LinkedIn showcase pages are a great way for businesses and professionals to highlight their products, services, case studies, and accomplishments. However, with LinkedIn’s robust platform, showcase pages may not be immediately obvious to find. Here is a quick guide on locating and accessing showcase pages on LinkedIn.
What are Showcase Pages?
LinkedIn showcase pages operate similarly to Facebook business pages. They allow businesses, brands, organizations, and professionals to create dedicated pages to promote themselves on LinkedIn.
Showcase pages let you:
- Highlight products, services, portfolio, case studies
- Publish relevant content, updates, articles, and news
- Engage followers and prospects
- Link to your website and other channels
- Build your brand and establish thought leadership
Essentially, showcase pages act as central hubs to display your brand, spread awareness, generate leads, and direct traffic to your site. They help strengthen your LinkedIn presence and serve as fully customizable platforms to exhibit your business to LinkedIn’s 750+ million members.
Who Can Create Showcase Pages?
Here are the requirements to create a LinkedIn Showcase Page:
- Individual users with a LinkedIn premium account
- Company pages with at least one employee who has a premium account
- Users who manage a company page as an admin
So individuals and businesses that fulfill those criteria are eligible to setup showcase pages on LinkedIn. For individuals, you need a premium account on LinkedIn to start a showcase page. For companies, at least one employee managing your Company Page must have a premium account.
How to Create a LinkedIn Showcase Page
Follow these steps to create a LinkedIn Showcase Page:
- Go to your LinkedIn profile and click on “Work” in the top menu bar
- Select “Create a Company Page”
- Choose “Showcase Page” as the type of page you want to create
- Fill out details including name, category, description, logo, etc.
- Click “Create Page”
- You will be redirected to your new Showcase Page
- Customize the page by adding media, articles, products, and more
- Click “Publish Page” to activate it and make it visible to your network and public
The process is very similar if you are creating a Showcase Page through your Company Page. Simply access your Company Page, and click to create a new Showcase Page from there.
Best Practices for LinkedIn Showcase Pages
Follow these best practices when creating and managing your LinkedIn Showcase Page:
- Choose a specific niche, product, service, or brand for each Showcase Page
- Leverage all sections of the page – Spotlight, About, Posts, Media etc.
- Upload Cover and Logo images relevant to your Showcase
- Publish regular, engaging posts to build an audience
- Respond to comments and messages to interact with followers
- Monitor analytics to see follower growth and post engagement
- Utilize Company hashtags and tagging to increase visibility
- Promote your page through emails, ads, and sharing with connections
Optimizing your Showcase Page in these ways will help you fully leverage LinkedIn to achieve your goals – whether boosting your brand, getting more leads, or driving site traffic.
Benefits of LinkedIn Showcase Pages
Here are some of the top benefits of having a Showcase Page on LinkedIn:
- Get discovered by LinkedIn’s highly targeted professional audience
- Promote your brand 24/7 on the world’s largest professional social network
- Increase website visits by featuring links across your Showcase Page
- Demonstrate thought leadership and credibility through published content
- Build deeper engagement with high-quality visitors through regular activity
- Generate sales leads through customized lead capture forms
- Deliver a consistent brand experience aligned with your other channels
Overall, Showcase Pages empower you to leverage LinkedIn as a marketing channel to achieve business goals from brand-building to lead generation.
Key Differences Between Company Pages and Showcase Pages
While Company Pages and Showcase Pages have some overlap, here are the main differences:
| Company Page | Showcase Page |
|---|---|
| Represents overall brand, products, services | Highlights specific brand, product line, or service |
| 1 page per company | Can create multiple pages |
| More corporate presentation | More informal content approach |
| Employees post as company | Individual owner manages content |
So in summary, Company Pages take a high-level approach for your full brand and business entity, while Showcase Pages let you drill down into specific offerings at a more granular level.
Examples of LinkedIn Showcase Pages
Here are some examples of effective Showcase Pages on LinkedIn:
- Adobe Experience Cloud – Highlights offerings, content, and use cases around Adobe Experience Cloud products
- HP Print Services – Focuses specifically on HP’s print services and solutions
- Deloitte US Consulting – Showcases Deloitte’s consulting services and thought leadership
- Sara Smith, CPA – Individual accountant promoting services through a professional Showcase Page
These pages tap into Showcases to extend their LinkedIn presence and zero in on specific audience segments or offerings. This targeted focus is the hallmark of an effective Showcase Page.
Getting the Most Value from LinkedIn Showcase Pages
To gain maximum value from Showcase Pages, keep these tips in mind:
- Align your Showcases to products, services, or niches with the most potential
- Cross-promote your Showcases across your other LinkedIn Company and employee pages
- Make your Showcases discoverable by fully optimizing their branding and SEO
- Engage audiences by responding to comments and incorporating user feedback
- Set specific KPIs for each Showcase and track performance over time
- Capitalize on LinkedIn’s audience targeting and advertising capabilities to boost reach
- Syndicate Showcase content across your website and other digital channels
By tapping into these tips, you can maximize awareness, leads, and ROI from your LinkedIn Showcase Pages.
Conclusion
In summary, LinkedIn Showcase Pages provide an excellent opportunity to extend your LinkedIn presence and promote specific brand, product, or service areas. Although not immediately obvious, Showcase Pages are accessible through LinkedIn Company Pages and premium profiles.
With a targeted approach, engaging content, and cross-promotion, Showcase Pages enable you to generate meaningful results on LinkedIn. Focus on representing your most compelling offerings to attract and convert your ideal audiences.