LinkedIn allows users to upload and share videos as part of their profiles, posts, and other content. When uploading videos to LinkedIn, it’s important to understand the video resolution requirements to ensure your videos look crisp and professional on the platform.
LinkedIn’s Video Resolution Requirements
LinkedIn recommends uploading videos that are encoded with the following resolution standards:
- 720p HD (1280 x 720 pixels)
- 1080p FHD (1920 x 1080 pixels)
Videos with lower resolutions like 480p may appear more pixelated or blurry on LinkedIn, so it’s best to stick with 720p HD or 1080p FHD resolutions when possible.
Maximum Video Upload Size
In addition to resolution, LinkedIn also has limits on the maximum file size for uploaded videos:
- Maximum file size: 5GB
- Recommended length: Under 10 minutes
If your video file is over 5GB, you will need to compress it to meet LinkedIn’s file size limit. Long videos over 10 minutes may have lower view completion rates on LinkedIn, so keeping your videos concise is recommended.
Video File Format Options
LinkedIn supports the following video file formats for uploads:
- MP4
- MOV
- AVI
- WMV
- FLV
MP4 is the most commonly used and recommended file format for LinkedIn video uploads. Encoding your video as H.264 MP4 will provide maximum compatibility across devices and web browsers.
How to Optimize Your Video for LinkedIn
Here are some tips for optimizing your video files for the best quality and performance on LinkedIn:
- Export your video in 720p or 1080p resolution
- Use a high bitrate encoding of at least 5,000 Kbps
- Choose MP4 video encoding with H.264 codec
- Limit video length to under 5 minutes when possible
- Compress files over 5GB to meet the size limit
- Optimize videos for 16:9 aspect ratio
- Add captions or subtitles for accessibility
Using Handbrake to Compress Video for LinkedIn
If your video exceeds LinkedIn’s 5GB file size limit, you can use a free video compression tool like Handbrake to reduce the size. Here is a simple workflow for compressing video with Handbrake:
- Download and install Handbrake on your computer: https://handbrake.fr/downloads.php
- Open Handbrake and click on the “Source” button to import your video file
- Under “Presets” select “YouTube 720p or 1080p”
- Click on the folder icon next to “Save As” to select your output destination
- Hit “Start Encode” and wait for Handbrake to compress your video
- Once complete, upload the compressed video file to LinkedIn
The YouTube presets in Handbrake will optimize your video for web streaming while drastically reducing file size. This should allow you to easily upload your video to LinkedIn, even if the original video was over 5GB.
Uploading Videos to LinkedIn
When your video is properly formatted and compressed, uploading to LinkedIn is simple. Here are the steps:
- Go to your LinkedIn homepage and click “Upload” next to your profile photo
- Select “Video” from the options
- Choose your optimized video file from your computer
- Fill out any video details like title, description, tags, etc
- Click Upload Video to add it to your LinkedIn profile
Your video will process after uploading and then will be available for viewing on your profile and in your posts. Be sure to check that it appears as high quality after uploading.
Sharing Videos on LinkedIn
Once your video is uploaded, sharing it is easy. You can include it in your profile, share it in posts, or add it to LinkedIn video channels. Here are some ways to share videos on LinkedIn:
- Profile: Add it under your background photo or in the media section
- Post: Create a new post with the video embedded
- Company Page: Post company videos to your LinkedIn Company Page
- LinkedIn Live: Broadcast real-time streaming video events
- LinkedIn Video Channels: Upload videos to build a dedicated video library
Optimizing your video content and leveraging LinkedIn’s video features can help boost engagement and expand your reach.
Best Practices for LinkedIn Videos
To maximize your LinkedIn video results, keep these best practices in mind:
- Optimize for mobile viewing with square 1:1 aspect ratios
- Use captions and transcription to improve accessibility
- Include a strong title, description, and keywords
- Publish videos natively instead of links when possible
- Use eye-catching preview image thumbnails
- Keep videos short and compelling – under 2 minutes ideally
- Consider jump cuts and quick editing to keep pace brisk
- Encourage viewers to like, comment, and share your videos
- Analyze LinkedIn video metrics to refine future content
Frequently Asked Questions
What is the best video format for LinkedIn?
MP4 is the recommended video format for LinkedIn. Encoding your video as H.264 MP4 will ensure maximum compatibility and quality.
What resolution should I use for LinkedIn videos?
720p HD or 1080p FHD resolutions are ideal for LinkedIn. 720p is a minimum recommendation, but 1080p will deliver optimal quality.
How can I compress large video files for LinkedIn?
You can use Handbrake or other video compression tools to encode and reduce the file size of large videos before uploading to meet LinkedIn’s 5GB limit.
What video dimensions work best on LinkedIn?
Square 1:1 aspect ratio videos at 1080×1080 pixels are optimized for mobile and perform well on LinkedIn feeds.
Is there a maximum length for LinkedIn videos?
LinkedIn recommends keeping videos under 10 minutes. Shorter videos under 2-3 minutes tend to see higher engagement and completion rates.
Key Takeaways
- LinkedIn recommends uploading 720p or 1080p HD videos in mp4 format and under 5GB file size
- Optimal video dimensions are 1080×1080 pixels for mobile-friendly square videos
- Use video compression tools like Handbrake to reduce file size if needed
- Include captions, keywords, and compelling thumbnails to maximize impact
- Analyze LinkedIn video analytics to refine your video strategy over time
By properly formatting, optimizing, and sharing your videos on LinkedIn, you can expand your reach and drive more engaging video content with your audience.