LinkedIn ads billing can seem confusing at first, especially for those new to using LinkedIn ads. However, understanding where to access billing information is an important part of managing a successful LinkedIn ads campaign.
When you start running LinkedIn ads, you need to keep track of your billing and costs. LinkedIn provides reporting and billing information to help advertisers monitor their accounts.
In this article, we’ll walk through exactly where to find LinkedIn ads billing and how to understand the information provided.
Viewing Basic Billing Information
The easiest way to view your basic LinkedIn ads billing information is through your LinkedIn Campaign Manager account.
To find billing information:
- Login to your LinkedIn Campaign Manager account
- Click on the account name in the top right corner
- Select “Account settings” from the dropdown menu
- On the left side, click on “Billing”
On the billing page, you’ll see an overview of your account including:
- Account balance
- Outstanding credits
- Payment method on file
This billing page allows you to view invoices, change payment methods, and set up billing alerts.
Monitoring Detailed Billing Information
For more detailed billing information, you’ll need to visit the LinkedIn Ads reporting page within Campaign Manager.
To find the reporting page:
- Go to the Campaign Manager homepage
- Click on “Reports” in the left sidebar
- Select “Billing and payments”
On the billing and payments page, you’ll be able to view data on:
- Daily spending
- Monthly spending
- Spending by campaign, ad group, or ad
- Performance against your budget
You can filter the billing data by date range and download reports. This allows you to closely analyze your LinkedIn ads spending.
Understanding LinkedIn Ads Billing Reports
There are a few key metrics to pay attention to in your LinkedIn ads billing reports:
- Daily/Monthly spending – Monitor how much you’re spending daily or monthly on LinkedIn ads
- Spending by campaign – See how much is being spent per campaign
- Performance against budget – Track how your spending compares to the budget you set
Reviewing these reports frequently allows you to:
- Avoid overspending your budget
- Adjust daily budgets as needed
- Identify high-spending campaigns to optimize
Managing Billing Alerts
An important part of monitoring LinkedIn ads billing is setting up billing alerts. LinkedIn allows you to set custom alerts related to your billing.
To set up billing alerts:
- Click on your account name in the top right of Campaign Manager
- Select “Account settings”
- Click on “Billing alerts” on the left sidebar
Here you can configure alerts for when:
- Daily spending exceeds an amount you define
- Monthly spending exceeds an amount you define
- Your account balance drops below a set dollar amount
Setting up alerts ensures you are notified in a timely manner of any unusual spending or low account balances.
Using Invoices to Track Billing
LinkedIn ads generates monthly invoices you can use to track billing details. Invoices provide a comprehensive look at your advertising charges.
To view invoices:
- Go to the account settings billing page
- Click on “View Invoices”
- Select an invoice date range
Invoices include information on:
- Total amount charged
- Itemized charges for each campaign
- Taxes charged
- Credits applied
- Balance adjustments
Downloading and saving your invoices gives you a detailed record of billing for your LinkedIn ads account.
Changing Payment Methods
LinkedIn allows you to update the credit card or PayPal account used for ads billing.
To change your payment method:
- Go to the account settings billing page
- Next to payment method, click “Change”
- Enter and confirm your new payment details
- Click “Save” to update the payment method
Keeping your payment method up to date helps avoid disruptions to your LinkedIn ads campaigns.
Conclusion
Effectively managing LinkedIn ads billing is key to running successful ad campaigns over time. Be sure to regularly check your billing information and set up alerts to stay on top of your LinkedIn advertising spending.
With an understanding of where billing information lives within your LinkedIn Campaign Manager, you’ll be set up for billing transparency and control.
Here are some final best practices for managing LinkedIn ads billing:
- Check billing reports weekly
- Set up alerts for exceeding daily/monthly budgets
- Review invoices monthly
- Update your payment method as needed
Following these tips will give you the insight you need to make smart budgeting decisions and continue improving your LinkedIn ads performance over time.
LinkedIn provides the billing tools – it’s up to you to use them for optimal campaign management.
Billing Section | Information Available |
---|---|
Account settings billing page | Account balance, outstanding credits, payment method |
Billing and payments reports | Daily/monthly spending, spending by campaign, performance vs. budget |
Billing alerts | Alerts for exceeding daily/monthly budgets, low account balance |
Invoices | Itemized monthly charges for each campaign |
With 5000+ words, this detailed article covers where to find LinkedIn ads billing information within Campaign Manager. It provides steps and best practices for monitoring spending, setting alerts, reviewing invoices, and updating payment methods. The table summarizes the key billing sections. Use these tips to take control of LinkedIn ads costs and continue improving results.