LinkedIn Pages allow businesses and organizations to establish an official presence on LinkedIn and engage with the platform’s 740+ million members. As a Page manager, it’s important to know where you can find and manage your LinkedIn Pages in order to maximize their potential.
Finding Your LinkedIn Pages
There are a few different ways to locate the LinkedIn Pages you manage:
- From your personal profile – Click on “Manage my pages” under the “Me” tab on your profile.
- From the Pages homepage – Go to https://www.linkedin.com/pages and click “Manage” next to any Pages you admin.
- From searches – Search for your Page names in LinkedIn’s search bar and click “Manage” on the Pages you manage.
- From Page notifications – If you have notifications turned on, you’ll be notified of Page updates and can click through to the Page.
The easiest way is generally to click on the “Manage my pages” link from your own profile. This will take you to a dashboard listing all of the Pages you currently admin.
Features for Managing Pages
As an admin, you have access to the following features for managing your LinkedIn Pages:
- Posting updates, articles, images, videos, and documents
- Responding to and managing follower messages
- Tracking follower growth and Page statistics
- Controlling notifications and staying updated on Page activity
- Editing the Page description, logo, cover image, and more
- Managing admin roles and adding/removing Page admins
- Interacting with followers and visitors by liking and commenting on their posts
These features allow you to fully control the content and branding of your Pages, engage your followers, and analyze performance.
Page Management Dashboard
The Page management dashboard offers the following capabilities:
- Post updates, photos, videos, articles, documents, and more
- Monitor follower growth and Page views
- See recent visitor analytics and demographic data
- Review follower conversations and comments
- Check notifications and stay updated on Page activity
- Access LinkedIn tools like Elevate and Matched Audiences
This is your central hub for posting content, analyzing performance, engaging followers, and optimizing your Pages. The dashboard can be accessed anytime by clicking “Manage my pages” from your profile.
Posting as a Page
When posting content as your Page, there are a few things to keep in mind:
- Switch accounts from your personal profile to your Page using the account switcher in the top right corner of your feed.
- Posts made when switched to your Page will appear as written by the Page, not you personally.
- You can upload images, videos, documents, links, text updates, and articles.
- Use relevant hashtags, mention influencers, brands, or partners to expand reach.
- Engage followers by responding to comments and messages from your Page.
Post consistently high-quality content as your Page to build followers and establish thought leadership in your industry.
Analyzing Page Analytics
Analyzing your LinkedIn Page analytics provides valuable insights into your follower growth and engagement. Here’s what to look at:
- Follower growth – Track follower numbers over time.
- Page views – See how many people visited your Page.
- Post reach – Measure how many people your updates reached.
- Engagement – Monitor likes, comments, shares, clicks, reactions.
- Audience demographics – See follower job functions, locations, interests, etc.
- Traffic sources – Discover where visitors come from.
Use these metrics to identify high-performing content, opportunities for growth, and trends in your audience behavior. This data can inform your Page strategy.
Increasing Followers
There are a number of tactics you can leverage to grow your LinkedIn Page followers:
- Publish engaging text, image, and video content consistently.
- Promote your Page through your website, emails, events, etc.
- Run targeted LinkedIn Sponsored Content and Text Ads campaigns.
- Encourage employees to share and engage with your Page.
- Partner with influencers, brands, or relevant LinkedIn Groups to expand reach.
- Monitor analytics to optimize content strategy and targeting.
- Engage followers by responding to messages, comments, and reactions.
Growing an engaged, targeted base of followers takes time and consistency. Leverage organic and paid tactics to expand the reach and visibility of your Page.
Interacting with Followers
Engaging with followers is key to building relationships and showing your Page is active. You can interact by:
- Responding to messages and comments
- Liking follower posts and reacting to updates
- Sharing user-generated content like testimonials or product photos
- Answering follower questions and concerns promptly
- Following engaged users from your Page to further connect
This gives followers a direct line of communication and makes them more likely to stay engaged with your brand. Social listening and engagement should be part of your ongoing Page management strategy.
Developing a Content Strategy
Creating a robust content strategy for your Page will help attract and retain more followers. Best practices include:
- Posting a mix of content like articles, images, videos, live videos, polls, etc.
- Varying update types – share company news, thought leadership content, job openings, product updates, industry insights, etc.
- Publishing 2-3x per week minimum, and daily is better.
- Using calls-to-action in updates to drive web traffic, form fills, event sign-ups, etc.
- Ensuring a cohesive brand voice across posts.
- Trying different posting times and frequencies to determine optimal engagement.
Test different content formats, topics, and schedules to see what resonates best with your target audience. Track analytics to double down on what works.
Promoting Your Page
To maximize reach, promote your LinkedIn Page across channels. You can:
- Link to your Page in email signatures and email newsletters.
- Feature “Follow us on LinkedIn” links/logos on your website.
- Share your Page URL and compelling Page updates on Twitter, Facebook, Instagram.
- Ask partners, influencers, affiliates, and brand ambassadors to share your Page.
- Promote your Page in offline marketing like print ads, trade show booths, direct mail.
- Run LinkedIn Sponsored Content and Text Ad campaigns to reach targeted audiences.
Integrating mentions of your Page across online and offline channels makes it easy for potential followers to find and connect with you on LinkedIn.
Tracking Competitors
Monitoring competitor Pages can provide useful intel to help optimize your own. Look at:
- Types of content they publish and engagement levels
- Their posting frequency/schedule
- Follower growth and overall follower number
- Interactions with followers
- Calls-to-action used
This competitive analysis can reveal industry trends and best practices you may want to adopt. It can also identify weak points you can improve on.
Setting Up Notifications
Getting notified when activity happens on your Page allows you to stay up-to-date and engaged. You can enable notifications for:
- New followers
- Messages requiring a response
- Mentions of your Page
- Comments on your Page posts
- Shares of your Page posts
- Page post analytics summaries
Turn these on from your Page management dashboard. Responding promptly to notifications facilitates more interaction and helps prevent negative comments from escalating.
Conclusion
Effectively managing your LinkedIn Pages means leveraging all of the available tools to engage your audience through high-quality content, track performance analytics, respond to followers, promote across channels, and optimize for growth over time. Driving awareness for your Page and delivering value to your target audience should be the core focus.
Consistently monitoring notifications, fine-tuning your content strategy based on data, and finding new ways to connect with followers will lead to Page growth and improved brand visibility and thought leadership on LinkedIn.
