimizing engagement. In this comprehensive guide, we’ll cover everything you need to know about creating multi-photo LinkedIn posts that align with the platform’s requirements.
LinkedIn Post Size Limits
LinkedIn allows posts up to 1300 characters of text. This equates to around 200-250 words. However, the post size increases if you add multimedia elements like photos, videos, documents, etc.
Here are the size allowances when adding visuals to your LinkedIn posts:
- 1 photo – Allows up to 1100 additional characters (total post size 2400 characters)
- 2 photos – Allows up to 900 additional characters per photo (total post size 3100 characters)
- 3 photos – Allows up to 700 additional characters per photo (total post size 3800 characters)
- 4+ photos – Allows up to 500 additional characters per photo (total post size 4300+ characters)
So in summary:
- A post with just text can have up to 1300 characters
- Each additional photo adds more space for text in your post
- The more photos you add, the less text space allotted per photo
Ideal LinkedIn Post Length
While LinkedIn allows posts up to 4300+ characters with multiple photos, that doesn’t necessarily mean you should max out the limit in all cases. Here are some best practices for ideal LinkedIn post length:
- For text-only posts, aim for 100-250 words maximum
- For posts with 1 image, aim for 200-400 words
- For posts with 2-3 images, aim for 300-500 words
- For posts with 4+ images, limit text to 500 words maximum
Keeping your posts concisely written improves readability and prevents them from becoming too lengthy. You generally want to find a balance between helpful, informative content and packing in too much that overwhelms the reader.
Tips for Creating Multi-Photo LinkedIn Posts
When using multiple photos in your LinkedIn posts, follow these best practices for optimization:
- Choose high quality, eye-catching photos that add value to your content
- Ensure photos are relevant and support the topic of your post
- Use photos to break up lengthy blocks of text
- Include descriptive captions for each photo
- Find the right balance between text and images
- Use photos to illustrate key points or data
- Limit text to 500 words maximum for 4+ photo posts
Properly integrating photos into your posts keeps the reader engaged, provides visual reinforcement of concepts, and gives you more space for text to provide context.
Ideal Photo Dimensions
To ensure your LinkedIn post photos render properly, use these recommended dimensions:
- Landscape orientation: 1200 x 627 pixels
- Square orientation: 1200 x 1200 pixels
- Portrait orientation: 1200 x 1800 pixels
- Minimum width: 600 pixels
Photos less than 600 pixels wide may appear blurry or pixelated. For best quality, upload the highest resolution version possible up to the maximal widths stated.
Photo File Size Limit
LinkedIn allows photo files up to 25MB each. However, we recommend keeping photo file sizes closer to 5MB when possible to allow for faster upload speeds.
To reduce photo file size, use an image editor to compress JPG files. You want to balance lower file size with maintaining high image quality.
Allowed Photo File Types
LinkedIn supports the following image file formats for photos in posts:
- JPG
- GIF
- PNG
- BMP
For best results, JPG is recommended as it provides the greatest compression while maintaining quality. PNG is also a good choice for sharp images and transparent backgrounds.
Post Visibility Settings
When creating a multi-photo LinkedIn post, you can choose the audience visibility setting:
- Public – Anyone on or off LinkedIn can see the post
- Connections only – Your 1st-degree connections see the post
- Group members only – Only members of chosen groups can see the post
We recommend selecting Public visibility to reach the widest audience possible and maximize engagement.
Analyzing Post Performance
After publishing your multi-photo LinkedIn post, check back on its Analytics to view performance:
- Impressions – # of times your post entered a LinkedIn member’s feed
- Reactions – Total # of likes, comments, shares, etc.
- Clicks – # of clicks on your post or clicks to your profile from the post
Analyze how different types of posts resonate with your audience. Photos that receive high engagement can be reused in future content.
Using Posts with Multiple Photos
There are lots of great ways to leverage multi-photo LinkedIn posts:
- Product demonstrations
- Before and after comparisons
- Spotlight employee features
- Event and conference recaps
- Behind-the-scenes company photos
- Infographics and data visualizations
- Collections and compilations
Think visually about how you can better connect with your LinkedIn audience using relevant photos to supplement your posts.
Conclusion
Posts with multiple photos allow you to extend the text length of LinkedIn posts while creating more visually engaging content. While up to 4300+ characters are permitted, focus on quality over quantity. Use high-quality photos that enhance your post and follow recommended dimensions for optimal delivery. With the right balance of photos and text, you can create compelling multi-media LinkedIn posts that drive greater reach and engagement.